By Ef Rodriguez
Emerging Media Account Executive
Turner Public Relations
The AP Stylebook will send someone to break my wrists as a means of ending my indefatigable campaign to rid the world of the two-word variant of “website.” My friends, “Web site” is simply wrong, and the shadowy AP conspirators know it.
I will kickstart my graffiti career by sneaking into GroundFloor’s offices and scrawling an artful manifesto onto the walls. I will end said manifesto with “###” because I take PR standards pretty seriously.
I will meet you for coffee, where we’ll discover we have loads in common. Same industry, same thoughts on social media, friends in common, equally attractive (i.e., hot like a feverish volcano). But our budding romance will wither away when you discover I’m not a member of PRSA.
In a rare moment of lucidity, we’ll all realize that social media or emerging media or new media or digital media or whatever media will make a fool of some and a pharaoh of others. We’ll realize that learning how to use it (instead of merely trumpeting that you’re an expert without any tangible evidence) will inform, empower and vivify our silly goose of an industry. This rare moment will be fleeting, mind you. Many of us will shudder seconds afterward and go back to business as usual. But not everyone will do so. For those of you who look forward to that 2010 moment, understand that I’m right there with you. Holding your hand and eating some bundt cake.
I still won’t take you seriously. Nor will I take myself seriously. Let’s dance forever.
By Paul Raab
Senior Vice President & Partner
Linhart Public Relations
PR firms and practitioners that insist on delivering the set of services historically referred to as “PR” will die. PR firms that deliver value as defined and continually re-defined by the client will thrive.
By Kate Wilson
Public Relations Manager
- In this continued tough economy, smart companies will double down on ridding themselves of waste and inefficiencies by embracing technology, and taking their ‘direct-to-consumer’ discussion online with the communications department running the show.
- Some level of health reform WILL pass causing changes in way companies look at their benefits; including: how their benefits can improve the productivity and health of their employees, as well as help recruit and retain top talent.
- Mobile applications will be further integrated into business, empowering consumers to choose applications (and companies) that will make their lives easier. Expect health companies to move more aggressively into the mobile information market.
- Social media will change individual’s jobs, work habits, possibly creating new roles or revamping current roles, resulting in more business staff fully committed to their online customer service and reputation management.
- Relationship-building will be integral in securing media coverage and partnership opportunities for our companies and clients. While there are fewer available traditional media outlets and “news holes” to fill, there is a larger, interconnected, online network; and it’s imperative that we bring information that’s of value to our media friends.
- “Website” will finally be ONE word and the Ohio State Buckeyes will win a national championship.