‘Edelman Multicultural Practice Grows 68% in Less than Two Years’

Ewan Larkin at PRWeek: “Edelman’s multicultural practice has grown 68% since its launch in November 2020, executives at the firm said this week. Following the deaths of George Floyd, Breonna Taylor and Ahmaud Arbery two years ago, Edelman felt the need to formalize and accelerate its involvement in multicultural communications. The agency began by establishing a racial justice comms taskforce, then expanded by building a U.S. multicultural practice that operates across its sectors.” The practice is on track to amass $8.2 million in revenue by the end of the fiscal year.

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