SE2 Adds Associate, Expands Multicultural Capabilities

Policy and social marketing firm SE2 has added Abraham Morales as Associate and Multicultural Specialist. Morales’ addition will allow the firm to offer broader multicultural services to clients.

“Given that Hispanics account for more than half of the U.S. population growth in the past decade, it was only natural for SE2 to continue to grow its areas of expertise,” said SE2 Principal Eric Anderson. “The firm’s in-house capacities now go beyond translation of materials to the development and implementation of culturally relevant and appropriate communication strategies.”

Leukemia & Lymphoma Society Taps Orapin’s Hendrickson

Orapin Marketing + Public Relations’ Rhiannon Hendrickson has been elected to represent the Rocky Mountain chapter of the Leukemia & Lymphoma Society and serve as a member of LLS’s national Board of Representatives. Hendrickson is a member of the Rocky Mountain chapter’s Board of Trustees and provides pro bono PR and marketing services for the chapter’s annual Man & Woman of the Year fundraising campaign.

Denver PR Jobs

Among those hiring this week are Adperio, Aspen Times Magazine, Colorado Municipal League, Denver Human Services, Development Counselors International, EMC, LoDo District, National Association of RV Parks and Campgrounds, SendGrid, Southeast Business Partnership, National Jewish Hospital, UCAR, VisiTech PR, KOAA/NBC (Colorado Springs), KDNK-FM (Carbondale) and the Emporia Gazette (Emporia, Kans.).

Murdoch, ‘Annoyed by Negative Headlines,’ Retains Edelman

If you have been breathlessly waiting to hear from Rupert Murdoch after FedExing him your latest brochure, bad news: he picked Edelman. This seems like a good opportunity to point out the value of giving PR a seat at the table in order to head off trouble, or at least engaging a PR firm earlier than 11 days after becoming the biggest story in the world, but those lectures generally are lost on the people who need them most. Sigh.

Turner PR Adds SAE

Turner PR has added Ryan Whaley as a senior account executive. Whaley joins Turner PR from Vail Resorts, where he was part of the communications teams at Breckenridge Ski Resort and Keystone Resort. Prior to Vail Resorts, Whaley spent eight years as a professional boat captain which allowed him to work at multiple resort destinations.


Ogilvy PR Expands Its Denver Office

For years, Ogilvy PR has had a quiet, under-the-radar presence in Denver. The small office, which was led by Amy Messenger before she took over the firm’s technology practice, seemed to focus largely on tech, but most of the work appeared to be for national clients. Recently, however, Ogilvy has made a push to grow its office in Denver, and with a headcount of 20 they have now become one of the larger agencies in town.

The most recent additions to the Ogilvy team in Denver are:

  • Tara May, senior vice president
  • Kate Wilson Stabrawa, account director
  • Kabira Hatland, vice president
  • Melanie Taylor, vice president
  • Kylee Decker, account supervisor
  • Olivia Watson, account executive
  • Sarmishta Ramesh, account director
  • Lauren Clancy, assistant account executive
  • Paris Mackey, assistant account executive

MHSMC Hosts Southwest Airlines Tweet-up

If you are curious about how Southwest Airlines used social media to become one of the most-respected leaders in online communications, plan to attend Tuesday’s Mile High Social Media Club tweet-up from 5:30 – 7:30 p.m. at the Southwest Porch at Skyline Park (located at the corner of 16th and Arapahoe in downtown Denver).

Former Southwest and current Linhart PR Digital Media Leader Paula Berg will interview Christi Day, who now runs Southwest’s online presence, and Rob Hahn of Southwest’s Customer Relations department. You can RSVP on Facebook or send an email to

The Public Relations Losers of the Week …

… are Leigh Sullivan and Troy Guard, the (for now) husband-and-wife owners of TAG and TAG | RAW BAR. When a decision is made to divorce, the aggrieved and non-aggrieved parties usually run to lawyers as fast as they can. But Sullivan and Guard are racing just as fast to any media outlet that will quote them to try to gain the media edge in their divorce. So far, they’ve hit Lori Midson at Westword and Bill Husted at the Denver Post.

Here’s some free public relations advice: quit publicly tearing each other down, get the divorce and try to act like grown-ups. Trust me – it allow your baby you keep mentioning to Google your names in 10 years without shame, and the assets you will soon be dividing up (for example, two restaurants) will be worth more if you quit making Denver wince at the mention of your names.

Great Moments in Marketing

Fox8 in Cleveland has the details on a guerrilla gorilla marketing campaign that turned into a crime scene. The money quote:

“I noticed a kid in the bushes. Then he just emerged, dressed up as a banana, and sprinted as fast as he could at our gorilla (mascot),” said Brandon Parham, the manager. “The kid just speared our gorilla. … The kid was in mid-air, flying. He just looked like a Spartan from that movie ‘300,’ except he was a banana.”

Denver PR Jobs

Among those hiring this week are The American Institute of Architects (Colorado Chapter), CoBank, The Colorado Trust, Elitch Gardens, Gamma Phi Beta International Sorority, IHS, Jackson National Life Insurance, KMGH-TV, ProBuild, Quantum Corp., Science Applications International Corporation (SAIC), Starz, State of Colorado Department of Personnel and Administration, Turner Public Relations, HACH (Loveland), Keystone Resort (Keystone) and Winter Park Resort (Winter Park).

Adrenaline Announces New Clients

Adrenaline has announced a slew of new clients, including retail marketing intelligence and consumer research firm Leisure Trends Group, National Ski Patrol, performance cycling companies Reynolds Cycling and Pactimo, USA Wrestling, the Western Collegiate Hockey Association and the Central Hockey League’s 2012 All Star Game and Deer Trail Assisted Living in Rock Springs. Adrenaline also announced that it is performing pro bono work for the National Alliance for Accessible Golf.