2010 Denver PR Predictions – Andy Boian

By Andy Boian
Founder & CEO
Dovetail Solutions

  1. Andrew Hudson and Bruce Goldberg will form a punk/folk rock ensemble that will make it into the final round of NBC’s “America’s Got Talent,” however, they will be tainted by a Milli Vanilli-type scandal when it is discovered that all of their music (and singing) is pre-recorded.
  2. People will rediscover the fact that there is no social media option that is as effective as face-to-face conversations that aren’t limited to 140 characters.
  3. PR firms will find a whole new revenue stream in providing services to medical marijuana dispensaries, especially with coaching these clients on conducting effective media interviews by staying focused for more than two minutes, not eating Doritos during the conversation, and avoiding phrases like “Hey man, it’s like this…”
  4. Due to the “financial derivatives” effect, PR professionals will be held to a new standard where they must be able to clearly explain and understand the products and services of their clients and the tangible value they provide.
  5. Accenture will decide to replace Tiger Woods with Vince, the ShamWow guy, in an effort to bring some credibility back to its brand.
  6. Mayor John Hickenlooper will hold the world record for the “longest wheelie” when he kicks off the Denver Bike Share program in spring and travels the length of the 16th Street Mall (eight times) balancing on one wheel and conducting three conference calls in the process.
  7. Certain agencies will toy with the idea of using raw, honest quotes in press releases instead canned sound bites. This will put grins on the faces of reporters and increase the rate of heartburn among agency owners. It will also last approximately three weeks.
  8. Clients will focus on measuring their efforts in community investment when new research shows that certain data can be quantified in financial terms such as a child’s smile is equivalent to an ROI of approximately $1,760.
  9. The Denver business community will continue to shine in the national spotlight when additional surveys rank it as the #1 city in categories such as “Best Place to Conduct a Meeting Outdoors,” “Best Job Market for People Who Prefer Fleece Jackets Over Navy Blazers,” and “Best City to Blame Hangovers on the Altitude.”
  10. The demand for good writing and solid journalism will gain momentum as the popularity of reality television starts to decline. Adults over the age of 50 will be barred from forwarding emails claiming to expose how Obama is not a U.S. citizen. People will engage in more philosophical debates and crave learning the truth about things rather than believing online blog posts. Hey…it could happen.

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