If you have been thinking about joining PRSA, now is a good time – you have one more week to get a free local PRSA Colorado membership. National PRSA will pay the chapter dues for a year for any new member who joins in September. More details are here.
- MGA Communications has added six clients to its roster: Envirotest, Catholic Charities Archdiocese of Denver, Nature Sweet Tomatoes, LeashLocket, The Kitchen Hotline, Dumbbells.
- Conversation Starters has been retained by the Air Medical Memorial to manage the non-profit’s Public Information efforts. The Air Medical Memorial was founded in 2009 to honor air medical flight crew members who lost their lives in the line of duty.
Congratulations to the Colorado companies that made Working Mother magazine’s “Best Companies for Working Mothers,” including … wait, never mind.
Fast Company examines BP’s “Twitter trouble,” and the implications for every business.
Congratulations to longtime KMGH/7News anchor Bertha Lynn, who will be inducted into the Colorado Broadcasting Professionals Hall of Fame on Oct. 1, 2010.
Trippe & Company is teaming with the Arvada Chamber of Commerce to conduct an Internet marketing seminar titled “Adwords, Facebook, Twitter and Blogs – What Is Internet Marketing and Which of These Tools Work Best for My Business?” The details are:
Thursday, September 23 from 2:00-3:30
Bread Winners, 7311 Grandview Avenue in Olde Town Arvada
Cost: $10 per person
Register by emailing firstname.lastname@example.org or calling the ACC at 303-424-0313.
Dovetail Solutions has added Dana Stone as director of Client Services and Tyler Lyons as manager of Client Services. Stone’s experience includes positions at First Data in Denver and GolinHarris in Atlanta, and she is a PRSA Colorado board member. Lyons comes to Dovetail from Lt. Gov. Barbara O’Brien’s office.
A Burson-Marsteller study has found that reporters are failing to simply transcribe press releases in their publications as much as 48 percent of the time. And ADHD-riddled bloggers are even worse.
Among those hiring this week are Can Do Multiple Sclerosis, DaVita, InJoy Birth and Parenting Education, the University of Colorado at Denver, Colorado State University (Fort Collins), The Oregon Zoo (Portland, Ore.), and the Phoenix Art Museum (Phoenix, Ariz.).
PRSA Colorado is hosting an all-star panel to discuss how can you keep your personal and professional integrity during a crisis situation while also keeping your company or client happy. Panelists include PRSA National Chair and CEO Gary McCormick and PRSA Colorado’s newest inductees to the College of Fellows – Sydney Ayers, Jane Dvorak and Jeff Julin.
The Importance of Maintaining Integrity in a Crisis
Wednesday, Sept. 15, at 11:30 a.m.
The Curtis Hotel, 1405 Curtis St., Denver, CO 80202
Click here to register (deadline is noon today).
It leans heavily toward advertising, but includes a branding component. Responses are due Friday, Oct. 1.
Brand Iron has announced three new clients: Boone Heart Institute, a health organization offering preventative cardiology through heart screening; Revive, manufacturer of natural, organic lawn care products; and Winning Medicine International, global provider of action sports event medical service. Brand Iron will support the three Denver-based companies in creating brand awareness, broadening external communication methods, and overall marketing implementation.
Denver’s sports radio market has gotten a lot more crowded and competitive over the past year, which probably has something to do with “FM 104.3 The Fan” selecting Denver marketing and branding firm Adrenalin for an outdoor marketing campaign designed to position the station as the leader in Denver’s sports media marketplace.
Shawn Martini at the Colorado Farm Bureau learned the hard way that joking about natural disasters rarely ends well (see former Chicago Bears great Dan Hampton for another recent example). I have no idea what Shawn’s original Tweet was (it has since been deleted), but here is the string of apologies he has offered for it so far:
@RealPRMedia I see that now. My apologies.
@RealPRMedia Thank you for your understanding. I do apologize 4 the comment. Very poor taste on my part. My prayers R w/ everyone affected.
@thegoodhuman Very much agreed. Please accept my sincerest apologies.
