Denver PR Blog


RTD Names Tonilas as Head of Communications
January 10, 2019, 9:07 am
Filed under: Public Relations

Mass Transit: “Los Angeles County Metropolitan Transportation Authority Chief Communications Officer Pauletta Tonilas will leave the L.A. area transportation agency to return to the Regional Transportation District (RTD) in Denver to serve as assistant general manager, communications,” replacing long-time AGM Scott Reed who retired last fall.

“Tonilas held the positions of FasTracks public information manager and senior manager, Public Relations & Public Information at RTD before joining L.A. Metro in August 2015.”



Trolls Run 9News’ Gary Shapiro off Twitter
January 10, 2019, 8:43 am
Filed under: Public Relations

“Less than a month after 9News’s Gary Shapiro caused a tweetstorm by bluntly refuting Twitter charges of fake news, the veteran morning anchor has announced that he will stop posting as he has been out of frustration over what he characterizes as the commandeering of his account,” Michael Roberts at Westwood reports.

“My feed has been taken over by tons and tons of people who are from out of state and probably don’t even know who I am,” Shapiro says. “So except for tweeting about breaking news and weather, I’m going to shut it down.”

Meanwhile, fellow 9News anchor Kyle Clark has doubled down on his approach to confront and mix it up with trolls, which has put him in an online fight with the QAnon, the shadowy, far-right conspiracy group.



Hypocrisy Alert, NFL Edition
January 7, 2019, 11:00 am
Filed under: Public Relations

Three years after forcing NFL players, including then-Dallas Cowboys quarterback Tony Romo, to withdraw from a fantasy football convention in Las Vegas because of its connections to gambling, the NFL announced that Caesars Entertainment is the first-ever “Official Casino Sponsor of the NFL.”

“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies. Combining the NFL with Caesars’ expertise in world-class entertainment will provide our fans unique experiences both here in the United States and abroad.”
–– Renie Anderson, SVP of NFL partnerships, sponsorship & consumer products



PR Week Releases Annual ‘Best (Coastal) Places to Work’
January 6, 2019, 8:25 pm
Filed under: Public Relations

PR Week has named its 2019 Best Places to Work, and the news isn’t particularly good for agencies not located on an ocean. Denver agencies like GroundFloor Media, Linhart PR, Ink Communications, Turner PR, Sterling-Rice Group, Room 214 and others may be recognized on other lists, no firms located outside California, Florida, New York and Washington, D.C. were recognized on PR Week’s list.

The locations of the winners:

Small Agencies

  • Santa Monica, Calif.
  • Miami
  • Santa Barbara, Calif.
  • Washington, D.C.

Mid-size Agencies

  • New York City
  • New York City
  • New York City
  • New York City

Large Agencies

  • San Francisco
  • Washington, D.C.
  • San Francisco


Pac-12 Taps FleishmanHillard for PR Support
January 2, 2019, 12:46 pm
Filed under: Public Relations

It has been a tough year for the Pac-12 Conference. Despite having traditionally strong teams like UCLA, USC, Stanford, Oregon, Arizona State and (ahem) Colorado, the conference continues to be overlooked on the national stage. Add to that a series of self-inflicted wounds – an exorbitantly paid commissioner, exorbitant HQ office space and a less-than-exorbitant television deal – and you can see why it has been a troubling year for the conference’s schools.

To better tell its story and repair the damage to its brand, the Pac-12 has engaged mega-agency FleishmanHillard. John Canzano at The Oregonian reports:

“Conference commissioner Larry Scott recently pitched his bosses a plan that would sell a 10-percent equity stake in the conference’s media rights to private investors for $500 million. The hiring of FleishmanHillard is designed to help position the conference for that possible offering.”

“Still, when your motto is ‘Conference of Champions,’ being left out of the championship tournaments in college football and failing to matter in men’s basketball is far more impactful to your brand than talking points.”