Katie Shapiro, who formerly handled public relations for Denver Magazine before it was acquired by 5280, has officially launched Katie Shapiro Media, a boutique agency that focuses on freelance writing, public relations and events. Clients include SOL (The Store of Lingerie) in Cherry Creek, 303 magazine, Aspen Film, and Reel Social Club.
After feasting on the remains of Denver Magazine, 5280 celebrated by redesigning the magazine and creating a new logo. Art Director Dave McKenna and Deputy Editor Geoff Van Dyke narrate a behind-the-scenes video that shows the decisions involved in the redesign.
Apparently I wasn’t the only one
dumbfounded impressed by Denver Magazine’s ability to thrive during an economic downturn. 5280 announced today it has acquired the assets of the upstart magazine, which will cease publication immediately.
5280 Acquires Key Assets from Luxury Media Group; Denver Magazine to Cease Publication
Denver, Colo., April 19, 2011-5280 Publishing, Inc. today announced that it has acquired key assets from Luxury Media Group, Inc., licensor ofDenver Magazine’s intellectual property. Among the intellectual property transferred to 5280 are the Federal trademark of the name Denver Magazine; several internet domain names, including denvermagazine.com; and Denver Magazine’s Twitter account and Facebook pages. Simultaneously, Denver Magazine announced that it was ceasing publication, effective immediately.
Denver Magazine was first published in February 2008. During its three-and-a-half year run, the magazine scored an exclusive interview with then-candidate Barack Obama and formed numerous strategic partnerships with prominent local organizations.
“Over the years, we’ve seen a lot of rival magazines come and go in Denver,” said Daniel Brogan, 5280 Magazine’s founder, editor, and publisher. “None have lasted as long or made as big of a splash as Denver Magazine. You have to respect the hard work and ambition that Michael Ledwitz and his team brought to the table.”
“As CEO, publisher and editor in chief of Denver Magazine, I was able to really understand what makes this city tick and have enjoyed every moment of it. I look forward to 5280 continuing to publish a great city magazine for the residents and visitors of Denver,” said Denver Magazine founder, Michael Ledwitz.
5280 will not be assuming any of Denver Magazine’s liabilities or obligations. Under the terms of the transaction, neither 5280 nor Denver Magazine will be releasing any additional information regarding this agreement.
Founded in 1993, 5280 is the largest local magazine in Colorado, with a total distribution in excess of 85,000. A finalist for four National Magazine Awards, 5280 was recently named one of the five best city magazines in America by the City and Regional Magazine Association.
Denver Magazine continues to mock my prediction that it would only last six issues, this time by announcing its largest ever press run of 50,000 copies for its January 2011 issue.
Denver Magazine PR director Katie Shapiro has co-founded Reel Social Club, a support organization for the Denver Film Society that targets young professionals in their 20s and 30s. The club “will introduce fresh audiences to the DFS and help foster an appreciation of film culture through exclusive parties, screenings and weekend trips.”
Reel Social Club will celebrate its official launch on Friday, July 16, at Casselman’s Bar & Venue (2620 Walnut Street). Featuring a private performance by Denver rock band Snake Rattle Rattle Snake, members will gain free admission and enjoy a sponsored bar. General admission tickets for non-members are available for $15 at http://www.casselmansdenver.com.
Denver Magazine has named Gretchen Kurtz as its restaurant critic. She will write the magazine’s “First Bite” section, reviewing a different, recently opened dining establishment each month. Kurtz, who attended the Institute of Culinary Education, has previously written for The New York Times, 5280 and the Denver Post.
Denver Magazine has named Nicole Frehsée associate editor. Frehsée formerly was an assistant editor at Rolling Stone, where she interviewed musicians ranging from Yoko Ono and 50 Cent to Kings of Leon and The Jonas Brothers. She also was a frequent television correspondent for Rolling Stone, appearing on CNN, Entertainment Tonight, E! and Fox Business.