Bravo TV network star Julia Allison has selected Key Link PR’s Kirsten Texler as her new representative. Allison has made hundreds of television appearances on NBC, CBS, ABC, Fox, CNN, MSNBC, VH1 and MTV, and is a journalist/columnist whose writing has appeared in a number of national publications, including ELLE, Newsweek, The Chicago Tribune, and Cosmopolitan.
Month: March 2013
Red Jeweled Media named AOR for Outlets at Castle Rock
Red Jeweled Media has been named the PR agency of record for Outlets at Castle Rock, the largest open-air outlet center in Colorado. RJM will be responsible for helping grow awareness of the mall’s exciting events and new store openings, as well as helping drive traffic to the tourist destination through strategic and creative PR and social media campaigns.
Metzger Adds Six Clients
Metzger Associates announced it has added six clients: National Association of Corporate Directors, Colorado Chapter, Kapta, First Funder, Optimum Wellness Magazine, TeamSnap, and Dirty Girl Mud Run.
These clients have contracted Metzger for a variety of services, including public relations, social media management, website development and other marketing programs.
Great Moments in Advertising
Nike’s “Winning Takes Care of Everything” ad campaign for Tiger Woods has spawned some copycat ads that provide a little perspective:
Denver PR Jobs
Among those hiring this week are Bonfils Blood Center, CenturyLink, Colorado Association of School Executives, Colorado Christian University, Colorado Department of Public Health and Environment, Colorado PERA, Colorado Public Radio/KCFR, Communications Strategy Group, Denver Hispanic Chamber of Commerce, Denver Hospice, EMSC, Fidelity, Janus, Jeppesen (internship), Professional Ski Instructors of America & American Association of Snowboard Instructors, Teach For America, The Colorado Nonprofit Association, University of Colorado Boulder, Wheatridge 2020, WhiteWave Foods, Discover Goodwill of Southern & Western Colorado (Colorado Springs), and the Colorado Springs Downtown Partnership.
Great Moments in Advertising
Ford is playing defense this week after this spec ad featuring a caricature of former Italian Prime Minister Silvio Berlusconi at the wheel of a Ford Figo with three women bound and gagged in the car’s cargo bay appeared in India. The tagline: “Leave your worries behind with Figo’s extra-large boot.”
UPDATE: PR Daily has more of the back-story on the ad that was neither commissioned nor approved by Ford.
Crocs Extends its CrocStyle Blogger Program
Crocs today announced the second year of its innovative brand’s style blogger program. Five style and fashion bloggers are taking part in the 2013 CrocStyle Insider program to help preview and showcase new Crocs styles.
Each CrocStyle Insider (Pauline Karwowski, Audrey McClelland, Jenn Rager, Maegan Tintari and Lilliana Vazquez) helps share new, fashionable Crocs products with shoppers looking for online style inspiration through monthly reviews on their blogs. They also host interactive online events and style parties throughout the year to further connect with readers.
Call for Entries: PRSA Colorado Gold Pick Special Awards
PRSA Colorado is accepting nominations for its special awards presented at the annual Gold Pick Awards ceremony. To view category descriptions and nominate someone for an award, download the Special Awards Call for Entries form. The deadline for entries is 4 p.m. on March 29.
Special Award categories include:
- Swede Johnson Lifetime Achievement
- Joe Fuentes Rookie of the Year
- Chapter Service
- PR Person of the Year
- Business Person of the Year
- Mentor of the Year
- PR Team of the Year
5280 Promotes Spreeuw, Van Dyke
5280 Publishing has promoted Remy Spreeuw to publisher and Geoff Van Dyke to the newly created positon of editorial director.
As publisher, Spreeuw will be responsible for sales, marketing, production, and operations for all of the company’s titles. And as editorial director, Van Dyke will oversee 5280 Publishing’s four titles: 5280 magazine, 5280 Health, 5280 Traveler, and 5280 Home.
GroundFloor Adds Non-profit Client to Roster
GroundFloor Media has added the Alliance for Early Success as a client. The agency’s digital team will provide strategic counsel, design, digital and website development services to the Alliance to create an updated website highlighting the organization’s research, policy and advocacy services, as well as to serve as an active forum for the Alliance’s grantees and grantors. GFM will also design a logo based on the organization’s new name, tagline and messaging.
#5 Should Be That Some Men Currently in PR Are Morons
Arik Hanson offers four reasons there aren’t more men in public relations:
1. Men think there is more money in other professions – “Unlike many women (sorry, blanket statement), men are driven by money and power.”
2. PR is not a “manly” profession – “Guys see how PR is portrayed in the media. They watch movies that show women working in PR.”
3. Men don’t understand PR – “Accounting, law, engineering, and financial services are industries that, on the surface, are easier to understand. Therefore, more men seek them out.”
