SE2 has added Allison Nipert as an associate. Nipert previously worked as special projects coordinator for Denver Bike Sharing, the non-profit owner and operator of Denver B-cycle, where she handled duties as varied as communications, social media, sponsorship relations, and grant writing for the non-profit. The addition brings SE2 to a total of 12 full-time employees.
Month: November 2013
CU Boulder Division of Continuing Education Selects Vermilion
Vermilion has teamed with the CU Boulder Division of Continuing Education to create the “Take Another Look” campaign. The campaign “positions the course offerings as both exciting and relevant through bold, unexpected illustrations and copy” and uses multiple touch points, including web, bus boards, online and print ads, and digital signage.
Family Tree Selects Blake, Piper Vitale for Rebrand Work
Family Tree has selected Blake Communications and Piper Vitale Graphic Design for strategic communication planning and logo design as part of a broader rebranding effort. Family Tree is a Denver-based nonprofit providing innovative, life-changing services designed to end child neglect and abuse, domestic violence and homelessness.
Kyle Clark’s Snow ‘Rant’ Goes National
Bravo to 9News anchor Kyle Clark, whose demand for better snow pictures has made it all the way to CNN.
Great Moments in Journalism
DStreet Wins MarCom Award for its Cabela’s Work
Vermilion, Whole Foods Launch ‘Good Food Matters’ Campaign
Vermilion and Whole Foods have teamed up to introduce “Good Food Matters,” a comprehensive in-store program to engage shoppers in the incredible story and values behind their food.
Denver Metro Association of Realtors RFP
The Denver Metro Association of Realtors has issued an RFP for public relations services. The deadline for response is December 5, 2013.
Media Zone Supporting ‘Santa’s Elves’ Campaign
Deborah Sherman of Media Zone Consulting is representing the “Santa’s Elves: Kids Giving to Kids” campaign, which collects and distributes gifts for some of Colorado’s poorest children. Visit the website if you are interested in supporting the organization.
Boom Adds Two Clients
Boom Broadcast and Media Relations will again assist the March of Dimes Foundation with the announcement of its annual March of Dimes 2013 Premature Birth Report Card. Boom also has added the Joyful Heart Foundation as a pro-bono client to help it launch the NO MORE PSA campaign – a ground-breaking celebrity-driven PSA campaign featuring more than 40 celebrities and public figures saying NO MORE to domestic violence and sexual assault.
Denver PR Jobs
Among those hiring this week are Amelie Company, Catapult PR-IR, Pivot Communication, Boulder County CareConnect, Colorado School of Mines Foundation, Denver Center for the Performing Arts, Frontier Airlines, Janus, Jeppesen, Johnson & Wales University, Pinnacol Assurance, Regis University, Rocky Mountain Public Broadcasting Network, Rocky Mountain Repertory Theatre, St. Mary Parish and School, The Cable Center, Weld County Government, Xcel Energy, GBSM (intern), Denver Business Journal (intern), Colorado State University (Fort Collins), The (Fort Collins) Coloradoan, Focus on the Family (Colorado Springs), Rocky Mountain Health Care Services (Colorado Springs) and Clovis Media (New Mexico).
Who had it first?
Ben Kunz of Mediassociates took great offense in a Digiday column at having his website plagiarized. In that spirit, I took a look at some Denver area websites, and I quickly found one – Linhart PR – that appears to be the victim of some online theft.
If you need a website, I bet Jennifer Wezensky at JW Public Relations can cobble one together for you pretty quickly.
Linhart Public Relations vs. Indiana’s JW Public Relations
Both firms use: “We realize there aren’t always silver-bullet solutions to client challenges. That’s why we always bring together a mix of services and formulate a customized approach for each client.”
Kismet Promotions vs. Indiana’s JW Public Relations
Both firms use: “In this crowded marketplace, communicating the right message about your business or organization is crucial to building and maintaining a strong brand. It is imperative that you establish meaningful relationships with any audience that impacts your image and business customers, prospective customers, the media, employees, the community and others.”
Sherman Communications & Marketing vs. Indiana’s JW Public Relations
Both firms use: “Positive media coverage lends your business invaluable third-party credibility. Public relations can be one of the most cost-effective means of gaining positive exposure and building your brand.”
