Denver PR Blog


2009 PR Predictions
January 13, 2009, 8:00 am
Filed under: 2009 PR Predictions, Pete Webb

By Pete Webb
Principal,
Webb PR

Following the mid-spring demise of the Rocky Mountain News, we’ll be deluged with resumes from former Rocky staffers.  PR hiring remains flat, so many of those journalists won’t be able to land.  The Post will pick up a handful, but it won’t improve the product or local news gathering, and it won’t go back to a robust stand-alone business section.

“New media” will remain a mystery to anyone over 40.  In targeted campaigns we’ll be able to achieve some penetration and results through  blogging/Twitter/YouTube strategies, but like so many PR strategies, the approach is situational and will have to be rifle-shot.

Channel 4 will release news anchor Karen Leigh and try again for a counter-voice to Jim Benneman.  Leigh may have the looks, but not the presence.  KCNC is better off letting Benneman go solo.

Steve Kelley will end up back on KOA.

Corporate PR spending in Colorado will remain steady but restrained, and start to show signs of a rebound in third quarter 2009.

Governor Ritter will continue to cross swords with the oil and gas industry, and no one will come forward to forge a compromise.

And the Rockies will continue to be a disappointment.

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3 Comments so far
Leave a comment

KCNC should bring back Molly Hughes as Jim’s counterpart.

Comment by CJ Powell

“New media” will remain a mystery to anyone over 40…

I agree. According to Technorati, the age demos are pretty static. So, how to reach those folks like my Mom, who actually spends a lot of time in the Web 2.0 world but doesn’t even realize it. Twitter? Well, she doesn’t suffer small talk well, she’s retired and doesn’t need to network, but she still is likely to be more convinced to buy a product/service that others have endorsed.

Comment by Nikki Jackson

[...] reinvent myself” to find his next job. For what its worth, Webb PR’s Pete Webb predicts Kelley will wind up back at 850 KOA, his home for nearly two decades before he took the Fox31 [...]

Pingback by Former Fox31 Anchor Ready to Find Next Job « Denver PR Blog




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