Boulder’s MAPRagency has unveiled an extensive rebrand that includes a new name — Comprise. The firm made the change to better communicate the firm’s full range of service offerings that include public relations, digital marketing and creative services.
“When people thought about our old brand, PR was often the only service that came to mind and our other areas of expertise got lost entirely. Plus, the ideals tied to our old name no longer matched our company’s personality,” said Jennifer Stevens, Comprise’s vice president of digital and creative services. “From a new name to alignment with our brand’s identity and evolved product and service offerings, there are many reasons to undergo the challenging but rewarding process of rebranding an organization. In our case, the new name and look describe our evolution within the shifting media landscape for the last three-plus decades.”