After Embarrassing Photos and Videos of Long Lift Lines, Vail Takes Another Approach

If social media posts about long lift lines are giving you a public relations headache, you have a couple of options. You can try to improve how long it takes to get people up the mountain, or you can try to limit photos and videos of the long lift lines. Vail’s strategy appears to focus on both.

Photo by John LaConte/Vail Daily

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