Crocs Extends its CrocStyle Blogger Program

Crocs today announced the second year of its innovative brand’s style blogger program. Five style and fashion bloggers are taking part in the 2013 CrocStyle Insider program to help preview and showcase new Crocs styles.

Each CrocStyle Insider (Pauline Karwowski, Audrey McClelland, Jenn Rager, Maegan Tintari and Lilliana Vazquez) helps share new, fashionable Crocs products with shoppers looking for online style inspiration through monthly reviews on their blogs. They also host interactive online events and style parties throughout the year to further connect with readers.

Washington Post Article Slams Crocs’ Future

Ok, so maybe Crocs will make it, maybe it won’t. But who woke up Washington Post reporter Ylan Q. Mui so he (or she, I have no idea) could piss all over the Niwot company this morning? Seriously, Crocs’ stock dropped from roughly $75 to about $0.95 from November 2007 – November 2008, and Mui decides now – seven months later with the stock up about 340 percent since the lows – is the time to write this story? Quite a scoop. Perhaps tomorrow’s follow-up will be that oil is unlikely to sustain a price of $144/barrel. Regardless, Crocs CEO John Duerden used the company blog to respond to Mui’s article.

Crocs Watch: How Long Until Snyder “Resigns”?

Some CEOs are great are starting companies, some are great at running established companies, and some are great at turning companies around. Few, it seems, are great at two or more of those things. On that note, it will be a tough morning for Crocs. The company’s stock dropped nearly 50 percent yesterday in after-hours trading following the company’s disclosure that it expects earnings to be below its previous forecasts. Crocs stock, which traded as high as $74.75 last Halloween, was at $4.96 last night.

Crocs: Our Financial Statements Are as Flexible as Our Shoes

It has been a bad year for Crocs. If you believe the company’s naysayers, the company’s shoes are a fad that has passed and are inherently unsafe. And Crocs’ share price has plummeted from more than $74 to less than $10 over the past eight months. And now the company is having to spend time assuring Wall Street that just because it makes a few mistakes in its quarterly filings, it really isn’t a big deal.

Stephen Baldwin to the Rescue … (Has Anyone Ever Said That Before?)

Crocs’ SolesUnited program, which recycles and distributes old Crocs in impoverished countries, will be featured on this week’s episode of Celebrity Apprentice (Thursday at 8 p.m. on NBC). The celebrities will create an awareness campaign for the company’s charity program. Because when your stock price has fallen 63 percent over the past three months, who better than Stephen Baldwin, Gene Simmons and Marilu Henner to develop the marketing strategy to turn things around.  

Recent PR Moves

  • Crocs named Shelley Forslund public relations manager. Forslund formerly was with LeGrand Hart.
  • SHiFT named Michelle Crisci Shauf (say that three times fast) account supervisor. Shauf joins SHiFT from Anna’s Angels Foundation for Down Syndrome Research. Her resume also includes IBM, Saatchi & Saatchi, and Ernst & Young.
  • The Cherry Creek Arts Festival named R. Tony Smith business and communications director. Smith formerly was finance and operations director for the festival.
  • Celestial Seasonings named Michael A. Bloom vice president of marketing. Bloom joins Celestial from Nestle.