PR Quote of the Week

“The biggest scam going in the world is PR people. I think that any time you think you did something wrong or you want to apologize, don’t try to spin it. Just say, ‘You know what, I really screwed up. I made a mistake.’ ”

– Basketball Hall of Famer Charles Barkley discussing the Tiger Woods situation (Jan. 20, 2010)

Clearly we still have our work cut out defining to the general public what “public relations” is – and isn’t.

GBSM Hiring Senior Associate

GBSM is hiring a senior associate to join the strategic consulting, communications and public affairs firm. GBSM says candidates need “at least six years experience with a proven background in behavioral-focused integrated communications and community-based social marketing.” You can read the entire job description here. If you are interested, send your resume, cover letter and few samples of your work to Raleigh-Durham Decker.