King Soopers and Martin Luther King, Jr. Day Marade organizers found themselves in a bit of an awkward standoff yesterday. The grocery store chain, which is in the midst of an ongoing union strike, was the corporate sponsor of the parade honoring a man who was solidly pro-union. Something had to give, and the result was a race to claim the moral high ground.
Marade organizers struck first by formally removing King Soopers as a sponsor, although it was done at the last minute which meant it was largely symbolic. Organizers also tried to return the sponsorship money to King Soopers, but grocery store representatives were having none of it. They refused to accept the money, saying that Marade organizers should keep it despite cancelling the sponsorship “because love should always be bigger than hate.”
How far will this very public spat go? Unfortunately, we’ll never know because the Marade has already come and gone.
Denver Public Relations Blog 
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