Post: Ernie Bjorkman, 25 Other Staffers Let Go at CW2

The details of the CW2 layoffs are starting to emerge, and Joanne Ostrow at the Denver Post reports that more than 25 staffers are being let go. Anchor Ernie Bjorkman, a fixture of Denver television news for 26 years, is the highest-profile employee to be let go, although he will remain on the air for the next three months.

UPDATE: And, gracious to the end, Fox 31’s Dennis Leonard (yes, the guy who discovered John Mayer, Maroon 5 and Five for Fighting) has wasted no time marginalizing Ernie Bjorkman. Here is Ernie’s CW2 bio prior to the layoff announcement, and here is the new-and-improved version.

A Newspaper Question …

San Francisco State University estimates that 1/3 of employed Americans are in “marketing or marketing-related” jobs. And the Metro Denver Economic Development Council’s calculates that there are 1.46 million employees in the Denver metro area. Combine the two, and it means that metro Denver has nearly 500,000 people who are in marketing or marketing-related positions. A half-million. So why are the Denver Post and Rocky Mountain News so indifferent about covering the business of marketing?

Post Using e-Edition/Free Copies to Inflate Circulation Numbers

Mark Harden at the Denver Business Journal has taken a hard look at the latest ABC audit of the circulations of the local dailies and found that the Denver Post’s numbers aren’t quite as good as it might seem. The Post actually “trails the Rocky by about 6 percent in sales of full-price weekday copies,” but has been inflating its numbers with “sales of its discounted ‘electronic edition’ as well as copies distributed to hotel guests and sales to ‘third parties.’ “

Denver Post Parent Company Sells Papers to Manage Debt

MediaNews CEO Dean “Shut the F&%@ Up, We’re Doing Fine” Singleton disclosed that the media company has sold the Connecticut Post and seven weekly newspapers to Hearst in an effort to “manage its balance sheet.” Singleton dismissed the move as business as usual (“This is not our first rodeo”), and insiders are speculating whether this is the first of several deals that will bring Hearst and MediaNews much closer together. 

The only remaining question is whether Singleton will make Aldo Svaldi write an article tomorrow about what a shrewd move it is.

UPDATE: Aldo Svaldi’s article is here. Interestingly, Singleton says the biggest threat to newspapers isn’t the Internet, but rather an “old-fashioned recession” that is hurting ad revenues.

Pressure Mounts on Post, News. Acquisition Likely?

The Denver Post’s and Rocky Mountain News’ latest earnings report isn’t going to quell rumors that one of them will acquire the other and convert it to an online-only offering soon. The papers saw their Q2 earnings drop 78 percent –- from $6 million to $1.3 million — in Q2 2008 compared to the same period in 2007. A “slumping advertising market” is to blame, according to the Denver Business Journal, which also calculated that the two papers lost money during the quarter.

Denver Post to Partner with Politico to Cover the DNC

The Denver Post will partner with the political Web site Politico to cover the Democratic National Convention. The terms of the agreement allow the Post to “publish at least several pages each day of Politico content in print during the convention weeks. Politico, meanwhile, will be able to sell ad space in the newspapers.” The St. Paul Pioneer Press, which like the Post is owned by MediaNews, has a similar agreement with Politico for the Republican National Convention in the Twin Cities.

Rocky To Go Web-Only Following DNC? Unlikely.

Rocky Mountain News parent company E.W. Scripps Co. officially separated into two companies: a “struggling” one holding its newspaper properties and a “more successful” one for its cable TV and online holdings. The rumor going around town all spring and summer has been that the Rocky will drop the printing presses and transition to a Web-only product following the DNC in August, but we bet that instead it will do what the Denver Post is doing –– slowly eliminating pages until the print product essentially serves only as an advertising vehicle to get people to the Web site.

Bloomberg: Denver Post Publisher May Default

Bloomberg has identified Denver-based MediaNews Group as one of the newspaper companies at risk of going into default due to the continued advertising slump. MediaNews owns the Denver Post and approximately 60 other newspapers. According to the article:

Newspapers are selling today for about six times earnings, said Sammy Papert, chairman of Belden Associates, a newspaper consulting firm in Dallas. This is below the 11.5 times earnings that MediaNews and Hearst Corp. paid in a $1 billion deal for the Mercury News and three other newspapers in 2006.

Since then, Denver-based MediaNews, the second-largest closely held U.S. newspaper company by circulation, had its credit rating slashed four levels by S&P to B-, or six levels above default. Debt rated B is likely to become impaired in adverse business, financial or economic conditions, S&P notes.

Singleton expects the company, with average weekday circulation of 2.6 million in fiscal 2007, to remain in compliance with debt covenants, the chief executive officer said in a June 12 telephone interview.

On June 30, if MediaNews has the debt-to-cash flow ratio of 6.53 times it reported on Dec. 31, 2007, it would be in violation of its loans, according to S&P.

MediaNews to Outsource Customer Service

Denver-based MediaNews Group, owner of the Denver Post and approximately 60 other newspapers nationwide, will outsource customer service calls to the Philippines for three of its California papers. Denver Post customer care services currently are provided by Denver employees of the Denver Newspaper Agency (DNA), the joint venture between MediaNews and Rocky owner Scripps. But if the trial is successful, expect MediaNews to put pressure on the DNA to outsource its customer service.

