A Newspaper Question …
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San Francisco State University estimates that 1/3 of employed Americans are in “marketing or marketing-related” jobs. And the Metro Denver Economic Development Council’s calculates that there are 1.46 million employees in the Denver metro area. Combine the two, and it means that metro Denver has nearly 500,000 people who are in marketing or marketing-related positions. A half-million. So why are the Denver Post and Rocky Mountain News so indifferent about covering the business of marketing?
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Because it’s more fun to write about Crocs, which employs virtually nobody in this market and makes even less of its profit here! Plus you get to use the apparently mandated description of the company’s core product as “funky!”
Comment by Bill M September 29, 2008 @ 10:27 amWhat does Crocs do?
Comment by CJ P September 29, 2008 @ 2:00 pm