By Paul Raab
Senior Vice President & Partner
Linhart Public Relations
PR firms and practitioners that insist on delivering the set of services historically referred to as “PR” will die. PR firms that deliver value as defined and continually re-defined by the client will thrive.
It’s interesting to see the massive expansion of PR into both social media, and company reputation management on line. Bright out look for progressive PR people. We do more and more online review work, and it’s really PR, not internet marketing