And speaking of the local George Floyd protests, former 9News anchor Bob Kendrick is taking criticism for a social media post in which he referred to the mostly African American protesters as “animals.” Kendrick is an anchor at ABC6/Fox28 in Columbus, Ohio (the stations have a shared services agreement).
For those of you relatively new to Denver, Kendrick was the original Shannon Ogden – funny, clever and bright, but you were never completely sure he wasn’t actually one of those fancy AI robots that come really close to appearing human.
Last night was a tough one for local television reporters who had to navigate both tear gas and angry protesters while giving live, on-air updates. Fox31 reporter Keagan Harsha seemed to have an average of about 15 seconds on air before protesters invaded his live shots performing their best Kim Christiansen impressions.
Bank of the West has selected Carbondale-based Backbone Media to help promote the bank’s environmental sustainability initiatives via public relations, social media management and association marketing.
From Brian Steinberg at Variety: “More Madison Avenue heavyweights are looking to TV journalists and TV-news outlets to help them land a punch. General Motors and Fiat Chrysler Automobiles are among the blue-chip advertisers that have recently struck deals to sponsor news programming and align themselves with news personalities – a practice that in a different era might have drawn more scrutiny. …”
“One executive producer at a network morning show says advertisers have ramped up their efforts to tie themselves to the program in recent years. It is all part of larger efforts by Madison Avenue to find ways to weave products and pitches into content as more traditional TV viewers find new ways to skip past ads – or simply ignore them. This producer says news executives often determine whether such advertiser requests are suitable or not. The product and the pitch cannot offend viewers, can’t pose any sort of harm, can’t be off putting, and can’t undermine the standards of the show, this person says. But the ad integrations offer a new stream of revenue for the program, this producer says, and executives work to keep anchors who deal regularly with hard news away from segments that involve a heavier sponsor influence.”
ESPN resurrected Michael Jordan, so why can’t Amazon bring back another relic from the 1990s – the Video News Release? As you can see below, the company is proving that a script and some mildly interesting B-roll is still gold in some media markets.
Update: Legal experts interviewed by Vice say that running promotional content such as this without disclosing who provided it could be a violation of Section 317 of the Communications Act.
Colorado-based, Emmy-winning filmmaker Brian Malone released the trailer for his upcoming documentary News Matters: Inside the Rebellion to Save America’s Newspapers. Airing on PBS this fall, the documentary focuses heavily on The Denver Post and the efforts of its staff to push back against its hedge-fund owners at Alden Global Capital.
Amelia DeBoer has joined Capital City Public Relations as senior writer and publicist.