GroundFloor Foundation Awards Three Grants

GroundFloor Media‘s Get Grounded Foundation has awarded its latest round of grants totaling $13,800 to three local community programs supporting youth services: Mount Saint VincentAutism Society of Colorado and Zuma’s Rescue Ranch.

A volunteer committee made up of individuals from the agency reviewed the grant applications for the spring 2016 awards. Applications for the fall 2016 grants will be accepted beginning Aug. 1, 2016.

GroundFloor Media Adds Incubator Concept as Client

Avanti Food & Beverage has selected GroundFloor Media (GFM) to promote the grand opening of Denver’s first collective eatery and restaurant incubator concept. The Avanti model allows both emerging and established chefs and restaurateurs to test concepts in a controlled environment that costs a fraction of what it would take to launch a traditional brick and mortar restaurant.

Located at 3200 Pecos Street in LoHi, Avanti will include seven self-contained eateries anchored by two bars offering craft beer—including 10 Dogfish Head Brewery taps and 10 rotating taps dedicated to showcasing the best of Colorado’s craft breweries, wine and unique cocktails.

GroundFloor Media Adds Earth Balance as Client

GroundFloor Media has added Earth Balance as a client. Earth Balance makes a variety of plant-based, vegan products such as buttery spreads, nut butters and snacks. GFM recently helped Earth Balance announce its Responsible Palm Oil Commitment and is developing an ongoing national media relations campaign designed to raise awareness of the benefits of choosing a plant-based and dairy-free approach to eating.

Tennyson Center for Children Retains GroundFloor Media

GroundFloor Media (GFM) has been retained by Tennyson Center for Children (TCC) to serve as the organization’s outsourced communications partner. GFM will provide the nonprofit with media relations and donor relations support, as well as strategic counsel related to social media and advertising. GFM and TCC have a long-standing relationship; TCC was GFM’s pro-bono client from 2003-2010, and agency founder Laura Love serves on the TCC board of directors.

28 Colorado Companies on Outside Magazines’ 100 Best Places to Work

best-jobs-main-sq_s1

Colorado had a record 28 companies make the Outside Magazine list of the Top 100 Best Places to Work, including my colleagues at GroundFloor Media who made the list at No. 4. The full list of Colorado communications/marketing/digital services providers is:

4. GroundFloor Media
18. TDA_Boulder
40. Sterling-Rice Group
48. Bluetent
55. Slice of Lime
80. Development Counsellors International
95. Backbone Media

GroundFloor Named ‘Best Place to Work’ By Outside Magazine

GroundFloor Media has been named as the Best Place to Work in 2013 by Outside magazine. GFM ranked No. 1 out of 100 selected companies on the sixth annual list.

Outside’s “Best Places to Work” program celebrates the innovative companies setting a new standard for a healthy work-life balance. The list was compiled with the help of the Outdoor Industry Association and Best Companies Group. The yearlong selection process began with an outreach effort that identified a wide range of nonprofit and for-profit organizations with at least 15 employees working in an office in the United States.

GroundFloor Adds Non-profit Client to Roster

GroundFloor Media has added the Alliance for Early Success as a client. The agency’s digital team will provide strategic counsel, design, digital and website development services to the Alliance to create an updated website highlighting the organization’s research, policy and advocacy services, as well as to serve as an active forum for the Alliance’s grantees and grantors. GFM will also design a logo based on the organization’s new name, tagline and messaging.

GroundFloor Adds Consumer, Financial Services Clients

GroundFloor Media has added New Direction IRA as a financial services client. GFM will manage media relations and thought leadership programs to increase awareness of the company’s investment education and record-keeping services for self-directed individual retirement accounts (IRA).

GFM also has been named agency of record by 34 Degrees, makers of all-natural, wafer-thin crackers. The firm will provide strategic planning services, as well as online content development and optimization.

