PRWeek, Boston U. Survey Finds PR ‘Has the Ear of the C-Suite but Faces New Expectations to Deliver Value’

Chris Daniels at PRWeek: “The PR function has never been in a better position to flex its influence across multiple facets of an organization. That’s the big headline from the most comprehensive annual review of the industry, back for its fifth year. The 2022 PRWeek/Boston University Communications Bellwether Survey offers a wealth of data-supported insights to inform this hypothesis, from in-house comms functions, PR agencies, educators and tech suppliers.” …

“PR pros report feeling valued, both by their organization and executive leadership (4.03 and 4.04, respectively, on a 5-point scale). Two out of three participants agreed the comms function is involved in important business decisions. An almost equal amount, 65%, said their advice was valued in making these decisions.”

“’The function capitalized on the pivotal moment the pandemic provided in 2020,’ says Arunima Krishna, assistant professor of PR at Boston University’s College of Communication. ‘The latest results show comms has continued to grow in importance, and this gives a strong indication that its influence is here to stay.’”

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