Update: Here is Shawn’s original Tweet:
7000 ac. fire in Boulder. sure gonna take lots of Priuses &solar panels 2 make up4 that big ol’ carbon emission
It’s no beer pong, but the good folks at Schwartz Communications have released official “Press Release Buzzword Bingo” cards. I’ll link to the local press release that contains the most, so start scouring your competitors’ web sites for candidates and send them to me.
Among those hiring this week are Black Hills Corporation, the Colorado League of Charter Schools, Copper Mountain, LiveWell Colorado, Raytheon, Regis University, the Resource Center for Associations, the Water Research Foundation and the University of Oregon.
Congratulations to Linhart’s Dayna Davis, who has been promoted to account executive.
With “only 904 Society members hav(ing) become APR in the past six years, which represents a decline of more than 50% in participation by members over the two previous six-year periods,” it would appear it is headed toward irrelevancy.
Those numbers don’t surprise me. National PRSA’s attempts to gin up relevancy for the APR by requiring it to serve on its board only serves to underscores the situation. I’m perfectly fine with a CPA-like certification that requires a rigorous path and a corresponding level of respect within the public relations and broader marketing communities. But the APR credential isn’t that, and the most dictatorial holders of the certification should stop acting as though it is.
I have no doubt that my 15 years of public relations experience working with and for some of the most recognizable companies in the world has given me the knowledge and expertise I need to become credentialed. And as a PRSA Colorado board member, I more than meet the various requirements to remain credentialed. But I am not an APR. And the only explanation that I can give is to explain that when someone asks me to go jump through hoops for no reason, I just smile politely and say, “No thanks.”
(Note: If Gina, Jeff, Sydney, Sarah, Jon, Jane or any other APRs would like equal time, I’m happy to post it).
Fox31 meteorologist Crystal Egger has left to join The Weather Channel. Expect a wave of cranky old people threatening to never watch Fox again.
(Hat tip: Denver Media Watch)
Trippe & Company announced that it has reorganized its agency around three practice areas:
- Cultivate, which focuses on startup companies – particularly in the technology and green energy markets
- Escalate, which focuses on traditional business functions such as communications, marketing and sales, as well as a new focus on investor relations, and
- Radiate, which focuses on personal brands
Trippe also announced it has hired Robert Ferri and Anne Haggar, and landed Palisade-based Strong Bear as a client.
Ignite Boulder 12 is tonight. Doors open at 6, show starts at 7. Tickets are a mere $10, and the speakers are:
Amy C. Christensen @expandoutdoors Stripping down on Kaua’i
Jeremy Tanner @penguin On Travel
Stephanie Lee Su-Ling @nuancechaser The Rationality of Fear
John Common @johncommon Beautiful Empty
Andrew Hyde @andrewhyde How To Build a Trail
Kendall Ruth @iamkendal Inconceivable or That Word Doesn’t Mean What You Think it Means
Jesse Weaver @jweav1 The Independence Day Theory: Why an Alien Visit may be Humanity’s Only Hope for Survival
Mary Kuehner @daisycakes Life Lessons of a Children’s Librarian
Rise Keller @vanillagrrl Baking at High Altitude: It’s All About Atmospheric Pressure
Sam Stauffer @redhead_wilma Take a Chill Pill: Dealing with Anxiety Disorders and other Mental Illnesses
Kate Brown @invinciblekate Lunch Lady Land – Food Activists on the Front Lines of the Childhood Obesity Battle
Danya Michael @theroseinbloom Fairy Tales as Education, or Why It’s OK to Read Harry Potter after High School
Emma Nicoletti @dollemma A Post Apocalyptic Experience without an Apocalypse: Working as a Waitress.
Joel Gratz @gratzo Hire a Meteorologist, Not a Stock Broker.
Congratulations to Linhart PR and Pure Brand, who placed 1-2 in PRSA Colorado’s trivia night last night at Scruffy Murphy’s.
Webbiquity compiles what it thinks is the list.
Fox31 anchor Ron Zappolo is the subject of Bill Husted’s “Bar & Grilled” column this morning. One interesting quote:
If you listen to the smart guys, they say (the future of local TV news is) not very bright. There will always be local news, but the face of it is going to change. I don’t think you’re going to see people like me anymore, people who spend 35 years in one market. You’re going to see a lot more young people with shorter deals, more turnover. I’m a survivor. People ask me what I’ve accomplished and I say, “I survived.”