GFM Promotes Robinson to President

Congratulations to GroundFloor Media’s Ramonna Robinson, who has been promoted to president of the firm. Laura Love is transitioning to the position of Chief Cultural Officer,  where she will continue to manage the strategic direction of the agency.

According to Laura, “My focus will remain on our people, our clients, and our involvement with the community. In that spirit, I am also going to be leading the development of our new endeavor, the establishment of a foundation focused on children and family services. This new grant-making entity will serve as a formalized extension of the community service activities that GFM has been committed to the past 12 years.”

GroundFloor Named Finalist for PR Week Award

Congratulations to GroundFloor Media, which was named a finalist in the PR Week awards. GroundFloor was recognized in the PR Product/Service of the Year category for its “Online War Room,” and the winner will be named in March 2013. The finalists are:

  • Carmichael Lynch Spong: Measuring Social Media Marketing ROI with CLS Social Tracker
  • GolinHarris: The Bright Collective
  • GroundFloor Media: Online War Room: Securely Simulating Online Conversations and Crises
  • Ogilvy PR: OgilvyConnect: Connecting the Dots for DC-Area Nonprofits
  • Weber Shandwick: Social on the Inside: Launch of MyWeberShandwick

GroundFloor Places Second in DBJ’s ‘Best Places to Work’

Congratulations to GroundFloor Media, which was placed second overall in the Denver Business Journal’s 2012 Best Places to Work awards. Winners were chosen based on employees’ responses to a confidential survey about the organization’s leadership, planning, benefits, culture, training and development, as well as overall employee satisfaction. GroundFloor scored 99.63 out of a possible 100 percent, making it the second-highest ranking among all 40 finalists in four categories.

GroundFloor Adds SlimGenics as Client

GroundFloor Media has added SlimGenics as a client. The Centennial-based client will leverage GFM’s background in health, wellness and consumer brands to raise the profile of its healthy weight management and preventive health care programs. Specifically, GFM will utilize its expertise in traditional media relations, community relations, reputation management and social media to increase awareness of SlimGenics in the company’s key markets, as well as nationally.

GroundFloor Adds Two Digital Senior Directors

GroundFloor Media has added Lauren Cook and Jon Woods as senior directors of social media and digital strategy. As part of GFM’s Digital and Social Media Strategy team, Cook and Woods will work with clients to develop and implement blogger and social media influencer outreach; online reputation management and crisis response plans; social media metrics, ROI tracking and analytics; corporate social media policies and data visualization elements.

10 entrepreneurs. Three $50k investments.

Head over to the Ellie Caulkins Opera House on Friday, July 13, to watch as 10 young, impactful entrepreneurs pitch their companies solving social or environmental problems for one of three $50,000 equity investments. Entrepreneurs from the Denver Metrowill present to local visionaries and business leaders in front of a live audience.

The winners will be announced at the Made in Denver after party downtown in the middle of 14th street. Celebrate with a DJ, unique cocktails and delicious bites. Here’s to better cities, better entrepreneurs.

Are you an entrepreneur hoping to foster change in Colorado? Applications accepted through Monday.

Ticket link: http://i4ccampaign.com/i4c-summit/

GFM Adds One, Promotes One

GroundFloor Media has added Cindy Springsteen as accounting manager and promoted Kristina Reilly to director of business operations. Springsteen brings nearly 20 years of accounting experience to GFM. Prior to joining the team, she worked as the CFO of Explore Communications. Reilly joined GFM in 2005 as the operations manager. Since joining the team, she conducted the day-to-day financial management, client invoicing, HR and benefits management, and IT support.

NCAA Selects GroundFloor for Women’s Final Four Fan Events

The NCAA has selected GroundFloor Media to market awareness of the fan events taking place in Denver in conjunction with the 2012 NCAA Women’s Final Four. GroundFloor Media will help bring attention to “Tourney Town refreshed by Coca-Cola Zero”, the “host city” and epicenter for all Women’s Final Four fan and community activities at the Colorado Convention Center through grassroots outreach, event promotions, advertising, sponsorships and social media initiatives.

