The Scarlet Letters: P.R.

Steve Barrett at PRWeek: “BCW calls it earned plus, Edelman dubs it earned creative, Weber Shandwick goes beyond public relations into marketing solutions, Ketchum talks about full-service marketing and communications, FleishmanHillard pitches full-service creative, Lippe Taylor proselytizes earned marketing. As PRWeek prepares to publish its seminal annual deep dive into the agency sector it seems everybody’s talking about this modern take on PR without actually calling it PR.”

“Peruse the websites of these august firms and you’ll struggle to find the phrase PR amid all the talk of ‘solutions,’ ‘synergizing,’ ‘holistic perspectives,’ ‘transformative outcomes,’ ‘pursuit of excellence’ and ‘human-centered thinking.’ But, however it is described, the Agency Business Report 2022 will show that whatever PR has morphed into is extraordinarily compelling and crucial for brands, corporations and organizations of all types. And … it has moved way beyond straight media relations.”