Denver PR Blog

Julin Formally Launches New Communications Firm
March 31, 2016, 11:52 am
Filed under: Public Relations

Mark Harden at the Denver Business Journal reports that former MGA co-founder Jeff Julin has formally launched his new communications consulting firm.

Julin Strategic Communications will “focus on assessment and development of stakeholder engagement programs for businesses and community-based organizations. In addition, the firm will also offer strategic planning and facilitation to help companies reach their business goals.”

City of Denver Taps GBSM for $328K Project
March 31, 2016, 11:43 am
Filed under: GBSM, Public Relations, Wins

7News reports that GBSM is handling community engagement for a controversial plan to use City Park Golf Course for a stormwater project.

Denver hired a public relations company called GBSM to engage the community and get input on the project. The total contract budget is worth $328,000 and the company was hired in July 2015.

The ‘Sharapova Response’
March 11, 2016, 1:13 pm
Filed under: Crisis Communications, Public Relations

Miguel Piedra of RockOrange argues that tennis star Maria Sharapova’s response to a failed performance-enhancing drug test will become a crisis communications blueprint. From his column in PRWeek:

Her tack was one of honesty, directness, and accountability. She did not use spokespeople or press releases or even Oprah to come clean. In doing so, she has saved herself countless hours of brand-damaging news reports.

Her forthrightness is a case study in proper reputation management. It’s a stunningly bold and mature handling of the crisis, especially considering her youth as compared to the old hands who vainly clung to their claims of innocence, and the even older PR axiom that tells us to “deny, deny, deny.” …

Getting out in front of the story — let’s call this “the Sharapova Response” — means owning the narrative. Information flows from the source directly to the media, unfiltered, and even if it is obscured later it is done through the lens of an initially honest act.

Orapin Inks 3 New Clients, Resigns Additional One
March 9, 2016, 11:24 am
Filed under: Public Relations, Wins

Orapin Marketing + Public Relations has signed three new clients and re-signed one more. The agency has been named the agency of record for Century Communities, a national homebuilder headquartered in Denver; Golden Software, a Golden-based provider of scientific graphics software; and Dunbar Kitchen + Tap House, a neighborhood restaurant and pub located in Denver’s only historic cultural center, Five Points. OMPR is also entering its fifth year working with the Original Pancake House of Denver.

WordenGroup Adds Wyoming Resort Client
March 8, 2016, 11:20 am
Filed under: Public Relations, Wins

WordenGroup Public Relations has added Brooks Lake Lodge & Spa in Dubois, Wyo., to its client roster. Brooks Lake Lodge has a 100-year history combining an authentic Western country living experience and outdoor adventure with outstanding accommodations, gourmet dining and 5-star service.

Broncos’ Osweiler Credited for Turning the Other Cheek
March 8, 2016, 11:14 am
Filed under: Crisis Communications, Public Relations

Fox31’s Drew Englebart covered Brock Osweiler’s recent tussle in Scottsdale, and included the PR perspective from dovetail solutions’ Andy Boian.

It’s unlike other athletes, including like Buffalo Bills running back LeSean McCoy, who was recently involved in a bar brawl, and the Los Angeles Clippers’ Blake Griffin, who punched a member of his team’s equipment staff. Osweiler avoided what could have been a PR disaster.

“At the end of the day, what happens is if you compose yourself and handle yourself well, there’s no story there and that’s what he did,” Boian said.

Great Moments in Journalism
March 8, 2016, 10:18 am
Filed under: Public Relations

When the correction is longer than the article, it may be time to revisit those copyeditor layoffs.

(Hat tip: James Cormish)