
(Hat tip: Steve Koenigsberg)
Pandemics may come and go, but there is one thing we can all count on year after year: dumb decisions that result in PR disasters.
Usually, we have to count on bureaucratic corporations to lead the way, but this year we had a number of individuals rise up to show us how to truly ruin reputations. Kanye West looked at Uber and said, “Not so fast.” Elon Musk told Facebook to hold his beer. And Will Smith, well, few corporations ever managed to ruin 35 years’ worth of hard work in five, globally televised seconds.
So, who had the biggest PR disasters in 2022?
UVALDE POLICE DEPARTMENT/TEXAS DEPARTMENT OF PUBLIC SAFETY/U.S. BORDER PATROL
The response to the Club Q shooting in Colorado Springs reminded us of the life-saving impact one or two heroic people can have. That makes the situation at Robb Elementary in Uvalde, Texas, that much more heart-wrenching. In Uvalde, 376 Uvalde Police Department, Texas Department of Public Safety and U.S. Border Patrol officers descended on the school, and for 76 minutes not one of them did a damn thing to put an end to a shooting spree that killed 19 elementary school kids and two teachers.
KANYE ‘YE’ WEST
Kanye spent most of the year proving that you don’t have to be a big corporation like Uber or Facebook to set the standard for PR disasters. Since uttering and then doubling down on his antisemitic rants, Ye has been kicked off Instagram, dropped by Adidas, escorted out of the offices of Skechers, dumped by Footlocker and Gap, and lost representation by CAA, United Talent Agency, and his law firm. The financial hit to Kanye now exceeds $1 billion, according to economists.
ELON MUSK
Riding a string of successful companies including PayPal, SpaceX and Tesla, Elon Musk was considered one of the world’s smartest business executives. Then his ego tricked him into buying Twitter for $44 billion, a price he later acknowledged was far too high. Once backed into that corner, you’d expect him to slash headcount and try to improve profitability at Twitter for a few quarters and then flip it.
Well, he did half of that. Musk cut headcount but then he took about every step he could to alienate advertisers – who provide about 90% of Twitter’s revenue – by eliminating the verified “blue-check” program and offering amnesty to hate-speech purveyors. Musk may have offered the best perspective on his Twitter strategy when he Tweeted, “How do you make a small fortune in social media? Start with a large one.”
FIFA WORLD CUP 2022
The FIFA Men’s World Cup is the largest, most-watched sporting event in the world, and the month-long tournament will deliver an estimated $7.5 billion in revenue to FIFA. It is a juggernaut, and you might expect that it would be run by savvy executives. Alas, the 2022 World Cup has been known more for self-inflicted wounds than any of the action on the pitch.
Whether it was picking the repressive regime in Qatar to host in the first place, banning European countries from wearing rainbow armbands to support LGBTQ+ rights, not protecting the thousands of migrant workers who died constructing stadiums in Qatar, or blindsiding mega-sponsor Budweiser days before the start of the tournament by not allowing beer sales in stadiums, FIFA has set a new standard for corruption and complicity.
ALTITUDE SPORTS
It has now been 40 months since Comcast– and DISH-subscribing fans could watch the Denver Nuggets and Colorado Avalanche in our local market. Someone needs to tell Stan Kroenke and Altitude Sports to stop the madness.
DENVER BRONCOS
The 2022 Denver Broncos were a slow-motion trainwreck, and a reminder of the power of setting expectations. With a new head coach, a new offensive coordinator, a new offensive system and a new quarterback, the Broncos could have easily tried to get people excited about the progress they would make in year two. Instead, they raised fans’ hopes for year one and saw the backlash start at about minute 59 of their first game (an inexplicable 64-yard field goal attempt that missed).
No one carried the weight of the miserable season more than QB Russell Wilson, head coach Nathaniel Hackett and GM George Paton. Wilson has always been an odd duck, but that personality trait gets amplified (and mocked) when you are losing. Whether it was an oddly timed “Let’s Ride” or bragging about working out on the plane ride to London, 2022 was the year that Wilson was exposed as an average quarterback and a below-average teammate.
As bad as Wilson’s year was, it was worse for Nathaniel Hackett. The first-year head coach made so many unforced errors in his NFL debut that he may never be able to recover. Conventional wisdom quickly became that he was in over his head and rumors swirled that he would be the fifth NFL coach in history to be fired midway through his first season. Even former Denver Nuggets coach George Karl wanted him gone.
And as bad as Hackett’s season was, the Bronco who had the worst year was GM George Paton. He was the man who hired Hackett and not only traded two first round and two second round draft picks to acquire Wilson, but then signed him to a five-year, $245 million extension before he had even thrown a pass for the Broncos. That decision looks worse and worse each week.
FRANK AZAR
Slip-and-fall attorney Frank Azar had quite the year. In January, he sued an accountant that he hired to correct tax returns created by a different accountant whom he had also sued. He alleged negligence in both cases. In March, Azar sued an Alabama-based law firm alleging it was stealing clients through a deceptive Google ads campaign.