ABC’s Top 20 U.S. Newspapers by Circulation

Weekday circulations at the top 20 U.S. newspapers:

1. USA Today, 2,284,219, up 0.3 percent
2. The Wall Street Journal, 2,069,463, up 0.4 percent
3. The New York Times, 1,077,256, down 3.9 percent
4. Los Angeles Times, 773,884, down 5.1 percent
5. New York Daily News, 703,137, down 2.1 percent

6. New York Post, 702,488, down 3.1 percent
7. The Washington Post, 673,180, down 3.6 percent
8. Chicago Tribune, 541,663, down 4.4 percent
9. Houston Chronicle, 494,131, down 1.8 percent
10. The Arizona Republic, 413,332, down 4.7 percent

11. Newsday, Long Island, 379,613, down 4.7 percent
12. San Francisco Chronicle, 370,345, down 4.2 percent
13. Dallas Morning News, 368,313, down 10.6 percent
14. The Boston Globe, 350,605, down 8.3 percent
15. The Star-Ledger of Newark, N.J., 345,130, down 7.4 percent

16. The Philadelphia Inquirer, 334,150, down 5.1 percent
17. The Plain Dealer, Cleveland, 330,280, down 4.2 percent
18. The Atlanta Journal-Constitution, 326,907, down 8.5 percent
19. Star Tribune of Minneapolis-St. Paul, 321,984, down 6.7 percent
20. St. Petersburg Times, Florida, 316,007, down 2.1 percent

Source: Audit Bureau of Circulations (reprinted in the Denver Post)

Denver Post Q&A with PRSA/MGA’s Jeff Julin

This morning’s Denver Post has a Q&A with Jeff Julin, president of Denver-based MGA and currently chairman of PRSA. Credit reporter Steve Raabe for asking some tough questions about how the public relations industry is perceived and why PRSA has been accused of staying on the sidelines in the Edleman/Wal-Mart debacle. Unfortunately, in the abbreviated Q&A format, the responses are mostly just sound bites.

Rocky Wins Pulitzer … Sort Of

Colfax and Broadway was abuzz this afternoon as the 2008 Pulitzer Prize winners were announced. While the Denver Post was shut out, the Rocky Mountain News learned that reporter Kevin Vaughan was a finalist for his series titled, “The Crossing.”  And incoming Rocky photographer Preston Gannaway won “on her first day as a Rocky Mountain News photographer” for her work at her previous newspaper, the Concord Monitor.

Congrats to Al Lewis

Congratulations to Denver Post business columnist Al Lewis, who won the “Best Business Column” award from the Society of American Business Editors and Writers for the second year in a row. Among the columns reviewed for the award was his piece on “Flacks Gone Wild,” also known as “Why Spend a Little Extra Money to Hire a Veteran PR Executive? Because He Won’t Create a Story By Arguing with Nutjob Protesters in the Parking Lot of the Marriott City Center.”  

Free PR Salary Tip of the Week …

First Data has long had a reputation as being a tough place for PR people to work, and it looks like the KKR acquisition hasn’t made it any easier. The Denver Post profiled the company this weekend and noted that additional layoffs are likely, and yet today Andrew Hudson’s Jobs List has a Director of Communications position open there. But typical First Data — they are lowballing the salary at $75-$100K.

Here is our free PR salary tip of the week: you should be able to negotiate $150K+ for a Director of Communications position at a sizable company such as First Data.

With that, the others hiring this week include Pure Brand, Xcel, Western Union, Arrow Electronics, Colorado Ballet, Digital Globe, Jackson Life Insurance, Kaiser Permanente, Regis Jesuit High School, Rose Medical Center, and U.S. Paralympics.

Denver Post Remains Silent on its Screw-ups

Sadly, Kacey Fine Furniture president Leslie Fishbein appears to have no chance of recovery. While her family and friends cope with the senseless tragedy, and the investigations as to how this happened continue, the Denver Post still has not explained how it mismanaged the story so badly.

Three days ago, Joey Bunch and Kieran Nicholson at the Denver Post erroneously reported that Fishbein had died, citing a broadcast allegedly made by Fishbein family friend and radio host Peter Boyles. Later, the Post deleted that story and replaced it with news that Fishbein was alive, but on life support. No retraction or correction was issued, and the Post simply acted as though the initial article had never appeared.

Adding insult, the initial Post article’s headline described Fishbein as a “busineswoman, socialite.” While Fishbein was active in the Denver charity scene, so are Pete Coors and Dave Lininger. And I doubt the Post would describe them as “businessmen and socialites.” 

UPDATE: I exchanged emails with Denver Post reporter Joey Bunch, and he was not involved in the erroneous report of Fishbein’s death. I assume his byline was on the piece because he contributed some of the background information.

KMGH/Channel 7’s Steve Saunders Engaged

Those of us who’ve been around Denver for a while remember with sadness the death of Emmy award-winning television producer Pam Saunders. Saunders was the wife of KMGH/Channel 7 anchor Steve Saunders (and daughter-in-law of former Rocky Mountain News television columnist Dusty Saunders). Bill Husted at the Denver Post reports that Steve has become engaged and will marry this summer.

What’s Next? Darrent Williams’ Murder: The Musical!

One of the downsides to being a convention town is that you get a lot of kooks passing through. That will be the case this weekend, when Denver hosts the Left Coast Crime Convention. Denver novelist Mario Acevedo (surely you’ve read his The Nymphos of Rocky Flats or The Undead Kama Sutra) will capitalize on the convention by cranking up the “Denver Murder Machine,” a bus tour of famous Denver murder spots, including 12th & Speer where former Bronco Darrent Williams died.    

Denver Newspaper Defections Expand Beyond Reporting Ranks

To date, the mass exodus from the Rocky Mountain News and the Denver Post has largely been limited to reporters, but the departures continue and now include titles such as Web developer. It’s bad enough to lose reporters to PR firms, but when you begin losing your staff to the likes of photobucket.com, it is clear that the challenges facing newspapers are unlike anything they’ve faced before.