GBSM has promoted Andrea Cunningham and Miles Graham to the position of Senior Associate. Cunningham joined the firm in 2011 and has worked with clients such as RTD, the City and County of Denver, Google, Colorado Children’s Campaign and Big Brothers Big Sisters of Colorado. Graham joined GBSM in 2006 and works with clients including Christo and Jeanne-Claude’s Over the River, Delta Dental of Colorado, the Delaware Division of Public Health, Chipotle Cultivate Foundation, Metro Wastewater Reclamation District and the American Cancer Society’s Cancer Action Network.
The Weather Channel’s Jim Cantore plays a little offense with a (hopefully) drunk college student.
(Hat tip: Jeni Anderson)
Turner PR has been named public relations agency of record by JayBird, a premium sports brand known for its innovations in the wireless premium headphone category. Turner PR will lead all public relations efforts and work to drive sales and consumer engagement surrounding current and new product categories. The agency also is supporting JayBird’s recent entry into wearable tech following the debut of its Reign wireless activity tracker at the International Consumer Electronics Show this month.
Four Seasons Hotel Denver named Jim Guttau as its Director of Public Relations. Guttau, who previously was Director of Public Relations for Four Seasons Resort Vail, replaces Dana Berry, who was recently appointed Director of Public Relations at the new Four Seasons Resort Orlando at Walt Disney World.
I wish NBC News’ Andrea Mitchell had resigned on the spot rather than make this one of the defining moments of her career:
Tightening budgets are causing Colorado marketing and communications executives to lean more heavily on social media and content marketing , according to a new poll by The Thread Summit and the Business Marketing Association of Colorado (BMA Colorado).
Among the findings:
- Most senior-level marketers believe social and digital channels are delivering the biggest bang for their marketing buck, followed by public relations activities, sponsorships and advertising.
- The top three external marketing/communication challenges in 2013 were competition, technology and innovation.
- LinkedIn is the social media platform used most often to engage with customers, followed by Facebook and Twitter.
- About half of the respondents indicated “big data/analytics” is of medium importance to them.
- The favorite marketing buzzwords of 2013 include “content marketing,” “integration” and “engagement.”
- The least favorite buzzwords from 2013 include “big data,” “social media” and “content marketing.”
Results of the poll are being used to guide themes, speakers and panels at The Thread Summit in Denver, Feb. 19-20, 2014.
From the announcement today:
Fahlgren Mortine, one of the nation’s largest independent marketing and communications agencies, and Turner PR, a boutique public relations and digital communications firm, announced today that Fahlgren Mortine acquired Turner PR as a wholly owned subsidiary, effective January 1, 2014. Under the agreement, Turner PR will operate as an independent boutique agency, preserving its brand, leadership, employees, New York and Denver offices, and global client portfolio. Financial terms of the deal will not be disclosed.
Corey Jones, previously a host and producer for Colorado Public Radio’s OpenAir, is transitioning to the role of reporter for CPR’s new arts bureau and online arts hub. Jones will cover a wide range of topics including museum exhibits, the theater, concerts and new-music collaborations. He joins Arts Editor Chloe Veltman and fellow arts reporter Ange-Aimee Woods, officially completing the bureau that is funded by a three-year, $900,000 grant from the Bonfils-Stanton Foundation.
The Thread Summit — hosted in Denver on February 19-20, 2014 — is a unique gathering designed for marketing and communications leaders based in the Rocky Mountain region. This day-and-a-half Summit, features seven distinct, but related modules led by some of our profession’s most respected leaders.
The summit is designed to share ideas, exchange knowledge and build relationships – without having to fly to New York or San Francisco. The agenda is designed to address topics of interest to organizations that are large, medium or small and concepts that are applicable across industry sectors.