Stasko Inks Three New Clients

Denver design firm Urban Dwellers has selected The Stasko Agency as its agency of record. Additionally, Stasko has been retained to provide publicity services for Mountain States Employers Council and the Alexander Dawson Foundation. Mountain States is the region’s largest employer services organization, with 3,000 member employers, and the Alexander Dawson Foundation is a Las Vegas-based non-profit, which provides educational enrichment opportunities for high-achieving, public school students.

Denver PR Jobs

Among those hiring this week are The GLBT Community Center of Colorado, Boston Market, CoBank, Colorado AIDS Project, Colorado Association of School Boards, Colorado Department of Transportation, Colorado Lottery, DISH Network, Financial Planning Association (FPA), Harrison School District Two, Kaiser Permanente, Marsh & McLennan Companies (MMC), Metropolitan State College, National Cattlemen’s Beef Association, Outward Bound, Regional Air Quality Council and Southwest Art Magazine.

Philosophy Promotes ADCD Paper Fashion Show

Philosophy Communication is promoting the Art Directors Club of Denver’s Paper Fashion Show for the second year in a row. Last year, Philosophy’s work led to double attendance with more than 600 paper patrons, a 35 percent increase in event sponsorship dollars, and a 100 percent increase in design teams.

Designers, art directors, marketers, advertisers, communication professionals and fashion enthusiasts who are interested in participating should register by February 18, 2011.

‘Deadly Spin’ Author to Appear at Tattered Cover Jan. 20

Former CIGNA communications chief turned activist/author Wendell Potter has been called everything from a public relations hero to a traitorous villain for his decision to walk away from the corporate world and testify before the U.S. Senate panel on health care reform.

His testimony on how the health care industry uses propaganda and lobbying efforts to maintain profits at the expense of patients sparked outrage among activists and health care providers alike. And the behind-the-scenes view he provides of the role of public relations in these debates has ignited passionate discussion in the public relations community.

Potter now is a Senior Fellow on Health Care for the Center for Media and Democracy, and he has followed up his initial testimony with a recently released book, Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. He will be at the Tattered Cover on Colfax on Thursday, Jan. 20, at 7:30 p.m. to sign copies of the book.

If you are interested in an insider’s account of how public relations often is played at the highest and most sophisticated levels – and what impact that has on you, your career and your clients – you should attend.

[Disclosure: I am friends with Wendell Potter, and I worked closely with him when CIGNA was a client of mine at Weber Shandwick. However, my work (and Weber Shandwick’s work) with CIGNA did not include any of the industry policy, regulatory or lobbying efforts that he chronicles in his book.]

Evatran Selects JohnstonWells for Product Launch

JohnstonWells has been hired by Evatran to manage media relations as the company unveils its Plugless Power charging system in 2011. Plugless Power is the world’s first charging system that allows electric vehicles to refuel without a cord and plug or any driver interaction. The technology is based on inductive power transfer that has been used in electrical transformers for more than a century.

PR Quote of the Week

In honor of Penny Parker, here is the Denver PR Blog “Eavesdropping” bit of the week:

“Be prepared for a constant barrage of flip remarks and undying skepticism.  We’ll all wonder why we even considered running this gauntlet.  And our clients will ask – ‘What were you thinking?’ ”

– An anonymous pro-business Denver PR practitioner discussing Denver Post columnist Mike Littwin’s appointment to the paper’s editorial board.

OnTheSnow Selects Linhart

Linhart Public Relations has been selected to lead a public relations campaign for OnTheSnow, the most visited snow sports website in the world. Linhart PR will lead proactive, strategic public relations activities to help build global brand awareness of OnTheSnow as the top global site for mountain snow sports, as well as position the website as an expert news source among domestic digital, print and broadcast media.

PRSA Colorado Luncheon Features eBay’s Skyberg

eBay’s Rolf Skyberg is the featured speaker at this month’s PRSA Colorado luncheon, where he will discuss how to control the destiny of your campaigns – and your business – by mastering the elusive patterns of growth and decline. Some of the topics Rolf will cover include:

  • How to tell the difference between a fad and a trend
  • When to respond quickly and when to simply “keep calm and carry on”
  • What to do when the hype dies down
  • How not to get bitten in your career
  • How to get the most out of your team

The details are:

Wednesday, Jan. 19, at 11:30 a.m.
The Curtis Hotel, 1405 Curtis St., Denver, CO 80202
$35 for PRSA Colorado chapter members; $49 for guests and $30 for students