Denver PR Blog


Park City Unveils New National Marketing Strategy
February 10, 2020, 7:35 am
Filed under: Public Relations

Why put up with this …

I-70

Just to get to this …

Vail

Ski Park City Instead!



Dunkin’ Donuts CEO in Fetal Position Under Desk after Snoop Dogg Threatens CBS’ Gayle King & Offers Support to Bill Cosby
February 8, 2020, 11:22 am
Filed under: Crisis Communications, Dunkin', Public Relations

It’s not quite the same as finding out that the most recognizable face of your company has been arrested for pedophilia, but Dunkin’ Donuts has to be rethinking its marketing strategy after spokesman Snoop Dogg spent the last 48 hours threatening CBS news anchor Gayle King and calling for the release of convicted sex offender Bill Cosby.

In January – one month after Dunkin’ Donuts’ CMO resigned to pursue “the next opportunity” – the coffee chain launched a national ad campaign featuring Snoop Dogg. Now, less than a month later, it has to make a decision about whether to suspend the campaign entirely.

Those of us old enough to have owned The Chronic on CD marveled at the idea that Snoop Dogg had evolved to the point that he would be the star of a mainstream advertising campaign. And it turns out maybe we were right. I think Snoop himself said it best on Gin & Juice: “With so much drama in the L-B-C, It’s kinda hard bein’ Snoop D-O-double-G.”

Screen Shot 2020-02-08 at 11.16.45 AM

 

 



In Memoriam
August 5, 2019, 8:43 pm
Filed under: Public Relations

John Ensslin, a widely respected reporter who worked for the Rocky Mountain News, The (Colorado Springs) Gazette and most recently ColoradoPolitics.com, has died. His colleague Joey Bunch offers a look at John, his life and his career.

Ensslin



2019’s Top PR Disasters
August 4, 2019, 1:37 pm
Filed under: Public Relations

The year is now officially more than halfway over, and we already have some blue-chip contenders for 2019’s biggest PR disasters. Among them:

BOEING – Boeing, by a wide margin, has had the worst 2019 so far. Following plane crashes by Lion Air and Ethiopian Airlines that killed 346 people, countries around the globe began grounding Boeing’s 737 Max. Then, air travel authorities worldwide officially grounded the plane in March. Boeing has since been working to fix its flight control software, which is thought to have played a role in the crashes. Four months later, the crisis remains unresolved. The most damaging crises are those where you remain stuck without a clear resolution – think Malaysia Airlines when cable TV news covered its missing Flight 370 for months on end. Boeing finds itself in a similar situation since it is unclear when its 737 Max planes may get the green light to fly again. Meanwhile, media are penning sidebar stories about the history of quality complaints at the facility that produces the 737 Max and whether flyers will trust the plane when it does return.


ROBERT KRAFT – The incredibly successful owner of the New England Patriots saw his personal life turn into a bad made-for-TV movie when he was charged “with two counts of soliciting sex as part of a wide-ranging investigation into prostitution and suspected human trafficking.” The colorful nature of the allegations – a billionaire NFL owner visiting a low-rent, strip mall massage parlor – made the story even more intriguing to journalists. He has fought the legal charges in court with some success, but the underlying facts seem clear: he paid money to women who performed sex acts on him. And with that, his stellar, grandfatherly reputation has vanished.

Continue reading the full list on the GroundFloor Media blog  >>



In Memoriam
July 8, 2019, 11:33 am
Filed under: Public Relations

Neil Westergaard, the longtime, award-winning editor-in-chief of the Denver Business Journal and most recently a columnist for ColoradoPolitics.com, passed away Sunday. He was 67.

Westergaard

Update: Kirk Mitchell at The Denver Post has published an article about Neil.

 



Athletes Hammer Nike for Lack of Maternity Leave Protection
May 24, 2019, 12:37 pm
Filed under: Public Relations

Nike has gone all in on a marketing strategy that positions itself as a socially progressive company. From Colin Kapernick to Serena Williams to LeBron James, Nike has been aligning itself with athletes who are known for social justice issues as much as they are for their performances on the field or court.

So why are high-profile athletes now hammering the company? Sports Illustrated’s Jenna West reports:

“Olympic runner Alysia Montaño opened up to The New York Times nearly two weeks ago to shed light on the lack of maternity protection given to female athletes in sponsorship contracts. In a video for the Times, Montaño called out Nike for preaching a message of chasing dreams—only until an athlete wants to include motherhood in her journey.

 

 



American & Southwest Still Flying Boeing Jet Grounded in 15+ Countries
March 12, 2019, 8:49 am
Filed under: Public Relations

More than 15 countries have now grounded Boeing’s 737 Max aircraft due to its auto-crash feature. The New York Times reports:

“Britain, Australia, Singapore, Malaysia and Oman banned all Boeing 737 Max 8 planes from their airspaces on Tuesday, two days after 157 people were killed on such a plane during a flight from Addis Ababa, Ethiopia, to Nairobi, Kenya. At least 27 airlines have now grounded the Max 8, which has crashed twice in five months. Boeing stands by the airworthiness of the jet, but it said it planned to issue a software update and was working on changes to its flight controls and training guidelines.”

Meanwhile, the U.S. is not among the countries grounding the jet, and American Airlines and Southwest continue to carry passengers on it.