4. There’s a generational issue at play – “Sons grow up watching their fathers. Many fathers work in industries like finance, engineering, construction and the like.”
Boulder’s EVOL Foods Selects Ogilvy PR
EVOL Foods, a Boulder-based maker of made-from-scratch natural and organic frozen meals and snacks, has selected Ogilvy PR as its agency partner to implement a strategic mix of consumer brand marketing initiatives including media relations, event activations and social media programming. The account will be managed out of Ogilvy’s Denver office with support from the Los Angeles team.
Orapin Marketing + PR Adds Michelle Ellis as Vice President
Orapin Marketing + Public Relations has added Michelle Ellis as vice president. Ellis brings more than 12 years of experience in strategic public relations and marketing communications to the firm, as well as several years of experience in broadcast journalism. In her new role, she is responsible for agency growth and the overall strategy and day-to-day management and execution of client accounts.
Denver PR Jobs
Among those hiring this week are Barnhart, Arapahoe County Government, Beaudin Ganze Consulting Engineers, Big Brother and Big Sisters of Colorado, Boulder B-cycle, CenturyLink, Colorado Public Radio, Graebel, KYGO, Level 3, New West Physicians, Rocky Mountain College of Art + Design, Teach for America, The National Multiple Sclerosis Society, TriZetto Corporation, GroundFloor Media, Western Dairy Association, Hach Company (Loveland), Malen Yantis Public Relations (Vail Valley), Memorial Hospital (Colorado Springs), Sky-Hi News (Granby), and The Grand Junction Daily Sentinel.
Pope Francis I
DPC to Honor Mike Lupica with 2013 Runyon Award
The Denver Press Club is honoring sports journalist Mike Lupica with the 19th Annual Damon Runyon Award on Friday, April 12. Lupica will be glad to know that the previous four Runyon Award winners are still alive, breaking what appeared to be a frightening curse of some of the winners.
Great Moments in Journalism
Hat tip: Elizabeth Robinson
Cathie Beck PR Adds Publicist/Writer
Cathie Beck Public Relations has added Gloria Lesher as a publicist/writer. Lesher brings more than seven years of public relations experience to the firm, as well as medical writing experience and a 16-year background as a technical writer. In her role, Lesher is responsible for the composition of press materials, the management of other employees, and public relations strategy, content creation and execution for all client accounts.
BMA Colorado Accepting Nominations for Business Marketer of the Year
BMA Colorado is accepting nominations for its 2013 Business Marketer of the Year. The accolade is awarded annually to a business marketing practitioner within Colorado who has demonstrated professionalism and excellence within the field of business-to-business marketing. The deadline for nominations is Friday, March 22.
Turner PR Adds Five Clients
Turner PR has added five new clients: UK-based boutique hostel concept Generator Hostels, heritage equestrian footwear and apparel brand Ariat International, action sport hard goods purveyor Bern Unlimited, military-inspired watch manufacturer Ballast Time Instruments, and Italian heritage sportswear brand Kappa-USA.
GroundFloor Adds Consumer, Financial Services Clients
GroundFloor Media has added New Direction IRA as a financial services client. GFM will manage media relations and thought leadership programs to increase awareness of the company’s investment education and record-keeping services for self-directed individual retirement accounts (IRA).
GFM also has been named agency of record by 34 Degrees, makers of all-natural, wafer-thin crackers. The firm will provide strategic planning services, as well as online content development and optimization.
Jumel PR Adds Mandil as Client
Jumel Public Relations has been selected by Mandil Inc. to implement a public relations campaign to promote its color business. Mandil blends architecture, color, strategic branding and interior design for clients including home builders, marketers and architects. Jumel will focus on highlighting Mandil’s color expertise through media relations, community/industry outreach and by establishing an authentic presence for the company on LinkedIn, Facebook and Pinterest.
Brand Iron Adds Director of Biz Dev
Brand Iron has added Brendan Falvey as director of business development. Falvey has more than 10 years of business development, brand marketing and strategic partnership experience. Prior to Brand Iron, he spent five seasons with the Colorado Rockies as the director of new partner development, where he was responsible for new client acquisition, retention and service.
Fitzgerald Petersen Adds Four Clients
Fitzgerald Petersen Communications has added four new clients: Cirque du Soleil/Amaluna, 2013 Biennial of the America, Ruckus Sports and Community Financial Credit Union.
GFM Promotes Robinson to President
Congratulations to GroundFloor Media’s Ramonna Robinson, who has been promoted to president of the firm. Laura Love is transitioning to the position of Chief Cultural Officer, where she will continue to manage the strategic direction of the agency.
According to Laura, “My focus will remain on our people, our clients, and our involvement with the community. In that spirit, I am also going to be leading the development of our new endeavor, the establishment of a foundation focused on children and family services. This new grant-making entity will serve as a formalized extension of the community service activities that GFM has been committed to the past 12 years.”