Rock a ‘Stache, Help a Kid

GroundFloor Media client Youth Opportunity Foundation‘s biggest annual fundraiser is Mustache4Cash/Color4Kidz. The concept is pretty simple – individuals sign up to color their hair or grow a mustache for about four weeks, and ask friends and family to “sponsor” their efforts along the way. All of the proceeds benefit at–risk youth mentoring programs in Colorado.

To get you in the mood, GFM’s Jim Licko has created a video extolling the virtues of rocking a ‘stache.

GroundFloor Media Celebrates 10 Years

Congratulations to Laura Love-Aden and the team at GroundFloor Media. They are celebrating the firm’s tenth anniversary by expanding its award-winning “Get Giving” community donation program to award a total of $10,000 – $1,000 for each year of service – to four local charities: Dress for SuccessColfax Community NetworkUnderwearness and Morris Animal Foundation.

GroundFloor also celebrated the anniversary with a party for clients, employees and friends at the Denver Museum of Nature and Science.

 

USA Swimming Foundation Picks GroundFloor Media

The USA Swimming Foundation has selected GroundFloor Media to lead the communications efforts for the national Make a Splash Tour with Cullen Jones, presented by ConocoPhillips, as well as national water safety awareness. Through the tour, Jones, a survivor of a near-drowning incident at age five and the first African-American male to hold a world record in swimming, is visiting six cities this summer to address the importance of water safety in an effort to reduce the number of U.S. drownings, particularly among minority youth.

GroundFloor Recognized at 2011 SABRE Awards

Congratulations to GroundFloor Media, which was recognized at the 2011 SABRE awards for its “Get Grounded” employee volunteerism and community giving program, as well as for work with clients Motive, Qdoba and “Complete College Colorado.”

GroundFloor received a certificate of excellence in the community citizenship category for its “Get Grounded” program, and was named a Gold Award finalist for its work with Moxie and Qdoba, and a Silver Award finalist in the government agency category for “Complete College Colorado,” a statewide education campaign for the office of former Colorado Governor Bill Ritter Jr. that aimed to raise awareness about the importance of a college degree.

You Can’t Spell ‘Sinister Evil Plot’ Without ‘PR’

Are ethically challenged former journalists corrupting us virtuous public relations practitioners? And are political campaign-style dirty tricks becoming more commonplace in corporate public relations campaigns? Journalist Tom Foremski investigates scratches the surface.

UPDATE: GroundFloor Media’s Gil Rudawsky, a former Rocky Mountain News editor, argues that “all of us in PR will pay for (the Facebook/Google/Burson debacle) with a sustained black eye and a loss of credibility.”

Linhart Tops Colorado Firms in Annual O’Dwyer’s Rankings

If you, like me, wondered how Linhart PR could afford to hire Paula Berg away from Southwest Airlines and then send her out of town every week so her potty mouth and semi-secret smoking wouldn’t corrupt the other employees, we have the answer: Linhart PR is crushing it when it comes to revenue.

The latest O’Dwyer’s rankings are out and here are the Colorado numbers:
#70 – Linhart PR – $4.11 million – Up 35% from 2009
#90 – GroundFloor Media – $3.00 million – Up 15% from 2009
#135 – Catapult PR/IR – $0.84 million – Up 2% from 2009
If you are interested, here are Colorado’s 2009 and 2008 numbers.

GroundFloor Media Expands Giving Program for the Holidays

GroundFloor Media has expanded its Get Giving community program to include creative agencies and client partners to collect donations for Warren Village. The effort will run through early December and participating organizations include Bradley Consulting Group, BusinessWire, CCT Advertising, LiveWell Colorado, Motive – A Hybrid Agency, Radius Media Holdings, Relish Studio, Westwood College and Young Americans Center for Financial Education. They are collecting items at their respective offices for approximately four weeks, and GFM employees will gather the donation boxes from each company in early December and deliver them to Warren Village.

