Denver PR Blog

The Biggest Lesson in Joe Biden’s Big Super Tuesday Win?
March 4, 2020, 7:13 am
Filed under: Public Relations

Earned media beats paid media. Taegan Goddard at Political Wire:

What Joe Biden has executed over the last 72 hours is one of the most extraordinary comebacks ever. … Biden is crushing his rivals in states that he never visited, where he had no field offices, and where he spent next to nothing on television ads. … In contrast, Mike Bloomberg spent more than half a billion dollars and it looks like he won’t meet the 15% delegate threshold in at least a half dozen states tonight. He only won American Samoa. … The key takeaway is that — at least in a presidential campaign — earned media matters much more than television and other ads.

9News’ Jeremy Jojola Files Restraining Order Against Alleged Neo-Nazis
March 3, 2020, 8:16 am
Filed under: Public Relations

9News’ Jeremy Jojola is a rock-solid journalist who sometimes investigates people and organizations that would rather remain in the shadows. What kind of personal toll can that professional role take on a journalist? Michael Roberts at Westword reports:

Last December, 9News reporter Jeremy Jojola told Westword about ugly threats he’d received over stories about local neo-Nazis. Now, Jojola has filed temporary protection orders against three individuals affiliated with such groups after they showed up at his home in the wake of him reporting about one of them: Samuel Cordova, who pleaded guilty last week to a misdemeanor bias-motivated crime related to June 2019 vandalism at BookBar over an event called “Drag Queen Story Time.”

Jif Marketing Team Wakes up from 7-Year Nap
February 26, 2020, 3:47 pm
Filed under: Public Relations

Jif CMO (2013): I saw this New York Times article about tha debate over how to pronounce “gif.” Anything we can do with it?

Jif Advertising Agency (2013):  …

Jif Advertising Agency (2014):   …

Jif Advertising Agency (2015):   …

Jif Advertising Agency (2016):   …

Jif Advertising Agency (2017):   …

Jif Advertising Agency (2018):   …

Jif Advertising Agency (2019):   …

Jif Advertising Agency (2020): This?



Denver Firefighters Continue to Test Limits of Local News Media’s Decency Standards
February 25, 2020, 9:30 pm
Filed under: Public Relations

For decades, nurses and firefighters have been the spokespeople of choice when you need to convey trust in your product or service. Perceptions are that doctors are greedy and cops are crooked, but nurses and firefighters have a halo of authenticity and trust that few, other professions have.

The Denver Fire Department is testing those perceptions. though. For the second straight year, firefighters are apologizing for crude sexual jokes and the presence of sex toys at their Annual Gala. And this year, the consequence includes Denver Fire Chief Eric Tade resigning. Perhaps most disconcerting, their behavior resulted in Coloradans having to hear Brian Maass utter the phrase “sex toy” three times in his two-minute report.

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Great Moments in Journalism
February 24, 2020, 1:46 pm
Filed under: Public Relations

WLOS-TV reporter Justin Hinton didn’t realize he had a random filter generator turned on when he shot a Facebook Live update for the station:

9News Journalist Calls out Station’s Headshots
February 21, 2020, 8:16 pm
Filed under: KUSA, Public Relations

If you follow anyone from 9News on Facebook or Twitter, you have probably noticed that the on-air talent all got updated photos over the past few weeks. Not everyone had a great experience, though, as Lori Lizarraga noted on Twitter. Credit Lori for speaking up about the issue and using it as an opportunity to educate the photographer, and credit 9News for immediately addressing it.


Denver7’s Anne Trujillo Celebrates 35 Years in Denver
February 20, 2020, 9:06 am
Filed under: Public Relations

Michael Roberts at Westword profiles Denver7 anchor Anne Trujillo as she celebrates 35 years at the station:

Because she’s about as modest and unassuming as television personalities get, Denver7’s Anne Trujillo isn’t one to crow about her accomplishments. But she’s quietly become a Mile High City icon owing to one of the longest runs at a single station in the market’s history: 35 years and counting. In addition, she’s served as lead anchor for the outlet’s main weekday newscasts since 1999, a two-decades-plus stint that makes her the present local title holder in that category, too.