And in May, Azar sued his insurance company, claiming that it wasn’t covering legal costs associated with defending him against a lawsuit by a former employee. In that suit, the former employee alleged that the Azar’s firm’s “culture of heavy drinking and drug use” during work hours forced her to leave.
DANIEL SNYDER/WASHINGTON COMMANDERS
Dumpster fires would take offense at being compared to the NFL’s Washington Commanders. Since owner Daniel Snyder bought the team in 1999, it has endured losing season after losing season, but it has been a recent string of allegations related to workplace harassment, financial improprieties and targeting his fellow owners that have kept the team in the headlines.
Snyder was forced to relinquish operational control of team after a Washington Post investigation included allegations from 40 women who had been harassed or discriminated against by Snyder or other male executives. Other headlines focused on allegations that he had cheated the NFL and the IRS by underreporting ticket sales so he could keep a larger portion of the team’s money.
It was an ESPN report in October, though, that sent the future of Snyder’s ownership into a tailspin. That report said that Snyder had used private investigators to dig up dirt on his fellow owners to use against them if they tried to force him to sell the team. Confident the scheme would protect him, he reportedly told a colleague, “They can’t f— with me.”
WILL SMITH
Legendary investor Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it,” and no one proved that adage correct more than actor Will Smith. Smith spent a career building a reputation as a charming, likeable actor who could deliver audiences to anything he starred in. Like Tom Hanks, Smith recalled the era of Jimmy Stewart, a beloved actor who had a way of playing everyman characters in compelling ways. And then the 2022 Oscars happened.
In the slap heard ‘round the world, Smith inexplicably climbed on-stage and struck host Chris Rock. It was a surreal moment that instantly redefined Smith’s image, undoing 35 years’ worth of reputation-building. Smith immediately had two projects tabled, “Fast & Loose” and “Bad Boys 4,” and the summer release of his already-completed film “Emancipation” was delayed. Meanwhile, Smith’s Q Score, – an industry metric of likeability among the general public – dropped from 39 to 24, a nearly 40% decline.
CNN+
CNN invested $300 million to launch CNN+, a subscriber-based streaming news service? Thirty-five days later, they shut it down.
BILL MURRAY
Rumors of the actor’s bullying and harassing behavior have circulated for years, but it hit a tipping point in 2022 when production of the film “Being Mortal” was suspended following reports of Murray’s sexual assault against a female production assistant. That news opened a floodgate, and actors including Geena Davis, Seth Green, Lucy Liu, Anjelica Huston, Richard Dreyfuss and Sean Young all shared stories of Murray’s bullying behavior. His troubled personality hasn’t done much to slow his film career to this point, but his legacy ultimately may not be exclusively what he put on film.
BRETT FAVRE
Given that Hall of Fame quarterback Brett Favre’s NFL playing career ended with a “d— pic” scandal, it’s hardly surprising that he’d find himself in a tough spot again. And, unfortunately for Favre, he violated Crisis Communications 101, which is to get all the bad news out at once as quickly as possible.
Instead, a scandal that started with Favre fraudulently receiving funds from Mississippi earmarked for an anti-poverty program in exchange for no-show speeches has slowly blossomed into a deeper investigation into his actions to use $5 million in similar funds to pay for a volleyball arena at his alma mater, where, coincidently I’m sure, his daughter plays … volleyball. Leaked text messages show Favre and the state’s former governor conspiring to make the deal happen.
FTX/SAM BANKMAN-FRIED
Crypto-bro and FTX CEO Sam Bankman-Fried was a late addition to the list, but he definitely earned his spot by losing more than $8 billion in customer funds, tanking his personal net worth from an estimated $20 billion last year to $100,000, and finally being arrested for fraud. Bankman-Fried claimed the company was the victim of changing economic conditions, but FTX’s interim CEO told lawmakers that the company collapsed because of “old fashioned embezzlement.” Either way, everyone can agree on Bankman-Fried’s general assessment: “I f—— up.“
Photo Credits
Kanye West Image:
Image Link:https://commons.wikimedia.org/wiki/File:Kanye_West_at_the_Met_Gala_in_2019.png
Image Attribution: Cosmopolitan UK, CC BY 3.0 <https://creativecommons.org/licenses/by/3.0>;, via Wikimedia Commons
Brett Favre Image:
Image Link: https://commons.wikimedia.org/wiki/File:Brett_Favre_Super_Bowl_50.jpg
Image Attribution: Arnie Papp, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>;, via Wikimedia Commons
Bill Murray Image:
Image Link: https://commons.wikimedia.org/wiki/File:Bill_Murray_2014_Berlinale.jpg
Image Attribution: Siebbi, CC BY 3.0 <https://creativecommons.org/licenses/by/3.0>;, via Wikimedia Commons
Will Smith Image:
Image Link: https://commons.wikimedia.org/wiki/File:Bright_Japan_Premiere_Red_Carpet-_Will_Smith_(39493076712).jpg
Image Attribution: Dick Thomas Johnson from Tokyo, Japan, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>;, via Wikimedia Commons
Elon Musk Image:
Image Link: https://commons.wikimedia.org/wiki/File:Elon_Musk_Brazil_2022.png
Image Attribution: Ministério Das Comunicações, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>;, via Wikimedia Commons
This post also appears online at https://groundfloormedia.com/blog/2022/12/12/the-biggest-pr-disasters-of-2022/