Denver Agency News

Growth Continues at GroundFloor

GroundFloor Media has added Alexis Anzalone as social media/public relations manager and Kimmie Greene as senior public relations manager. Anzalone formerly worked at Formula PR in San Diego, where she managed both traditional and social media programs. Greene’s background includes Level 3 Communications, where she managed media and analyst relations for new product launches, network expansions, financial earnings and corporate acquisitions.

Linhart Edges GroundFloor in 2009 Net Fees

Jack O’Dwyer may think he is clever by removing agencies that don’t pay him enough from his agency rankings, but I’m going to one up him. From now on, every time I mention an agency – regardless of whether they want me to – I am sending them an invoice for $50. Be warned.

And if you are interested in knowing where local agencies placed on the O’Dwyer’s list released today, here they are:

• 67 – Linhart PR – $2,760,555 – Down 3.7% from last year
• 72 – GroundFloor Media – $2,607,370 – Up 5.3% from last year
• 118 – Catapult IR/PR – $834,397 – Down 5.9% from last year

(Ka-ching. I just made $150.)

PRSA Luncheon: PR in a Digital World

GroundFloor Media VP and Managing Partner Ramonna Tooley will headline PRSA’s monthly luncheon with a presentation titled, “PR in a Digital World: What’s in your Toolbox?” Tooley will present some of the digital PR strategies her team recommends to clients to stay competitive in a digital world and share examples from a variety of industries including nonprofit, food and beverage, and sports and entertainment. Details are:

PR in a Digital World: What’s in your Toolbox?
Wednesday, Feb. 17, 2010, 11:30 a.m. – 1:30 p.m. MST
The Curtis Hotel, 1405 Curtis St., Denver, CO 80202
PRSA Colorado Members: $35; Students: $28; Non-Members: $49

Click here to learn more or to register.

2010 Denver PR Predictions – Laura Love & Ramonna Tooley

By Laura Love and Ramonna Tooley
GroundFloor Media

We’re looking forward to 2010 as the year that social media earns a well-deserved seat at the proverbial table. We all witnessed social media hitting the mainstream in 2009, as organizations embraced tools like Twitter and Facebook as part of their strategic communications plans. It will be no surprise to see social media as a respected formal “PR tool” in the overall strategic communications mix in 2010. That being said, we see a few trends emerging in the New Year including:

  • Companies will have social media guidelines in place for employees, similar to the standard HR policies.
  • HR Directors will not extend an offer until a complete background check is conducted, including an in-depth scan of social media sites and personal blogs of each candidate.
  • Attorneys specializing in social media laws and regulations will increase and PR agencies will work hand in hand with legal teams as laws shift and the industry evolves.
  • The viral nature of social media will lend to increased issues and crises for companies to deal with (think Dominos Pizza), and organizations will need to have social media crisis response plans in place, similar to the traditional media response plans they have had in place (or should have) for years.
  • Social media monitoring tools like Radian6 and SM2 will become even more commonplace as companies monitor both their social and traditional media coverage.

‘Get Connected’ Event to Focus on Delivering Bad News

GroundFloor Media’s inaugural “Get Connected” panel discussion takes place on Wednesday, Feb. 18, and will focus on communicating difficult news to key audiences during challenging times. Panelists will include Gil Rudawsky, deputy metro business editor of the Rocky Mountain News; Lynn Kimbrough, communications director, Denver District Attorney’s Office; Ken Keymer, former president and CEO of VICORP Restaurants Inc. and former president of Noodles & Company; and Jim D. Leonard of Faegre & Benson. Email GetConnected@groundfloormedia.com to get the details. Space is limited.

