Armada Medical Marketing has been hired by Precision Spine, a multidisciplinary treatment center that addresses spinal conditions through a variety of treatment options. Armada’s efforts will include developing the center’s brand identity, improving the design and functionality of its website and expanding upon existing marketing materials.
Hat tip: @hblodget
Among those hiring this week are Clear Channel Media + Entertainment, Denver Water Department, Great West Life, Highlands Ranch Metro Coordinator, KMGH-TV, and Unbridled Solutions.
The NCAA has selected GroundFloor Media to market awareness of the fan events taking place in Denver in conjunction with the 2012 NCAA Women’s Final Four. GroundFloor Media will help bring attention to “Tourney Town refreshed by Coca-Cola Zero”, the “host city” and epicenter for all Women’s Final Four fan and community activities at the Colorado Convention Center through grassroots outreach, event promotions, advertising, sponsorships and social media initiatives.
Amélie Company Advertising and PR has been named agency of record by Denver Regional Council of Governments (DRCOG). DRCOG selected Amélie after a competitive review of proposals from local advertising and PR agencies to spearhead a wide range of marketing and public relations programs. These initiatives will engage regional commuters in DRCOG’s RideArrangers program, which includes Carpool, Vanpool, Schoolpool, Telework, Guaranteed Ride Home and Bike to Work Day.
Congratulations to the team at Philosophy Communication, which recently picked up two “Denver Fifty” awards for their work with Scotch Tasting and Lovely Confections.
- Kinkennon Communications has added the Armed Services YMCA as a client.
- The Stasko Agency has been named agency of record for Paxia Authentic Mexican Cuisine in Denver’s Sunnyside neighborhood. Stasko also was selected to provide event development and marketing strategy for Trillium, a Scandinavian concept owned by Chef/Owner Ryan Leinonen (formerly of the Kitchen, Root Down and Colt and Gray).
- Armada Medical Marketing has added Booth Radiology to its client roster. Booth Radiology has four outpatient imaging centers serving South New Jersey.
Among those hiring this week are the American Indian College Fund, ARCHOS, City of Aurora, Children’s Hospital Colorado, State of Colorado, Comex Group, Douglas County Clerk and Recorder’s Office, Mile High Newspapers, StoneRiver, Turner Public Relations (internship), University of Denver, WPX Energy (Parachute, Colo.) and The Buffalo (Wyo.) Bulletin.
As you might expect, the kids nails Disney and McDonald’s. But she also gets Apple and Starbucks.
A day after 9News anchor Kyle Dyer was attacked on-camera by a dog, Michael Roberts at Westword contemplates the journalistic integrity of 9News’s decision not to allow anyone – even its own NBC Today Show – to air the clip because it “has been traumatizing for staff members.” Roberts rightly questions whether 9News applies that same standard to individuals not affiliated with the station:
“… Many items shown by TV stations on news broadcasts are traumatizing for the friends and family of the people involved. Think of the late January hit-and-run for which Taylor Jo Mathis was arrested. In that case, 9News and many other outlets in town ran surveillance footage of the car striking two people, with one sent airborne by the impact.”
9News so far has resisted sharing video or photos of the in-studio dog attack on morning anchor Kyle Dyer, but a viewer captured the incident, and has posted it online:
Denver Post publisher MediaNews Group is laying off 17 employees as part of an outsourcing strategy, according to the Denver Business Journal. The employees are part of MediaNews’ Prairie Mountain Publishing Co. division that publishes the Boulder Daily Camera and Longmont Times-Call. The 17 positions are mostly advertising design and production positions that apparently will be moved off-shore to India and the Philippines.
PRSA Colorado’s annual Media Roundtable luncheon is next week, and it is a chance to connect with Denver media such as:
- Julie Dugdale, senior editor, 5280
- Amber Johnson, editor, The Denver Post’s Mile High Mamas
- Kelley Griffin, executive producer, Colorado Public Radio
- Kathy Walker, news director, KOA-850 AM
- Rory Schmalzried, executive producer of news logistics, 7News
- Dennis Huspeni, staff writer, Denver Business Journal
- Doug Hoffacker, assignment editor, CBS4News
- Greg Griffin, business reporter, The Denver Post
- Suzanne Brown, features editor, The Denver Post
- Curtis Hubbard, editorial page editor, The Denver Post
- Misty Montano, digital content manager, 9News
- Erika Napoletano, writer, Entreprenuer magazine & The Bitch Slap
Registration and Networking | 11:30 a.m.
Luncheon | Noon – 1:30 p.m.
NEW LOCATION: The Four Seasons Hotel | 1111 14th Street | Denver, CO 80202
Print circulation at The Denver Post continues to fall, and web traffic continues to increase, according to the Denver Business Journal. The specifics:
- Average weekday print circulation at the Post is down nearly 7 percent from the same period the prior year
- Saturday print circulation is down more than 10 percent from the prior year
- Sunday print circulation is down more than 5 percent from the prior year
- Web traffic is up 9 percent from the prior year
Among those hiring this week are the American Alpine Club, Jefferson County Open Space (part-time), Namaste Solar, National Cattlemen’s Beef Association, Noodles & Co., Rocky Mountain PBS, The Colorado Department of Education, Western Resource Advocates, The Ritz-Carlton (Vail) and Dowling Public Relations (Fort Collins).
Orapin Marketing + Public Relations has added the Rocky Mountain ADA Center to its client roster and will manage the organization’s public relations activities. The ADA Center, based in Colorado Springs, provides information, guidance and training to individuals and organizations with rights and responsibilities under the Americans with Disabilities Act and serves a six state region including Colorado, Montana, North Dakota, South Dakota, Utah and Wyoming.
Linhart PR added Krista Flock to its Digital practice as digital media manager. Flock previously was with ServiceMagic.com, where she served as social media communications manager responsible for developing consumer and business-to-business strategies for the company’s online and social media channels.
March of Dimes has appointed Kathryn Marshall, formerly co-owner and COO of 104 West Partners, as its new state director for Colorado.
“Kruzic Communications has had the good fortune to establish a highly successful and widely respected boutique PR firm that has consistently delivered solid, proven results for our clients,” said Cathy Kruzic. “Now it’s time to ‘triple-up’ our capabilities and expand our influencer relations services through our new partnership with Communications Strategy Group and McCullough Marketing.”
USA Wrestling has selected Denver-based Adrenalin to assist in developing a new series of electronic marketing materials that the organization will use to promote the sport across the country. USA Wrestling is the National Governing Body for wrestling and the sport’s representative to the U.S. Olympic Committee.
Ryan Whaley has launched Green Door Mediaworks, a full-service communications firm offering media relations, social media and video production. Whaley previously was with Turner PR and Keystone Resort/Vail Resorts. Green Door Mediaworks currently is working with SmoothJazz.com, SmoothLounge.com, MTN Town Magazine and Rocky Mountain Bride Magazine.
I’m not sure which one of us has a more appropriate last name for being in the public relations business, but, regardless, congratulations to CBS4 reporter Mike Hooker. He has been named executive director of Public Affairs and Communications at Colorado State University. Hooker, who beat out about 100 other applicants, has spent the past 17 years at CBS4 as its Northern Colorado bureau reporter.