Denver PR Blog

9News Extends Lead in 10 pm News Ratings Race
May 26, 2017, 2:14 pm
Filed under: Public Relations

Joanne Ostrow at The Denver Post crunched the numbers from the latest ratings period, and the data show that 9News has extended its lead in the benchmark 10 pm news category and that Fox31 has jumped into second place ahead of CBS4.

Last year, 9News notched a 2.75 rating, accounting for approximately 45 percent of viewers who were watching local news. This year, 9News increased that to a 3.13 rating, accounting for 49 percent of viewers watching local news.

Meanwhile, Fox jumped from a 1.00 rating last year (16.5 percent of viewers) to a 1.23 share this year (19.3 percent of viewers). That allowed it to pass CBS4, which saw its numbers decline from a 1.34 rating (22.1 percent of viewers) last year to a 1.10 (17.3 percent of viewers) this year.

The bottom line remains that having a client on just 9News is roughly as impactful as having them on all three other networks combined.

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Bell Policy Center Seeks Comms Director
May 26, 2017, 11:01 am
Filed under: Public Relations

The Bell Policy Center, based in Denver, is hiring a Communications Director. Deadline to apply is June 1.


Floyd’s 99 Retains PRIM Communications
May 25, 2017, 12:33 pm
Filed under: Public Relations

Floyd’s 99 Barbershop has retained PRIM Communications to handle public relations activities for the brand’s upcoming national campaign and ongoing publicity efforts.

“We are thrilled to forge this partnership with Floyd’s 99,” says Gretchen TeBockhorst, president of PRIM Communications. “Floyd’s 99 has transformed the business of barbershops in the United States, and their upcoming campaign captures the business’s innovation and creativity in an exceptional and meaningful way.”

‘What’s America Really Watching in the Morning? Local News’
May 25, 2017, 9:09 am
Filed under: Public Relations

Provocative cable news shows may get all the headlines, but a Poynter Institute analysis finds that Americans overwhelmingly view local TV news rather than their cable TV counterparts. Media writer James Warren used Chicago as a benchmark and found:

The power and potency of local news endures, perhaps all the more so in a fragmented digital age. It’s a reality generally missed by media reporters.

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DStreet Wins Hermes Creative Awards
May 24, 2017, 12:54 pm
Filed under: Public Relations

DStreet picked up two Hermes Creative Awards for work conducted on behalf of client Farm Credit. DStreet was recognized in the Public Relations Campaign and News Conference categories and was awarded a Platinum and a Gold, respectively.

Gen Z Driving Branded Content Trend
May 24, 2017, 7:41 am
Filed under: Public Relations

Sami Main at AdWeek reports that Generation Z has a much stronger preference for branded content and social influencers than previous generations.


Evolution Adds Account Associate
May 23, 2017, 12:51 pm
Filed under: Public Relations

Evolution Communications, a Denver-area healthcare marketing and public relations agency, has added Taylor Rosty as an account associate. Rosty supports the agency’s media pitching and media buying efforts, and is the social media manager for client accounts.