By Pete Webb
Principal, Webb PR
Following the mid-spring demise of the Rocky Mountain News, we’ll be deluged with resumes from former Rocky staffers. PR hiring remains flat, so many of those journalists won’t be able to land. The Post will pick up a handful, but it won’t improve the product or local news gathering, and it won’t go back to a robust stand-alone business section.
“New media” will remain a mystery to anyone over 40. In targeted campaigns we’ll be able to achieve some penetration and results through blogging/Twitter/YouTube strategies, but like so many PR strategies, the approach is situational and will have to be rifle-shot.
Channel 4 will release news anchor Karen Leigh and try again for a counter-voice to Jim Benneman. Leigh may have the looks, but not the presence. KCNC is better off letting Benneman go solo.
Steve Kelley will end up back on KOA.
Corporate PR spending in Colorado will remain steady but restrained, and start to show signs of a rebound in third quarter 2009.
Governor Ritter will continue to cross swords with the oil and gas industry, and no one will come forward to forge a compromise.
And the Rockies will continue to be a disappointment.
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