Former 9News Anchor Bob Kendrick Takes Criticism for Protest Post

And speaking of the local George Floyd protests, former 9News anchor Bob Kendrick is taking criticism for a social media post in which he referred to the mostly African American protesters as “animals.” Kendrick is an anchor at ABC6/Fox28 in Columbus, Ohio (the stations have a shared services agreement).

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For those of you relatively new to Denver, Kendrick was the original Shannon Ogden – funny, clever and bright, but you were never completely sure he wasn’t actually one of those fancy AI robots that come really close to appearing human.

Variety: ‘Madison Avenue Tunes in TV News Anchors to Help With Hard Sell’

From Brian Steinberg at Variety: “More Madison Avenue heavyweights are looking to TV journalists and TV-news outlets to help them land a punch. General Motors and Fiat Chrysler Automobiles are among the blue-chip advertisers that have recently struck deals to sponsor news programming and align themselves with news personalities – a practice that in a different era might have drawn more scrutiny. …”

“One executive producer at a network morning show says advertisers have ramped up their efforts to tie themselves to the program in recent years. It is all part of larger efforts by Madison Avenue to find ways to weave products and pitches into content as more traditional TV viewers find new ways to skip past ads – or simply ignore them. This producer says news executives often determine whether such advertiser requests are suitable or not. The product and the pitch cannot offend viewers, can’t pose any sort of harm, can’t be off putting, and can’t undermine the standards of the show, this person says. But the ad integrations offer a new stream of revenue for the program, this producer says, and executives work to keep anchors who deal regularly with hard news away from segments that involve a heavier sponsor influence.”

Who Says the VNR is Dead?

ESPN resurrected Michael Jordan, so why can’t Amazon bring back another relic from the 1990s – the Video News Release? As you can see below, the company is proving that a script and some mildly interesting B-roll is still gold in some media markets.

 

Update: Legal experts interviewed by Vice say that running promotional content such as this without disclosing who provided it could be a violation of Section 317 of the Communications Act.