So, who won the week?
RTD has named Stuart Summers, an executive from Idaho State University, as its new Chief Communications Officer. Prior to his role with Idaho State, Summers was a television reporter in Idaho.

So, who won the week?

So, who won the week?
Luxury fashion house Balenciaga SA has apologized for a “holiday” ad campaign that featured little kids holding teddy bears dressed in bondage gear.


So, who won the week?

So, who won the week?
Lisa Cutter, a longtime member of Denver’s PR community, defeated developer Tim Walsh last night in the race for the Colorado Senate District 20. Cutter previously represented Colorado House District 25 until redistricting shuffled the legislative map. During her tenure in the House, one of her signature causes was media literacy, and she was successful in funding a Media Literacy Advisory Committee to help schools better educate students on policies and curriculum.
Outside Magazine is out with its 2022 list of the 50 Best Places to Work, and once again Colorado has dominated the list. Twenty-five businesses based in Colorado made the top 50, while California was next with just six. Interestingly, Boulder-based companies represented 12 of the 50 winners (clearly, cost of living wasn’t one of the criteria)
The Colorado communications, digital marketing and advertising companies that made Outside’s 2022 list were:
#2 GroundFloor Media | CenterTable
#3 Turner PR
#12 TDA_Boulder
#13 Fortnight Collective
#16 Booyah Advertising
#31 Choozle
#46 Backbone Media
#48 Cactus


So, who won the week?

So, who won the week?

So, who won the week?

So, who won the week?

So, who won the week?

So, who won the week?

So, who won the week?

So, who won the week?
Chris Daniels at PRWeek: “The PR function has never been in a better position to flex its influence across multiple facets of an organization. That’s the big headline from the most comprehensive annual review of the industry, back for its fifth year. The 2022 PRWeek/Boston University Communications Bellwether Survey offers a wealth of data-supported insights to inform this hypothesis, from in-house comms functions, PR agencies, educators and tech suppliers.” …
“PR pros report feeling valued, both by their organization and executive leadership (4.03 and 4.04, respectively, on a 5-point scale). Two out of three participants agreed the comms function is involved in important business decisions. An almost equal amount, 65%, said their advice was valued in making these decisions.”
“’The function capitalized on the pivotal moment the pandemic provided in 2020,’ says Arunima Krishna, assistant professor of PR at Boston University’s College of Communication. ‘The latest results show comms has continued to grow in importance, and this gives a strong indication that its influence is here to stay.’”


So, who won the week?
Denver Public Schools board member Tay Anderson didn’t even make it to the start of the first day of classes in the 2022-2023 school year before creating a new controversy – he was ticketed for speeding outside Montbello High School on his way to welcome students on their first day of school.
Credit to Tay – the guy knows how to stick to his messaging. Instead of accepting blame for speeding and quietly paying the $285 ticket, his statement to media focused on police brutality and criticism of the police for “being visible outside the school building on the first day of school.”

Longtime University of Colorado Boulder Associate Athletic Director and Sports Information Director (SID) David Plati announced he will transition to SID-Emeritus and Program Historian effective January 1. Plati has been with CU Boulder for 40 years.
Caitlin Oprysko at Politico: “Ukraine’s Ministry of Culture and Information Policy has enlisted the help of several American and European PR firms to launch a campaign aimed at attracting businesses and investors to the war-torn country, according to an outline of the effort filed with the Justice Department this week. Although the British conglomerate WPP announced the partnership with Ukraine’s ministry of culture in June, the DOJ filings this week offer more insight into who will be involved in the initiative as well as its general scope. GroupM Poland is coordinating the effort, but the firm’s U.S. arm as well as several other WPP subsidiaries including Ogilvy, Hill + Knowlton Strategies and Hogarth, will work on the multi-pronged and global initiative to signal that ‘Ukraine is still open for business and has the potential to be a key cultural and digital technology European hub,’ according to the documents.”

So, who won the week?
The family of Brad Bawmann has released details about his memorial service:
10 am, Friday, October 7
Montview Boulevard Presbyterian Church
1980 Dahlia Street
Denver, CO 80220

So, who won the week?

So, who won the week?
Congratulations to former Denver Broncos VP of Public Relations Jim Saccomano, who is the recipient of an inaugural Pro Football Hall of Fame “Award of Excellence” for his contributions to the NFL. Jim was recently profiled by his alma mater, MSU Denver, where he discussed the honor and his thoughts on the current and former Broncos teams.

