Denver PR Blog


2010 Denver PR Predictions – Laura Love & Ramonna Tooley
January 13, 2010, 6:00 am
Filed under: 2010 Denver PR Predictions, GroundFloor Media

By Laura Love and Ramonna Tooley
GroundFloor Media

We’re looking forward to 2010 as the year that social media earns a well-deserved seat at the proverbial table. We all witnessed social media hitting the mainstream in 2009, as organizations embraced tools like Twitter and Facebook as part of their strategic communications plans. It will be no surprise to see social media as a respected formal “PR tool” in the overall strategic communications mix in 2010. That being said, we see a few trends emerging in the New Year including:

  • Companies will have social media guidelines in place for employees, similar to the standard HR policies.
  • HR Directors will not extend an offer until a complete background check is conducted, including an in-depth scan of social media sites and personal blogs of each candidate.
  • Attorneys specializing in social media laws and regulations will increase and PR agencies will work hand in hand with legal teams as laws shift and the industry evolves.
  • The viral nature of social media will lend to increased issues and crises for companies to deal with (think Dominos Pizza), and organizations will need to have social media crisis response plans in place, similar to the traditional media response plans they have had in place (or should have) for years.
  • Social media monitoring tools like Radian6 and SM2 will become even more commonplace as companies monitor both their social and traditional media coverage.
About these ads

1 Comment so far
Leave a comment

Great insights! Companies are recognizing there is no longer the question of why we should discuss/focus on social media, but how to execute social media strategies. Thank you for the shout out.

Lauren Vargas
Community Manager at Radian6
@VargasL

Comment by Lauren Vargas




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.

Join 6,476 other followers

%d bloggers like this: