Denver PR Blog


COHN Earns Gold Award for Healthcare Campaign
June 30, 2017, 7:57 am
Filed under: Awards, Cohn Marketing, Public Relations

The Healthcare Advertising Awards recognized COHN Marketing with a gold award for its work for client Bio2 Medical.

 



Great Moments in Higher Education
June 29, 2017, 9:48 am
Filed under: Public Relations

When asked by a student reporter to comment on a University of Oregon basketball player being under criminal investigation for an alleged sexual assault, President Michael Schill responded:

“I don’t have any awareness of that,” Schill said. “In any event, I can’t comment on an individual student. What if I was asked by another reporter about you being obnoxious? Would you want me to tell them that?”

 



Voca Celebrates 10 Years
June 28, 2017, 7:06 pm
Filed under: Public Relations

Happy 10th anniversary to Alana Watkins and her team at Voca Public Relations.

10



Ummm, what?
June 28, 2017, 9:37 am
Filed under: Public Relations

Food & Wine magazine is relocating from Manhattan to Birmingham, Ala. Stephanie Strom at The New York Times reports:

Hunter Lewis, the editor of Cooking Light, will become Food & Wine’s new editor in chief, replacing Nilou Motamed, who is leaving the company after a little more than a year … said the move to Alabama was partly to save money — Time Inc. has struggled since it was spun off from Time Warner three years ago — but also to give Food & Wine a more national flavor. …

The relocation is a gamble, though. Unlike Time’s other food titles, which cater more to home cooks and those beginning to cook, Food & Wine has developed a following among chefs, wine connoisseurs and restaurateurs. Its New York offices have for almost 40 years been a sort of crossroads for visiting chefs and high-end advertisers like Rolex.

FW



“Do you watch 9News and think, ‘Hey, I can do better than this guy?’”
June 27, 2017, 9:22 am
Filed under: Public Relations

What do you get when you cross 9News with America’s Got Talent? Apparently just 9News. And not everyone is happy about it.

The on-air promos are short and sweet: “Do you watch 9News and think, ‘Hey, I can do better than this guy?’ ” asks KUSA-Channel 9’s Steve Staeger. “Now is your chance. Send us a short video of you being the you-est you there is through 9News.com. Your take, and your voice, could lead you straight to 9News.”

The 15-second spot, which began airing on Denver’s NBC affiliate two weeks ago, offers a novel solution to a decades-old problem. Namely, soliciting reality TV-style audition videos that farm out the task finding on-air personalities for local news. …

Not everyone finds the idea of crowdsourcing on-air talent charming.

“Another major embarrassment for the once great industry,” wrote Scott Jones, editor of the TV news industry-watching site FTVLive.com. “It is nothing more than a slap in the face to real journalists.”



Great Moments in Journalism
June 26, 2017, 8:15 am
Filed under: Public Relations

Matthew Reisen from the Albuquerque Journal reports:

Someone stole a television news station’s SUV in Downtown Albuquerque while the crew was gathering footage for a story about crime in the area.

Michelle Donaldson, KOB news director, said the crew watched as the vehicle was stolen near First and Central.

The crew was in the area reporting on recent concerns about crime and safety by the local business Lavu when they became part of the story.



‘The Story is Bigger than Uber’
June 23, 2017, 7:56 am
Filed under: Public Relations

Farhad Manjoo of The New York Times continues the media’s examination of how social media is reshaping marketing and branding. Manjoo notes that social media warriors have taken down what previously had been considered untouchables – people like Uber’s Travis Kalanick and Fox News’ Bill O’Reilly.

To see why, we must first understand why brands are suddenly more vulnerable to consumer sentiment than they once were. It all comes down to one thing: Social media is the new TV.

In the era when television shaped mainstream consumer sentiment, companies enjoyed enormous power to alter their image through advertising. Then came the internet, which didn’t kill advertising, but did dilute its power. Brands now have little say over how their messages get chewed up through our social feeds.