Taylor Lorenz and Caroline O’Donovan at The Washington Post: “A coalition of top TikTok stars is pledging to cease all work with Amazon — including shutting down storefronts and halting new partnerships with the e-commerce platform — until the company meets the demands of the Amazon Labor Union.”
“Boasting a combined following of over 51 million, the group of 70 TikTok creators says that the campaign, called the ‘People Over Prime Pledge,’ is designed to pressure Amazon to meet the requests of its workers, which include a $30 minimum wage, increased paid time off and halting activities the group considers ‘union busting.’ “
You know, it’s the CEO who lays off employees who is the real victim. Just ask HyperSocial CEO Braden Wallake.


So, who won the week?
It was 55 years ago, babe.
Pete Rose to a female reporter declining to address allegations that he had a sexual relationship with a minor in the 1970s. In court filings, Rose has acknowledged the relationship, but said he thought she was 16, the age of consent in Ohio.

So, who won the week?
Applebee’s has introduced Saucy Gloss, a line of chicken wing-flavored lip glosses. The collection includes four different flavors, including Get Me Hot Buffalo, Sweet Chile Kiss, Be My Honey Pepper, and Honey BBQ-T, “each with their own taste and hue.”


So, who won the week?
PRSA Colorado announced the Special Award Winners it will honor at its 2022 Gold Pick event in August:
2022 Gold Pick Awards Event Details
Thursday, August 25, 2022
Denver Water
1600 W 12th Ave
Denver, CO 80204
4:30-6:00 pm Networking Reception
6:00-8:00 pm Awards Presentation
Register to Attend
Contrary to popular belief, I have never been an escort for Senator Ted Cruz.
U.S. Rep. Lauren Boebert (R-CO) at the Turning Points USA conference this weekend.
Erik Wemple at The Washington Post: “One line in Bloomberg News’ Wednesday story about the ongoing lawsuit Dominion Voting Systems v. Fox News was unimpeachable: ‘Fox … didn’t immediately respond to a message seeking comment on the filing. ‘Immediately,’ in this case, meant 18 minutes, according to a Fox News spokesperson.”
“That’s how long Bloomberg News reporter Erik Larson gave Fox News to comment for an article alleging that Dominion ‘said some executives and hosts at the network still haven’t handed over any records related to its coverage.’ The headline: ‘Fox Executives in $1.6 Billion Lawsuit Haven’t Handed Over Records, Dominion Says.’ Larson cited a July 18 court filing for the scoop.”
“As it turned out, that July 18 filing was actually the public version of a document filed a month earlier on June 17 relating to a discovery dispute between the two parties. Fox News secured an extension until July 1 to turn over certain documents. After Larson’s initial story was published, Fox News told Bloomberg News that it had met that deadline. Had Bloomberg waited for that comment, it would have avoided some trouble. ‘Eighteen minutes doesn’t sound like fair to me even in this day and age,’ says Leonard Downie Jr., a former executive editor of The Post.”

So, who won the week?
Kraft Heinz has partnered with the BLT Restaurant Group to create the “Veltini,” a Velveeta-infused martini.

Don’t kill me, I’m just the messenger.
Saudi government media consultant Nicolla Hewitt explaining to representatives of The Washington Post that the Saudis would not allow the paper to attend a government briefing following President Biden’s visit. The background: Washington Post journalist James Khashoggi was murdered and dismembered in the Saudi consulate in Istanbul at the order of Saudi crown prince Mohammed bin Salman. Hewitt works for Qorvis Communications.

So, who won the week?
Thomas Gounley at BusinessDen: “After selling its real estate at the corner of Speer and Lincoln last year, television station Denver7 is eyeing a move about three miles north. The ABC affiliate with the call sign KMGH, which brands itself ‘The Denver Channel,’ hopes to move its operations to the existing building at 2323 Delgany St., although the deal isn’t completely done, station general manager Dean Littleton told BusinessDen this week.” …
“The two-story 2323 Delgany St. building is about 85,000 square feet, according to property records. It was originally built as a warehouse, but repositioned as an office building several years ago. The property is in the Denargo Market area of Five Points and the RiNo Arts District.” …
“The move will represent the first major real estate shake-up in two decades among Denver’s primary TV stations, which are all clustered within a mile of each other south of downtown. The last change occurred in 2000, when KDVR/Fox31 moved into its building at 100 Speer, across the street from Denver7.”

Associated Press: “As Uber aggressively pushed into markets around the world, the ride-sharing service lobbied political leaders to relax labor and taxi laws, used a ‘kill switch’ to thwart regulators and law enforcement, channeled money through Bermuda and other tax havens and considered portraying violence against its drivers as a way to gain public sympathy, according to a report released Sunday.
“The International Consortium of Investigative Journalists, a nonprofit network of investigative reporters, scoured internal Uber texts, emails, invoices and other documents to deliver what it called ‘an unprecedented look into the ways Uber defied taxi laws and upended workers’ rights.'”
“In a written statement, Uber spokesperson Jill Hazelbaker acknowledged ‘mistakes’ in the past and said CEO Dara Khosrowshahi, hired in 2017, had been ‘tasked with transforming every aspect of how Uber operates … When we say Uber is a different company today, we mean it literally: 90% of current Uber employees joined after Dara became CEO.'”
(Editor’s note: Uber Spokeswoman Jill Hazelbaker joined Uber in 2015.)

