The Denver Egotist has a post about how Chipotle accidentally discovered an ad campaign that has resonated well with the gay community. Never underestimate the power of being edgy … or the fight clients will give you to avoid being edgy.
Ogilvy demonstrated it is taking buzz-marketing seriously by becoming the first PR agency to “formally partner” with word-of-mouth network BzzAgent. The deal will give Ogilvy “special rates and preferred slotting” for the firm’s campaigns.
A new economic development report released yesterday by the Metro Denver Economic Development Corp. indicates that Colorado is falling behind other states in our region due to a lack of investment in higher education, transportation and health care. The risk, according to the report, is that lucrative, high-paying jobs may land in Utah and New Mexico rather than Colorado, limiting future growth in our state. Coverage today of the report is in the Rocky Mountain News and the Denver Post.