Cision is out with its annual State of the Media Report, and it is worth a read. It focuses on the impact COVID-19 has had on the day-to-day life of reporters, and there are a few key lessons for those of us in PR:
- Keep pitches short: Among reporters’ comments: “Directly tell me in one or two sentences why this is important for the public to know about;” “Put your point in the first five words. Skip all blandishments;” “Wasting prime real estate in the first line saying ‘For Immediate Release.’ Or, ‘I hope this finds you well.’ We need to see what it’s about without having to open it.”
- Make experts available via phone: “Respondents deemed interviews the most trustworthy non-brand source.”
- Timing your pitches: Reporters receive the most pitches on Mondays, and they decline consistently each successive day through Friday. Waiting until late in the week may give your pitch less competition. And Sunday pitches may work best – no competition at all on the eve of a workday.
- The moment is fleeting: Nearly half of reporters do not plan what they will be covering more than a day in advance. They are reacting to events and opportunities in real-time.
- Stay focused: Blankety pitches that are not customized generally get nowhere.
We’re all enjoying relaxed dress standards during the COVID-19 pandemic, but correspondent Will Reeve one-upped most of us when he took the opportunity to go full Winnie the Pooh (shirt, no pants) on his segment on ABC’s “Good Morning America.”
Interpublic Group of Cos. – parent company to agencies such as Weber Shandwick, Golin, FCB and McCann – released its Q1 earnings earlier this week, and Lindsay Rittenhouse at AdAge reported on some of the details about the impact of the COVID-19 pandemic:
- Like its competitor Publicis Groupe did in North America, IPG posted a slight organic revenue increase – 0.8% – but noted that it faces a “very difficult second quarter”
- IPG acknowledged it has implemented cost-cutting measures such as “deferred merit increases, freezes on hiring and temporary labor, major cuts in non-essential spending, furloughs in markets where that option is available and salary reductions where possible or appropriate”
- IPG reduced base compensation up to 25% at a number of its agencies
- Management team salaries at the holding company level have “are deeper than anything else … seen in the industry”
- IPG is planning additional “staffing reductions” at firms who have significant clients in the retail, hospitality and event industries
Denver PR agency Sprocket is closing effective this month as the economic damage to agencies across the country continues due to the COVID-19 pandemic. Aubrey Gordon founded the primarily virtual firm 13 years ago, and its clients included a mix of those in the consumer & lifestyle products, real estate, restaurants & hospitality, tech, healthcare and B2B industries.
Update: Aubrey shared that the COVID-19 pandemic was coincidental to her closing Sprocket. She made the decision to shutter the agency because she wanted to get back to marketing strategy rather than running a business, and that she has accepted a position as VP of Marketing at 8z Real Estate.
Congratulations to longtime Denver journalist Mark Harden on being named editor at Colorado Community Media. CCM owns 18 weekly newspapers and two monthly publications across the metro Denver area that have a combined audience of more than 300,000 people. Harden formerly was managing editor of Colorado Politics, and prior to that spent a decade at the Denver Business Journal.
Omnicom Group is the latest agency parent company to warn of impending job cuts and furloughs due to the COVID-19 pandemic. In a memo to staff, Omnicom chairman and CEO John Wren shared:
Unfortunately, COVID-19 has had a profound impact on the economy, on our clients’ businesses, and in turn, on ours. While we hope for a swift recovery, we have to respond quickly to the reality of the moment, to ensure the sustainability of our business and our ability to continue to provide our clients with outstanding service.
Since my last note to you, we have solidified some of the internal measures to adjust our business to meet the changing needs of our clients. Regrettably, this will include furloughs and staff reductions across many of our agencies. We are doing everything we can to limit staff reductions, and to take care of those who are affected.
French multinational marketing company Publicis Groupe, the parent company of Qorvis/MSLGroup among other advertising and PR firms, shared its Q1 earnings, and the data is concerning, to say the least.
In North America, Publicis Groupe’s organic revenue grew 0.5 percent, but the results in regions of the world further along the COVID-19 curve give some insight into what is headed our way:
- In China, Publicis Groupe’s organic revenue declined 15.3 percent in Q1 due to the COVID-19 pandemic
- In Europe, the company’s organic revenue declined 9.2 percent
- In Latin America, organic revenue declined 10.9 percent
Jay Pattisall, principal analyst at Forrester, notes in the Ad Age article by Lindsay Rittenhouse, “If Publicis Groupe’s first quarter 2020 organic revenue decline in China is any indication for what’s to come for Europe and (the) United States, then the second half of 2020 will be an enormous challenge.”