The news about the Rocky Mountain News is that there is no news. Mark Harden at the Denver Business Journal reports that Scripps “is maintaining its silence on its plans for the money-losing Denver daily — or if there’s an offer on the table for the newspaper.”
Day: January 27, 2009
Edelman ‘Trust Report’ Shows CEOs Nearing Used Car Salesmen
Edelman is out today with its annual Trust Barometer, and the results aren’t pretty for businesses: Nearly two-thirds of informed publics (62%) trust corporations less than they did a year ago. Among the other results:
- Trust in nearly every type of news outlet and spokesperson is down from last year. Trust in business magazines and stock or industry analyst reports — last year’s leaders — decreased from 57% to 44% and from 56% to 47%, respectively.
- Globally, only 29% trust information about a company from a CEO — down from 36% last year.
- Only 13% trust corporate or product advertising — down from last year’s low of 20%.
- In the U.K, France, and Germany, trust in business was already at a low level of 36% among our tracking audience of 35-64-year-olds — and stayed there this year. The only EU countries where business made a notable gain in trust were the Netherlands and Sweden.
The full Edelman report can be found here.