Mark Harden at the Denver Business Journal has taken a hard look at the latest ABC audit of the circulations of the local dailies and found that the Denver Post’s numbers aren’t quite as good as it might seem. The Post actually “trails the Rocky by about 6 percent in sales of full-price weekday copies,” but has been inflating its numbers with “sales of its discounted ‘electronic edition’ as well as copies distributed to hotel guests and sales to ‘third parties.’ “
Post Using e-Edition/Free Copies to Inflate Circulation Numbers
Denver Public Relations Blog 