2007 turned out to be a decent year for the mega-agencies. IPG, the parent company of MWW and Weber Shandwick, reported a 6 percent increase in revenue in 2007, while WPP posted a 14 percent increase. Hopefully your agency saw similar increases in 2007, because 2008 could be an ugly year for us all if the economy doesn’t show some signs of life.
Amid all the talk of upstarts Denver Magazine and Denver Life, and the now-defunct Shine, 5280 is trying to remind Denverites who the 800-pound gorilla is by announcing its biggest press run ever. The mag will print 100,000 copies of its March issue (“Best Restaurants”) in anticipation of heavy newsstand sales.
PRimaDonna PR has landed several new clients, including Brand Juice, Grand Teton Lodge Company, Brazilets and Trio Interior Design. Public relations at Brand Juice, Brazilets and Trio previously was handled in-house, while Grand Teton formerly was represented by LeGrand Hart before dropping them and switching to PRimaDonna.
Let’s all shed some crocodile tears for Anti-Gym owner and notorious chubby-taunter (“No Chubbies”) Michael Karolchyk, whose gym in Cherry Creek North has shut down. His barrage of offensive and annoying television commercials weren’t enough to save his troubled enterprise. Now if he had only sunk some of that money into public relations instead of advertising …
Our apologies for making fun of Hub Cap Annie’s desire to transition into public relations — it turns out she’s much more qualified than we gave her credit for.
Miami/Boulder-based Crispin Porter + Bogusky has won the $300 million Microsoft advertising account, beating out Minneapolis-based Fallon.