‘People Over Prime’ TikTok Campaign Targets Amazon

Taylor Lorenz and Caroline O’Donovan at The Washington Post: “A coalition of top TikTok stars is pledging to cease all work with Amazon — including shutting down storefronts and halting new partnerships with the e-commerce platform — until the company meets the demands of the Amazon Labor Union.”

“Boasting a combined following of over 51 million, the group of 70 TikTok creators says that the campaign, called the ‘People Over Prime Pledge,’ is designed to pressure Amazon to meet the requests of its workers, which include a $30 minimum wage, increased paid time off and halting activities the group considers ‘union busting.’ “

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