Denver PR Blog


COHN Launches Formal Marijuana Practice, Adds Industry Veteran Taylor West
August 15, 2017, 12:47 pm
Filed under: Public Relations

COHN Marketing is getting into the marijuana marketing business in a big way with the launch of a specialty division, COHNNABIS, and the addition of former deputy director of the National Cannabis Industry Association Taylor West. From COHN:

Since Colorado began legal sales of adult-use cannabis in 2014, COHN has supported the brand, digital, marketing, packaging, social media and PR needs of dispensaries, products, venture capital backed start-ups, and allied companies that sell to the industry.

In support of the agency’s dedication to the industry, COHNNABIS has hired Taylor West, former deputy director of the National Cannabis Industry Association, as senior communications director. By adding West’s cannabis industry insight and in-depth strategic communications experience to COHN’s long-established and respected expertise in integrated marketing, COHNNABIS is setting a new standard for companies serious about building a compelling, effective, and authentic brand within the industry.



Chipotle Hires Former Yum! Brands Exec as First CCO
August 14, 2017, 8:45 am
Filed under: Public Relations

Chiptole has hired former Yum! Brands executive Laurie Schalow as its first chief communications officer. Diana Bradley at PR Week reports:

Schalow will work from the company’s Denver headquarters and report to Steve Ells, founder, chairman, and CEO. Her responsibilities include overseeing all facets of the chain’s internal and external communications.

Chipotle PR director Chris Arnold will report to Schalow. He previously reported to CMO Mark Crumpacker.

Schalow has joined Chipotle from Yum! Brands, where she was VP of public affairs. In her most recent position, she was responsible for building the brand reputations of more than 44,000 KFC, Pizza Hut, and Taco Bell restaurants in 140 countries.

The hire follows a string of E.coli, norovirus, rodent outbreak and labor challenges over the past two years for the Denver-based restaurant chain. Burson-Marsteller is Chipotle’s agency of record in the U.S.



Great Moments in Marketing
August 10, 2017, 10:34 am
Filed under: Public Relations

Walmart has apologized for this component of its “Back to School” campaign:

Walmart
(Photo: @thisbemesara)

 



Congratulations to the Denver Press Cl… I Mean, Brown Palace
August 3, 2017, 9:18 am
Filed under: Public Relations

The Denver Press Club celebrated its 150th anniversary last night, so of course The Denver Post recognized the moment today with a front page refer for an article on the Brown Palace’s 125th anniversary.

DP_Brown_Palace



NFL Faces Another Round of CTE Challenges Following Study
July 27, 2017, 10:48 am
Filed under: Public Relations

The smartest player in the NFL – and perhaps in the history of the NFL – “abruptly” retired two days after a medical study found indications of the degenerative brain disease CTE in 99 percent of the deceased NFL players who donated their brains for scientific research. ESPN reports:

Baltimore Ravens offensive lineman John Urschel, the NFL’s mathematics expert, abruptly announced his retirement from football at the age of 26 on Thursday, just before the first full-team practice of training camp. …

Urschel is pursuing his doctorate at the Massachusetts Institute of Technology in the offseason, focusing on spectral graph theory, numerical linear algebra and machine learning. He was expected to compete for the Ravens’ starting center job in training camp.



GFM Foundation Awards $17K in Grants
July 26, 2017, 11:52 am
Filed under: Public Relations

GroundFloor Media’s Get Grounded Foundation distributed a total of more than $17,000 to Child Advocates – CASA of Jefferson & Gilpin Counties, The Bridge Project, The Denver Children’s Advocacy Center and PCs for People. The programs were selected for their efforts to get a new or innovative program off the “ground floor” in the area of child abuse and neglect, youth behavioral health or childhood hunger relief.



Critics Attack Detroit Ad Campaign
July 25, 2017, 10:32 am
Filed under: Advertising, Crisis Communications, Public Relations

Quicken Loans founder and billionaire businessman Dan Gilbert has apologized for an ad encouraging the public to “see Detroit like we do.” The only problem? Detroit is more than 80 percent black, and the ad features zero African-Americans. Gilbert said his company “screwed up badly” and that the campaign has been suspended.

Detroit