So, who won the week?
President Biden’s new anti-corruption czar’s name is “Rich Nephew.”

So, who won the week?
Chris Daniels at PRWeek: “Employees have been calling the shots in the PR job market, as demand for talent escalated last year and maintained a furious pace. The all-out war to attract and keep talent led to double-digit pay raises, enhanced benefits packages, signing bonuses and staff dictating where and how they want to work. That was then. Now economic factors are turning the job market into one favoring employers. … According to industry recruiters, the PR job market is showing signs of, if not a downturn, at least the fear of one.
“’Employment contracts are taking a little longer to get approved,’ notes Larry Brantley, president of executive search firm Chaloner. ‘Procurement and leadership are watching spending on new hires a lot more closely than last year. They are concerned a recession is around the corner, so organizations are being a lot more measured and cautious. They don’t want to hire too fast and have to make adjustments and downsize later.’”
The Colorado Avalanche could only post the second-highest post-season winning percentage (.800) on their way to winning the NHL championship last night, but they did set one new record: fastest team to damage the Stanley Cup. Phil Pritchard, the so-called “Keeper of the Cup” who works for the Hockey Hall of Fame, said the Avs managed to dent the trophy just five minutes after receiving it, which he said was “a new record.“


So, who won the week?

So, who won the week?
O’Dwyer’s: “Profitability was up last year for North American PR agencies, according to an annual industry survey conducted by PR merger and acquisition advisory firm Gould+Partners. Gould+Partners’ latest Benchmarking report, which analyzes key factors affecting PR firm profitability, found that North American PR agencies witnessed operating profits averaging 19.7 percent of net revenues (calculated as fee billings plus markups) in 2021, up from 18.2 percent in 2020 and a 2.3 percent increase from pre-COVID 2019’s 17.4 percent.
“ ‘19.7 percent average operating profit is an incredible comeback for the PR industry,’ Gould+Partners’ Managing Partner Rick Gould told O’Dwyer’s.”
“The survey’s findings discovered that profitability was especially high at the largest firms: PR agencies with revenues in excess of $25 million netted average operating profits of 21.3 percent in 2021—up from 20.2 percent in 2020—indicating both increased organic growth as well as growth via acquisition. Firms with between $10 million and $25 million in revenues netted 20.1 percent profitability last year, up from 17 percent in 2020. Firms accounting for between $3 million and $10 million in revenues netted profitability of 19.5 percent profitability, up from 18.1 percent, while the smallest firms—those with under $3 million in revenues—netted the smallest profitability, 15.8 percent, flat from 2020.”
Brad Bawmann was a force of nature. Not like a tornado or a hurricane, but more like the tides – quiet, measured and calm, yet undeniably important and impactful. He built his firm, The Bawmann Group, into one of Denver’s most-respected, capturing a who’s who of clients, particularly in the healthcare and nonprofit industries.
But work was just a piece of Brad’s life. He was always concerned with issues bigger than himself, and that was demonstrated yet again when he traveled to Krakow, Poland, earlier this year to help refugees from Ukraine. And you couldn’t have drinks or lunch with him without seeing him beam with pride as he shared stories about his wife, Wendy, and his kids, Phoebe and Oliver.
Brad passed away unexpectedly this weekend from complications of pneumonia. He was 59.

Ewan Larkin at PRWeek: “Edelman’s multicultural practice has grown 68% since its launch in November 2020, executives at the firm said this week. Following the deaths of George Floyd, Breonna Taylor and Ahmaud Arbery two years ago, Edelman felt the need to formalize and accelerate its involvement in multicultural communications. The agency began by establishing a racial justice comms taskforce, then expanded by building a U.S. multicultural practice that operates across its sectors.” The practice is on track to amass $8.2 million in revenue by the end of the fiscal year.

So, who won the week?
PRWeek: “Ever wanted your nails to smell like you dipped them in a vat of Velveeta cheese? Nails Inc. and Velveeta have made that dream into a reality with the launch of a nail polish collection called Velveeta Pinkies Out Polish, which includes a nail polish duo and nail stickers.”

Walmart heir Rob Walton’s successful $4.65 billion bid for the Denver Broncos means that each of the seven Bowlen kids will net approximately $518 million. Not bad considering Pat Bowlen bought the Broncos for $78 million in 1984 ($217 million adjusted for inflation).