SSPR vs. Indiana’s JW Public Relations
Both firms use: “We provide every client with a focused plan to reach the right media and the right target audience. PR is not a one-size-fits-all proposition.”
Evan Carmichael vs. Indiana’s JW Public Relations
Both firms use: “Social media over the Internet has rapidly claimed its place as an essential piece of a public relations campaign. It is the new form of spreading the news by word of mouth. Call it word of web.”
Google News Submit vs. Indiana’s JW Public Relations
Both sites use: “A press release is one of the easiest and most cost-effective ways of getting your message out when you have something to announce regarding your business. But to be effective, a press release must focus on the most newsworthy, interesting and unique element to emphasize the news angle.”
CPR Adds Digital Editor, Arts Reporter
Colorado Public Radio has added Digital Editor Jay Keller and Arts Reporter Ange-Aimée Woods.
Keller, who managed the digital assets of some of the country’s top newsrooms including U.S. News & World Report and The Washington Post, will lead the newsroom’s digital expansion, helping CPR launch a more robust online presence and build a four-person digital news team. And Woods will cover all aspects of the Colorado arts and cultural community.She has worked in public radio for almost a decade as both an arts and social media reporter.
Two Companies Name Capital City AOR
Capital City Public Relations has been name agency of record for two companies: Anthony’s Pizza and Pairings – Modern Introductions.
Great Moments in Journalism
An oldie but a goodie.
Stay Classy, NFL
Could someone let Roger Goodell and the Tampa Bay Buccaneers know that there are a lot of women being honored this Veterans Day who did not wear this version of the uniform?
Clark Rebrands as Wolfpack Communications
Jay Clark has rebranded his agency as Wolfpack Communications. Formerly Lonewolf Communications, the agency’s clients roster includes the Denver Cutthroats, Douglas County Water Resource Authority, Metropolitan State University of Denver and Steele Street Bank & Trust.
PRSA Colorado Annual Chapter Retreat
Join industry leaders and public relations professionals from across the state as we strip down and get back to the basics for Naked PR: Authentic, Transparent, Effective – 2013 PRSA Colorado Chapter Retreat.
Wednesday, Nov. 20, 2013
9 a.m. – 3:30 p.m.
Four Seasons Hotel Denver
1111 14th St. Denver, CO 80202
Frusciano Leaves BusinessWire for Start-up GutCheck
A shout-out to Dylan Frusciano, who this week left BusinessWire after 12 years to join the start-up world with GutCheck (a really innovative research company – check them out).
Journalism Is … A For-Profit Venture, Afterall
Rolling Stone reminded us this summer that there is nothing like a provocative cover to elevate the visibility of a flagging publication. The Columbia Journalism Review apparently noticed, and it is enjoying some buzz for putting the F word on its most-recent cover.
Goldberg Leaving the Denver Business Journal
Congratulations to Bruce Goldberg, who is leaving the Denver Business Journal to be the first franchisee of Louisville-based One Business Connection. 1BC operates networking, leads and referral groups in Denver and along the Front Range, which are an alternative marketing chamber of commerce made up of local and national businesses, entrepreneurs and sales professionals sharing referrals, ideas and business expertise.
A farewell event for Bruce will take place from 5:30-7:30 p.m. this Friday, Nov. 8, at the Denver Press Club.
Great Moments in Photojournalism
The last year has been a bloodbath for photojournalists as newspapers across the country continue their cost-cutting measures. But, really, who needs professional photographers when Renaissance men like Chuck Fieldman can snap a photo while also reporting a story?
And can someone please convince the National Press Photographers Association to create an anti-Pulitzer award that recognizes photos taken by reporters like this one?
Castle Pines PR Fight Continues
Castle Pines council member James Einolf figures he earns “about $1.23 an hour making guitars” at his day job, so you can imagine his response to Aguilar Public Relations’ contract that pays the firm $81 an hour.
“I’m sorry, but we’re now paying more for public relations than we’re paying for (our) attorney. … Einolf said in an interview later that he thinks spending the money for a public relations firm ‘is a terrible waste of money.’ Einolf said, ‘These days’ you just need email and good website to communicate.”
Because who knows more about marketing and public relations more than a guy making what the minimum wage was in 1963?
Denver Public Relations Blog 