Denver PR Blog


PRWeek Releases 2017 Salary Survey Data
March 6, 2017, 10:30 am
Filed under: Public Relations

PRWeek has a released its annual salary survey, and the 2017 edition paints a generally rosy picture for public relations practitioners. Among the findings:

1. Median annual salaries for those at the senior director level and above are well into the six figures

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2. The median annual salary for those located in the “West” – including those of us in Colorado – is $102,000 (although that number skews higher because of the San Francisco and Los Angeles markets)

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3. 45 percent of respondents reported salaries above six figures (compared to 40 percent in 2016)

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4. A ridiculous gender salary gaps exists with men earning 42 percent more on average than women

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Is Uber FUBAR?
March 3, 2017, 1:17 pm
Filed under: Public Relations

Credit the Uber public relations team for finding a way to change the subject from last month’s #DeleteUber crisis, although creating two new crises – “drunk CEO argues on-camera with driver” and “use technology to evade law enforcement” – may not be a textbook strategy.

I worked at a Silicon Valley start-up, and one thing I know about VCs is that they have no patience for anyone who puts their investment at risk. I put the over/under on Travis Kalanick’s stint remaining as CEO at two months.



Great Moments in Missed Opportunities
March 2, 2017, 11:44 am
Filed under: Public Relations

The Animal Adventure Park in New York has enjoyed the chance to engage and educate tens of millions with its YouTube channel promoting April the giraffe’s impending delivery. Meanwhile, the Denver Zoo managed to sneak one by the general public.

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Subway … The PR Gift That Keeps Giving
February 28, 2017, 5:08 pm
Filed under: Public Relations

Subway is playing defense once again after a study found that the sandwich chain’s oven-roasted chicken is actually only 50 percent chicken.

To be fair, this issue isn’t as bad as when it made a pedophile the face of its franchise, but it is worse than when its lawyers made the argument that the name “footlong sandwich” wasn’t meant to indicate that the sandwich would be a foot long.

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Who Made the Dumber Decision?
February 23, 2017, 4:19 pm
Filed under: Public Relations

Option A: Tampa Bay Buccaneers quarterback Jameis Winston for telling a group of elementary school kids that women should be seen but not heard:

“All my young boys, stand up. The ladies, sit down. But all my boys, stand up. We strong, right? We strong! We strong, right? … But the ladies, they’re supposed to be silent, polite, gentle.”

Option B: The principal of Melrose Elementary in St. Petersburg, Fla., who invited Winston to speak to the kids knowing that his background includes a shoplifting conviction, a suspension for screaming vulgarities, being detained by police for squirrel hunting on the Florida State University campus and being accused of rape in a winding investigation that resulted in FSU paying a $950,000 settlement to the alleged victim.



#BoycottCulture Forces Companies to Walk Fine Line
February 22, 2017, 9:46 am
Filed under: Public Relations

Jennifer Kaplan at Bloomberg reports on the PR contortions companies are performing in our highly politically charged political environment:

“Consumers are holding brands accountable as though they were political candidates, and they’re voting again and again,” said Micho Spring, head of global corporate practice at Weber Shandwick, a public relations firm that handles crisis management. A Weber Shandwick study, set to be released Wednesday, found that 57 percent of top executives believe that boycotts can affect a company’s bottom line. The survey polled more than 1,000 executives and 2,100 consumers around the globe last year, just as Donald Trump was wrapping up the Republican nomination on his way to the White House.



Cactus Lands Colorado Lottery, CommunityAmerica Accounts
February 21, 2017, 9:36 am
Filed under: Cactus, Public Relations, Wins

Cactus has retained Colorado Lottery and added CommunityAmerica Credit Union as clients. Cactus will provide a variety of services including public relations, strategic planning, creative development, media planning and buying, digital, SEO marketing and analytics.