Emily Flitter with The New York Times: “Wells Fargo is temporarily suspending a hiring policy that led some managers to conduct sham interviews of nonwhite and female candidates following a report by The New York Times highlighting the practice, the bank’s chief executive, Charles W. Scharf, told employees in a letter on Monday. Instituted in 2020, the bank’s ‘diverse slate’ policy stipulated that at least half the candidates interviewed for open positions paying $100,000 or more in annual salary needed to be ‘diverse’ — a catchall term for racial minorities, women and members of other disadvantaged groups.” …
“The Times reported (recently) that a former employee in the bank’s wealth management business had complained that he was being forced by his bosses to interview people for jobs that had already been promised to others, just to meet the ‘diverse slate’ requirement.”
Wells Fargo has a history of diversity issues. You may recall that in 2020, Scharf apologized after blaming the bank’s lack of diversity on “a very limited pool of Black talent to recruit from.”
Linhart Public Relations hired Mallory West as a senior account executive and Josh Gaydos as an account executive. West joins Linhart from Golin in Chicago and she will will handle local and national media relations, content development and digital marketing, along with other communications activities, for several clients including the National Cattlemen’s Beef Association, Graebel Companies; Know Labs; Safe Rx; and Spire Storage. Gaydos previously was Director of Principal Operations for the Jaime Harrison for U.S. Senate Campaign in South Carolina. He will support clients such as Black Hills Energy, Graebel Companies and Transitional Energy.
Linhart also promoted Sari Winston to account executive. She will continue to support a variety of clients, including Chocolove and Safe Rx, with media relations, research, social media, digital marketing and graphic design services.
Congratulations to Laura Ledermann and the team at Denver’s Scream Agency, which is celebrating the agency’s 25th anniversary.
“Scream Agency could never have reached where we are today without our dedicated team and supportive clients who have helped us reach our goals and continue to push us to do better and be better,” says Ledermann, founder of Scream Agency. “It has been a privilege to work with a variety of brands to serve our communities and the planet through our core values.”


So, who won the week?
Jon Schleuss, the president of the largest union of journalists, is calling for the the Biden Administration to urge the FCC to reject an attempt by hedge funds Apollo Global Management and Standard General to acquire TEGNA, the parent company of 9News:
“I urge you to call on the Federal Communications Commission to block the takeover of TEGNA, one of the largest local broadcasting television station groups, by Wall Street mega-funds Apollo Global Management and Standard General. This proposed transaction would kill journalism jobs, undermine local news and raise prices for American families”
“Wall Street firms behind this transaction secured billions of dollars in financing by apparently planning to cut journalism jobs. In addition to forcing dedicated local reporters to take ‘the longest walk a parent has to make’ to tell their children that mom or dad lost their job, such brutal cuts also would undermine local news. With less local news, communities will suffer from lower voter participation, higher taxes, more corruption and increased partisanship.”
Michael Roberts at Westword: “Denver TV stations have long experienced significant turnover, with reporters and anchors typically leaving one outlet in favor of another. But over the past year-plus, the pace of such departures has increased markedly, and many of those moving on have done so not to climb the broadcast-journalism ladder but to start over in entirely new careers. This phenomenon is epitomized by the action at affiliated stations Fox31 and KWGN/Channel 2.”

Those of us who have been in Denver for more than a couple of decades remember when the Rocky Mountain News’ Dusty Saunders was one of the most-read columnists at the paper. He passed away this weekend at the age of 90.


So, who won the week?

So, who won the week?

So, who won the week?
Novitas Communications has acquired the CCO-CMO Roundtable from Westmeath Global Communications and 6×6 Careers. The roundtable is a quarterly, off-the-record gathering for senior marketing and communications professionals in Colorado, and membership is by invitation only.

Steve Barrett at PRWeek: “BCW calls it earned plus, Edelman dubs it earned creative, Weber Shandwick goes beyond public relations into marketing solutions, Ketchum talks about full-service marketing and communications, FleishmanHillard pitches full-service creative, Lippe Taylor proselytizes earned marketing. As PRWeek prepares to publish its seminal annual deep dive into the agency sector it seems everybody’s talking about this modern take on PR without actually calling it PR.”
“Peruse the websites of these august firms and you’ll struggle to find the phrase PR amid all the talk of ‘solutions,’ ‘synergizing,’ ‘holistic perspectives,’ ‘transformative outcomes,’ ‘pursuit of excellence’ and ‘human-centered thinking.’ But, however it is described, the Agency Business Report 2022 will show that whatever PR has morphed into is extraordinarily compelling and crucial for brands, corporations and organizations of all types. And … it has moved way beyond straight media relations.”

