Denver PR Blog

Avanti Food & Beverage has selected GroundFloor Media (GFM) to promote the grand opening of Denver’s first collective eatery and restaurant incubator concept. The Avanti model allows both emerging and established chefs and restaurateurs to test concepts in a controlled environment that costs a fraction of what it would take to launch a traditional brick and mortar restaurant.

Located at 3200 Pecos Street in LoHi, Avanti will include seven self-contained eateries anchored by two bars offering craft beer—including 10 Dogfish Head Brewery taps and 10 rotating taps dedicated to showcasing the best of Colorado’s craft breweries, wine and unique cocktails.

GroundFloor Media has added Earth Balance as a client. Earth Balance makes a variety of plant-based, vegan products such as buttery spreads, nut butters and snacks. GFM recently helped Earth Balance announce its Responsible Palm Oil Commitment and is developing an ongoing national media relations campaign designed to raise awareness of the benefits of choosing a plant-based and dairy-free approach to eating.

The Arapahoe/Douglas Mental Health Network (ADMHN) has selected GroundFloor Media (GFM) to develop and launch a new brand name and identity for the organization. The branding efforts will position the organization with clients, doctors, counselors, health care partners and the community.

GroundFloor Media (GFM) has been retained by Tennyson Center for Children (TCC) to serve as the organization’s outsourced communications partner. GFM will provide the nonprofit with media relations and donor relations support, as well as strategic counsel related to social media and advertising. GFM and TCC have a long-standing relationship; TCC was GFM’s pro-bono client from 2003-2010, and agency founder Laura Love serves on the TCC board of directors.