GroundFloor Media Celebrates 10 Years

Congratulations to Laura Love-Aden and the team at GroundFloor Media. They are celebrating the firm’s tenth anniversary by expanding its award-winning “Get Giving” community donation program to award a total of $10,000 – $1,000 for each year of service – to four local charities: Dress for SuccessColfax Community NetworkUnderwearness and Morris Animal Foundation.

GroundFloor also celebrated the anniversary with a party for clients, employees and friends at the Denver Museum of Nature and Science.


Denver PR Jobs

Among those hiring this week are the City of Boulder, the Delta-Montrose Electric Association, Google, ITT Techncial Institute, National Honey Board, Nimsoft, Northern Colorado Business Report, Rocky Mountain PBS, SendGrid, Sierra Nevada Corp., Sky Ridge Medical Center, The GLBT Community Center of Colorado and University of Colorado Law School.

Great Moments in Public Relations

U.S. Congresswoman Congressional candidate Kate Marshall (R-Nevada) is making headlines with her latest press release, but not in the way she intended.

As Las Vegas Sun reporter Jon Ralston noted, “You don’t see this too often: A campaign puts out a statement by a candidate on an issue she has never talked about and then helpfully explains the political strategy at play at the end.”

Unfortunately for her, the explanation was clearly intended for her rather than for the media. Here’s the text of the press release:

Kate Marshall Issues Statement of Support for Israel as Violence Escalates

Reno, NV – As violence continues to escalate in Israel, Kate Marshall released the following statement this morning in support of the nation:

“The past several days have proven very challenging for the people of Israel. Last Thursday gunmen from the Gaza Strip entered Israel and launched coordinated attacks against a tourist bus and other vehicles en route to the seaside city of Eilat. The terrorists murdered eight people and scores more were injured.

In further escalation of violence, terrorists operating within the Gaza Strip proceeded to fire hundreds of rockets into southern Israeli cities. Rockets fells on homes, a religious school, and other civilian targets. One man was murdered, many people were injured including children, and among the injured casualties was a four month old infant.

I am proud to consider Israel a friend and I reiterate my unwavering support for its fundamental right to exist and the absolute necessity for Israel to secure its people from outside threats. I stand ready and willing to assist Israel in defending itself against all acts of terrorism.”

Background: Israel has been in the news lately, and will be even more in the news with Beck’s “Rally to Restore Courage” in Jerusalem. In an R district, it will be useful to express support for Israel and demonstrate some foreign policy prowess while it is a timely topic – especially for people who are likely paying attention to Beck’s event.


PRSA Colorado Taps Six All-Stars for Panel Discussion

If you are interested in learning first-hand what it takes to build one of Denver’s biggest and best PR agencies, plan to attend PRSA Colorado’s September luncheon. I am moderating an all-star panel discussion that features six of Denver’s most notable agency leaders:

Send me an email or post a comment if you have a question you would like me to ask any or all of these agency leaders. And don’t be afraid to make them tough – they can take it.

Denver PR Jobs

Among those hiring this week are the American Diabetes Association, the City and County of Denver, the Colorado Coalition for the Homeless, Denver Center for Performing Arts, Downtown Boulder, Janus, the Museum of Contemporary Art Denver, North Metro Fire Rescue District, Southeast Business Partnership, The Geological Society of America, Xcel Energy, Pure Brand (internship), Turner PR (internship), National CineMedia (internship), CSU College of Veterinary Medicine & Biomedical Sciences (Fort Collins) and Blackhills Corp. (Pueblo).

Turner PR Hiring Two Interns

Turner PR is accepting applications for two unpaid internships to support the agency’s travel public relations team in Denver. Duties include media relations outreach assistance, drafting press releases, story pitches, creating and updating media lists and editorial calendars, tracking coverage by monitoring local and national media, researching industry trends, etc.

Qualifications should include students or graduates majoring in journalism, communications or public relations, excellent writing skills and understanding of AP Style, strong internet research skills, great communication skills with the ability to multi-task and work in a deadline-oriented environment. Turner will work with schools to ensure class credit is received, if applicable.

If you are interested, email cover letter and resume to Ashley Taufen (no phone calls).

Colorado Non-profits Need Your PR Help

Okay, PR experts. It’s time to give a little something back. PRSA Colorado is soliciting experts to help counsel non-profits as part of its annual “PR Boost” event. The event connects local non-profits with Denver PR experts for a morning of PR counsel and guidance tailored to the organizations.

PRSA Colorado ‘PR Boost’
7:30 – 11 a.m., Wednesday, Sept. 7
Denver Metro Chamber of Commerce
1445 Market Street, 5th Floor
Denver, CO 80202

And if you know a non-profit that could use some PR help, point them to the PRSA Colorado non-profit sign-up page.

JohnstonWells Teams with LUNGevity Foundation

National lung cancer charity LUNGevity Foundation is teaming up with JohnstonWells for a 5K walk/run at INVESCO Field at Mile High on November 5. The event, Breathe Deep Denver, is being produced by a steering committee led by Gwinavere Johnston that includes U.S. Rep. Diana DeGette, Don Kirchoffner and Associates’ Don Kirchoffner, former Rocky Mountain News Business Editor Rob Reuteman and City and County of Denver marketer Steve Sander. Those interested in sponsoring or volunteering for the event should visit its website.

Denver PR Jobs

Among those hiring this week are the Aspen Art Museum, BENTEK, City of Aurora, Colorado PERA, Comcast, Correctional Healthcare Companies, eBags, Granby Ranch, Interweave (Beadwork), Jeppesen, Jewish Family Service of Colorado, KVCU Radio, Metropolitan State College, National MS Society (Colorado-Wyoming Chapter), National Stroke Association, Swallow Hill Music, University of Colorado at Boulder, Pikes Peak Community College (Colorado Springs), SRAM (Colorado Springs) and the University of Colorado at Colorado Springs.

USA Swimming Foundation Picks GroundFloor Media

The USA Swimming Foundation has selected GroundFloor Media to lead the communications efforts for the national Make a Splash Tour with Cullen Jones, presented by ConocoPhillips, as well as national water safety awareness. Through the tour, Jones, a survivor of a near-drowning incident at age five and the first African-American male to hold a world record in swimming, is visiting six cities this summer to address the importance of water safety in an effort to reduce the number of U.S. drownings, particularly among minority youth.

Denver PR Jobs

Among those hiring this week are 5280, the Colorado Municipal League, Colorado State University Alumni Association, Colorado State University Career Center, Denver Health Hospital Authority, Denver Public Schools, ITT Technical Institute, National Conference of State Legislatures, National MS Society, Colorado-Wyoming Chapter, Parkview Medical Center, Rio Tinto Minerals, Starz, Team Player Productions, Telemundo, The Colorado Springs GazetteThe Daily Sentinel, The National Cannabis Industry Association, Tuff Shed, University of Colorado at Denver, VMware and Woodward Inc.