So, who won the week?
“Warner Bros. Discovery has suspended all external marketing spend for CNN+ and has laid off CNN’s longtime chief financial officer as it weighs what to do with the subscription streaming service moving forward,” Axios reports.
Arianna MacNeill at the Boston Globe: “A new study from Harvard Business School suggests that when it comes to hybrid work, just one to two days in the office, on a flexible schedule, creates the best outcomes for employees and businesses alike. … The study found that not only were the workers creating more work products, they also showed ‘greater satisfaction,’ and ‘less isolation,'” according to Prithwiraj Choudhury, an associate professor of business administration at Harvard Business School.
Journalists responded to 3.37% of pitches sent by PR professionals in Q1 2022, according to a study from Propel. That is a single-digit decline from the 3.53% of pitches journalists responded to in 2021.
Propel recommends sending emails with subject lines no longer than five words and keeping the pitch between 50 and 79 words. And, while I’m not a journalist, I’m pretty sure they would recommend making sure the beat they cover is relevant to your pitch and to stop following up with variations of, “Just wanted to make sure you got my previous email.”
Syracuse University has finally extricated itself from one of the worst stadium naming rights agreements ever made. As bad as it was, the question is whether it was worse than the current Colorado Rockies’ deal.
The sports business publication Sportico reported, “Syracuse University’s iconic Carrier Dome is no more. The school has reached a settlement with Carrier Global Corp. to end the company’s perpetual naming rights deal for the football and basketball venue. … Thus ends one of the longest running and most sponsor-friendly naming rights agreements in sports history. Carrier gave the school a $2.75 million gift back in 1979 during construction of the building, securing naming rights for the lifetime of the venue. Forty-three years later, the Carrier Dome is among the most recognizable buildings in college basketball and college football. … The dome would likely command upwards of $3.25 million per year on the open market.”
Meanwhile, Denverites may recall that Coors got a sweetheart deal when it received the permanent naming rights to the Rockies’ stadium when it invested $30 million in the ownership group back in 1991. Coors later sold that ownership stake in 2013 for an estimated $75 million, but that transaction did not affect the naming rights agreement. So, Coors actually made $45 million “buying” the permanent naming rights to Coors Field.
My back-of-the-envelope calculations say that Syracuse left about $45-50 million on the table with its deal, while the Rockies have missed out on about $35 million. However, Syracuse’s deal has now expired while the Rockies’ continues. With naming rights valued at about $4 million per year (the Pepsi Center’s deal is for $3.4 million annually while Empower Field is $6 million per year), the Rockies will officially become the worse deal in 2025.

So, who won the week?

So, who won the week?

So, who won the week?
Five Points real estate has become a soap opera over the past year, no more so than the situation that forced the historic Welton Street Cafe to close last week. A real estate development company, the FlyFisher Group, has been the source of most of the controversy, and the fact that it is a Black-owned company that is behaving in a manner some Black businesses and advocates describe as predatory makes it an even more sensational story.
Conor McCormick-Cavanagh at Westword reported on the situation today, and his story included a phrase that is every PR person’s nightmare: “Westword was accidentally included on all of the emails.” From the article:
“Westword reached out to both Burkett and his lawyer, Kim Ritter, for comment. Ritter forwarded that email to Burkett, who then forwarded the email to Sarah Cullen, a local public relations professional (at SideCar PR) who is serving as a spokesperson for Burkett, with this question: “Sarah any thoughts on this?”
Cullen’s response to Burkett and FlyFisher Group chief of staff Karina Tineo: “Happy to provide the ‘we don’t respond to active lawsuits’ comment like last time. Or we can let him know you’re traveling and ask for questions to see what he has and is focusing on.”Westword was accidentally included on all of the emails. “First, [the FlyFisher Group] has not filed any lawsuits. Second, I am out of town and third we do not comment on ongoing litigation,” Burkett wrote in an email back to Cullen.
I would describe it as unbelievable, but we’re talking about Facebook Meta, which makes it completely believable. From Taylor Lorenz and Drew Harwell at The Washington Post:
“Facebook parent company Meta is paying one of the biggest Republican consulting firms in the country to orchestrate a nationwide campaign seeking to turn the public against TikTok. The campaign includes placing op-eds and letters to the editor in major regional news outlets, promoting dubious stories about alleged TikTok trends that actually originated on Facebook, and pushing to draw political reporters and local politicians into helping take down its biggest competitor.” …
“Employees with the firm, Targeted Victory, worked to undermine TikTok through a nationwide media and lobbying campaign portraying the fast-growing app, owned by the Beijing-based company ByteDance, as a danger to American children and society, according to internal emails shared with The Washington Post. … Campaign operatives were also encouraged to use TikTok’s prominence as a way to deflect from Meta’s own privacy and antitrust concerns.”

So, who won the week?

So, who won the week?
The Australian Prime Minister and Cabinet has withdrawn the new logo it introduced for its Women’s Network initiative to promote gender equality. The logo was mocked mercilessly on social media, with one critic asking, “Why have the juvenile idiots in your department made male genitalia out of the Women’s Network logo?”

Anemona Hartocollis at The New York Times: “Everyone knows that students buff their résumés when applying to college. But a math professor is accusing Columbia University of buffing its own résumé — or worse — to climb the all-important U.S. News & World Report rankings of best universities.”
“Michael Thaddeus, who specializes in algebraic geometry at Columbia, has challenged the university’s No. 2 ranking this year with a statistical analysis that found that key supporting data was ‘inaccurate, dubious or highly misleading.'”
“In a 21-page blistering critique on his website, Dr. Thaddeus is not only challenging the rating but redoubling the debate over whether college rankings — used by millions of prospective college students and their parents — are valuable or even accurate.”

