Crocs named Shelley Forslund public relations manager. Forslund formerly was with LeGrand Hart.
SHiFT named Michelle Crisci Shauf (say that three times fast) account supervisor. Shauf joins SHiFT from Anna’s Angels Foundation for Down Syndrome Research. Her resume also includes IBM, Saatchi & Saatchi, and Ernst & Young.
The Cherry Creek Arts Festival named R. Tony Smith business and communications director. Smith formerly was finance and operations director for the festival.
Celestial Seasonings named Michael A. Bloom vice president of marketing. Bloom joins Celestial from Nestle.