GBSM’s Steve Silvers (of Scatterbox blog fame) has compiled his Best Posts of 2008.
Westword is not immune from the advertising crunch hitting Denver’s newspapers. The weekly alternative let three staffers go – assistant calendar editor Amber Taufen and staff writers Adam Cayton-Holland and Lisa Rab. Michael Roberts at Westword has the details.
Fox 31 anchors Ron Zappolo and Deborah Takahara have trouble delivering back-to-back stories that involve a naked intruder named Michael Dick and a new CIA policy that rewards cooperative Afghani warlords with Viagra. (Hat tip to Michael Roberts at Westword and David Harsanyi at the Denver Post.)
The Colorado Collaborative Law Professionals Association has selected Longmont-based SHiFT as its agency of record.
9News and 7News have reached an agreement to share a news helicopter and on-board cameraman, a move that will help the stations control costs.
By Chris Arnold
I predict that long-time Denver anchorman Ernie Bjorkman will take a buyout, paving the way for younger, less costly talent, and one of the city’s storied dailies will face extinction as ad revenues dwindle. That already happened? OK, look for a continuation of these story lines as traditional media continue to feel the squeeze and non-traditional gains in popularity and relevance, prompting the need for PR people to realize they are first and foremost communications counselors and content providers. Let’s act accordingly.
By GG Johnston
President & COO, JohnstonWells
The moment of great equalization
More firms will be looking to their younger staffers to help lead the way. This signals a break with the historic leadership trend among firms. Their ease and comfort with technology will enable young professionals to contribute to the growth (and in some cases “survival”) of their companies. While the relationships cultivated between long-time PR pros and their media contacts are still of great value, there will be a greater importance placed on authentic online communication – something that young professionals tend to exhibit naturally.
This is unprecedented and some long-time professionals may bristle at the implication that they have anything to learn from new grads and twenty-somethings. The more open-minded will learn all they can, while the closed-minded will contribute less and less.
Bottom line is the bottom line
Public relations professionals have been challenged through the ages to prove the worth of their work. Most of us left behind quantifying the value of what we deliver in ad equivalencies a while ago. That’s a good thing since ad budgets are shrinking as consumers DVR, surf and cherry pick their information from the places they like best—rather than the places they used to be held captive. The new metrics of relationships will find a place on the balance sheet but only after the balance sheet is part of the PR pros everyday vernacular. There’s too much at stake in a tough economy for businesses not to demand financial prowess from their public relations counsel.
No faking allowed. Authenticity rules.
The debate will rage on about whether or not PR firms can participate in online conversations on behalf of their clients. Would we call and pretend to actually be our clients in one-on-one conversations on the phone? No, certainly not. So, why would we pretend to actually be our clients on blogs, micro-blogs and forums? The answer is, we wouldn’t. The question is, who would? I predict there will be a heightened focus on the particulars of this conversation as some try to find loopholes that create revenue-producing opportunities to “be” a company. Tsk, tsk. We’ve worked so hard to get rid of “spin” and “flack.” Let’s not go there AGAIN!
After seeing how 2008 ended, you might not be in the mood to think too hard about what 2009 will have in store. Fortunately, a couple dozen of Denver’s leading public relations experts have agreed to offer their predictions for what the new year will bring. I will be posting a couple of predictions each day for the next two weeks, so check them out and see who you think has it right. And if you think you have a great prediction, email it to me at email@example.com. Here’s to a great 2009.