So, who won the week?
When International Women’s Day rolls around, social media is flooded with posts from companies touting their commitment to women.
In the U.K., though, large companies are required to disclose their gender pay gaps using actual payroll data. So, of course, there is now the Gender Pay Gap Bot that shares that pay gap in response to any company that posts about their support for IWD (h/t to my colleague Kathleen Deal).

Brian Maass at CBS4: “Three veteran prosecutors with Denver’s City Attorneys Office used an internal city email and messaging system to repeatedly disparage their bosses, boast about how little they were working during their stay-at-home phase of the pandemic, confessed to misusing a criminal records database and reveled in causing a co-worker to suffer a ‘nervous breakdown’ according to disciplinary documents obtained by CBS4. Two of the three lawyers resigned during a disciplinary investigation and the third was suspended but returned to her job.” …
“Attorneys Eric Reece and Kristina Bush resigned during the investigation into their conduct. Emily Reisdorph was suspended without pay for 15 days and has resumed working for the City Attorneys Office. All three worked in the Prosecution and Code Enforcement Section of the office. Reece was a Senior Assistant City Attorney as was Reisdorph. Bush was an Assistant City Attorney.” …
“When a Black female attorney named Kimberly resigned from her job with the City Attorney’s Office, the group named their online chat group “Kimberly Killers” and reveled in the woman’s apparent ‘nervous breakdown.’ Learning of what happened, Bush wrote to the others, “That’s the best news I’ve heard since quarantine. I feel so satisfied by this. I’ve been humming all morning. She then sent a message with a gif patting herself on the back. Reisdorph responded, ‘You can’t take credit for that all on your own. We pushed her too far… we sent her into a nervous breakdown.’ Bush boasted, ‘Because really, this is our doing.’ Administrators in the City Attorneys Office termed the conversations ‘racially insensitive.'”
So what happened to attorneys Eric Reece and Kristina Bush following their resignations? Reece is now an associate attorney at the Denver law firm Sutton Booker, and Bush is an associate attorney at Robinson & Henry in Highlands Ranch.

So, who won the week?
Casey Anne Nikoloric, the managing principal of the marketing and communications company TEN10 Group, has passed away. She was 68.

PRWeek released the results of its annual salary survey and the results show that it was a good year financially for the PR industry.
The median annual salary for public relations professionals increased from $100,000 to $110,000, a 10% increase that is the largest percentage increase since 2017:

Agency public relations professionals saw salaries grow double digits on average regardless of title, with senior account executives seeing the largest percentage increase (25%):

The Denver Nuggets and the Colorado Avalanche have not been seen on TV locally in any meaningful way for two-and-a-half years due to an ongoing dispute between rights-owner Altitude Sports and cable/satellite companies Comcast and Dish. The result is that fans are not able to see what has been two historically great years for the sports teams.


So, who won the week?
Boulder’s MAPRagency has unveiled an extensive rebrand that includes a new name — Comprise. The firm made the change to better communicate the firm’s full range of service offerings that include public relations, digital marketing and creative services.
“When people thought about our old brand, PR was often the only service that came to mind and our other areas of expertise got lost entirely. Plus, the ideals tied to our old name no longer matched our company’s personality,” said Jennifer Stevens, Comprise’s vice president of digital and creative services. “From a new name to alignment with our brand’s identity and evolved product and service offerings, there are many reasons to undergo the challenging but rewarding process of rebranding an organization. In our case, the new name and look describe our evolution within the shifting media landscape for the last three-plus decades.”

What would 9News be without Kyle Clark, Kathy Sabine, Marshall Zelinger, Nicole Vap, Chris Vanderveen, Kim Christiansen and Jeremy Jojola? Sadly, we may find out now that news has broken that the hedge fund Standard General LP, pending regulatory approvals, will acquire 9News parent company TEGNA for $8.6 billion. Twelve years ago, The Denver Post was acquired by another investment firm, Alden Global Capital, and it cut the Post’s newsroom by approximately two-thirds – from 250 journalists in 2010 to fewer than 70 by 2018. Is 9News facing a similar future?
Some of the most visible and respected (and compensated) television journalists in Denver may become free agents in the coming months and years, which has the potential to completely reshape television news in our city. If I am the GM at CBS4, Fox31 or Denver7, I am preparing to open my wallet to poach as many of the 9News journalists as I can in an effort to end 9News’ ratings dominance.

So, who won the week?
“(Saudis are) scary motherf—ers to get involved with. They killed (Washington Post reporter Jamal) Khashoggi and have a horrible record on human rights. They execute people over there for being gay. Knowing all of this, why would I even consider it? Because this is a once-in-a-lifetime opportunity to reshape how the PGA Tour operates.”
U.S. golfer Phil Mickelson, acknowledging he has no principles beyond making money and rationalizing why he would join a Saudi-backed breakaway golf league to rival the PGA Tour.