2009 PR Predictions

By Laura Love
Founder & President,
GroundFloor Media

The PR agencies that survive and thrive in 2009 will vehemently disregard the old saying “the more things change, the more they stay the same.”  The rising tide of social media and non-traditional integrated communication programs will usher in a new paradigm for PR professionals. Agencies that aren’t willing to ride the waves and put the “public” back in public relations will ultimately drown.

PR Notes

  • Boulder advertising and branding agency Sterling-Rice Group has selected Metzger Associates to develop a national public relations and new-media campaign.
  • GroundFloor Media named Ramonna Tooley partner.
  • Barnhart Communications hired Nancy Lambert as account manager. Her experience includes a decade at Rock Bottom Restaurants.

 

GroundFloor Media Named ‘Best Boutique Agency to Work For’

GroundFloor Media has picked up the SABRE award for “Best Boutique Agency to Work For.” Grammatics aside, it is quite an honor, and follows the agency being named by the Denver Business Journal as the “Best Place to Work in Denver” in the small company category last November.

Among other things, GroundFloor was recognized for its low turnover rate of approximately 6 percent, which got us thinking about which Denver agency has the highest turnover. If you think you have a contender, email us and let us know.

GroundFloor Media Banned

Congratulations to GroundFloor Media, which was the only Denver-based agency to make the cut in Lifehacker editor Gina Trapani’s PR Spammers Wiki, a cut and paste Gmail filter that will instantly block hundreds of PR addresses based on their domain name. Trapani is following in the footsteps of Wired’s Chris Anderson in publicly outing those they believe to be spamming. As card-carrying flacks, however, we know what a bunch of complaining know-it-alls reporters can be, so we applaud GroundFloor Media for pushing pitching to the limits on behalf of its clients.

Denver Agencies Show Growth in Annual O’Dwyer Rankings

If you see Gwin Johnston around town, make sure she buys you the drink. O’Dwyer released its annual rankings of PR agencies, and the Denver-area agencies disclosing their 2007 numbers were:

102. JohnstonWells — $3.04 M in 2007 revenue (+36%); 24 employees
106. Linhart PR — $2.85 M in 2007 revenue (+35%); 18 employees
118. GroundFloor Media — $2.30 M in 2007 revenue (+37%); 11 employees
137. Turner PR — $1.80 M in 2007 revenue (+20%); 12 employees
164. Catapult — $0.95 M in 2007 revenue (+3%); 6 employees

We’ll have to wait for the next Denver Business Journal list of PR firms to see where the holdouts (we mean you, Schenkein, GBSM, VisiTech, MGA, Metzger, et al.) are. Overall, the O’Dwyer list is encouraging. Most agencies are showing good growth, and JohnstonWells topping $3 million in revenue locally is a milestone.  

Who will be the King of Denver PR?

We are a little more than three weeks away from the release of the Denver Business Journal’s 2007-2008 Book of Lists. As we get ready to see which agencies grew and which contracted, here’s a recap of 2006-2007 DBJ Book of Lists rankings:

  1. GBSM, $2.62 million (2005 gross income)
  2. Schenkein, $2.61 million
  3. JohnstonWells, $2.40 million 
  4. Linhart, $2.18 million
  5. Pure Brand, $2.14 million
  6. GroundFloor , $2.10 million
  7. LeGrand Hart, $2.09 million
  8. PRACO, $2.07 million
  9. MGA, $2.06 million
  10. CTA, $1.50 million
  11. Peter Webb, $1.33 million
  12. Wall+Aiello, $1.14 million
  13. Alyn-Weiss, $1.10 million
  14. Turner, $1.10 million
  15. CLS, $1.08 million
  16. Metzger, $1.05 million
  17. VisiTech, $1.05 million
  18. InterMountain, $1.01 million
  19. Corporate Advocates, $0.88 million
  20. Catapult, $0.80 million 
Note: While these figures appeared in the 2006-2007 DBJ Book of Lists, the data used was from a year earlier.