2009 PR Predictions

By Paul Raab
SVP & Partner,
Linhart PR

raab-paulPublic relations practitioners and organizations whose ability to add value is predicated largely on media relations will become increasingly irrelevant as the traditional media die or evolve.  PR will have an opportunity to become more focused on influence strategies, business results and relationships of organizations to society – or to become the weakest link in the brand- and reputation-building value chain.

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