Denver PR Blog

Nike has gone all in on a marketing strategy that positions itself as a socially progressive company. From Colin Kapernick to Serena Williams to LeBron James, Nike has been aligning itself with athletes who are known for social justice issues as much as they are for their performances on the field or court.

So why are high-profile athletes now hammering the company? Sports Illustrated’s Jenna West reports:

“Olympic runner Alysia Montaño opened up to The New York Times nearly two weeks ago to shed light on the lack of maternity protection given to female athletes in sponsorship contracts. In a video for the Times, Montaño called out Nike for preaching a message of chasing dreams—only until an athlete wants to include motherhood in her journey.

More than 15 countries have now grounded Boeing’s 737 Max aircraft due to its auto-crash feature. The New York Times reports:

“Britain, Australia, Singapore, Malaysia and Oman banned all Boeing 737 Max 8 planes from their airspaces on Tuesday, two days after 157 people were killed on such a plane during a flight from Addis Ababa, Ethiopia, to Nairobi, Kenya. At least 27 airlines have now grounded the Max 8, which has crashed twice in five months. Boeing stands by the airworthiness of the jet, but it said it planned to issue a software update and was working on changes to its flight controls and training guidelines.”

Meanwhile, the U.S. is not among the countries grounding the jet, and American Airlines and Southwest continue to carry passengers on it.

New York Times: “When the left sneaker of college basketball’s biggest star split open on national television Wednesday night 30 seconds into the biggest game of the season, what spilled out was not only his foot but also questions about the future of a marquee player and about the huge influence shoe companies hold over big-time college basketball.”

“The episode occurred in a game between the archrivals Duke and North Carolina. Zion Williamson, a Duke freshman, pivoted with the ball above the foul line, and the sheer force of his 285-pound frame and acrobatic versatility appeared to cut the shoe almost in two, as though severed by a sharp knife.”

“Former President Barack Obama, sitting on the sidelines at the Duke arena, was seen on video pointing at Williamson and appearing to say, ‘His shoe broke.’ “

They say timing is everything, a truism that Denver City Council members apparently are not aware of.  While Denver teachers are on strike fighting for what they say is a living wage, council members “voted unanimously Tuesday to move forward a proposal that would raise their own and other elected leaders’ salaries by the maximum amount allowed by law.”

Denver Post: “Under city law, the salaries for elected officials are up for review every four years. Right now, Denver City Council members make about $92,000; the council president makes $103,000; the auditor and clerk make $148,000; and the mayor makes $171,000.” …

“For comparison, Aurora voters narrowly approved a measure to raise council members’ pay to about $19,000, while their mayor makes $80,000. Denver council members also significantly out-earn state legislators, who just got a raise to about $40,000 a year. The governor makes $123,000.”

Tech Crunch: “On the heels of a recently filed class-action lawsuit over wages and tips, as well as drivers and shoppers speaking out about Instacart’s alleged practices of subsidizing wages with tips, Instacart is taking steps to ensure tips are counted separately from what Instacart pays shoppers.”

“In a blog post today, Instacart CEO Apoorva Mehta said all shoppers will now have a guaranteed higher base compensation, paid by Instacart. Depending on the region, Instacart says it will pay shoppers between $7 to $10 at a minimum for full-service orders (shopping, picking and delivering) and $5 at a minimum for delivery-only tasks. The company will also stop including tips in its base pay for shoppers.”

One of the cardinal rules of crisis communication is “Don’t Drag Your Partners Into Your Problem.” It appears that is a rule that representatives of Pittsburgh Steelers wide receiver Antonio Brown haven’t quite figured out yet.

The Hollywood (Fla.) Police Department confirmed to ESPN that Brown is the subject of an investigation relating to a domestic dispute that allegedly occurred last month. When Brown’s attorney was asked about the investigation, he responded, “We have no comment on the situation. We are focusing our attention on a new shoe (Antonio) just released with Nike.”

I put the over/under on Nike dropping Brown as a representative at two days.

Issues management firm SE2 has crunched the numbers, and determined that:

Interestingly, the Colorado Sun has already jumped to the #11 spot in terms of unique monthly visitors, ahead of more-established media outlets such as 5280, Denverite, and the Denver Business Journal.