2009 PR Predictions

By Pete Webb
Principal,
Webb PR

Following the mid-spring demise of the Rocky Mountain News, we’ll be deluged with resumes from former Rocky staffers.  PR hiring remains flat, so many of those journalists won’t be able to land.  The Post will pick up a handful, but it won’t improve the product or local news gathering, and it won’t go back to a robust stand-alone business section.

“New media” will remain a mystery to anyone over 40.  In targeted campaigns we’ll be able to achieve some penetration and results through  blogging/Twitter/YouTube strategies, but like so many PR strategies, the approach is situational and will have to be rifle-shot.

Channel 4 will release news anchor Karen Leigh and try again for a counter-voice to Jim Benneman.  Leigh may have the looks, but not the presence.  KCNC is better off letting Benneman go solo.

Steve Kelley will end up back on KOA.

Corporate PR spending in Colorado will remain steady but restrained, and start to show signs of a rebound in third quarter 2009.

Governor Ritter will continue to cross swords with the oil and gas industry, and no one will come forward to forge a compromise.

And the Rockies will continue to be a disappointment.

‘Preparing to Launch’

Having finally dumped its interminable “14 Days to Launch” banner, the VisiTech Web site has retreated and now is in week 2 of “Preparing to Launch.” And this is a tech agency?

And before you get smug, Pete Webb, we’ve noticed that you’ve been without a real Web site for a couple of months. Remember the good old days when companies created a new Web site and then pulled down the old one to replace it? 

Who will be the King of Denver PR?

We are a little more than three weeks away from the release of the Denver Business Journal’s 2007-2008 Book of Lists. As we get ready to see which agencies grew and which contracted, here’s a recap of 2006-2007 DBJ Book of Lists rankings:

  1. GBSM, $2.62 million (2005 gross income)
  2. Schenkein, $2.61 million
  3. JohnstonWells, $2.40 million 
  4. Linhart, $2.18 million
  5. Pure Brand, $2.14 million
  6. GroundFloor , $2.10 million
  7. LeGrand Hart, $2.09 million
  8. PRACO, $2.07 million
  9. MGA, $2.06 million
  10. CTA, $1.50 million
  11. Peter Webb, $1.33 million
  12. Wall+Aiello, $1.14 million
  13. Alyn-Weiss, $1.10 million
  14. Turner, $1.10 million
  15. CLS, $1.08 million
  16. Metzger, $1.05 million
  17. VisiTech, $1.05 million
  18. InterMountain, $1.01 million
  19. Corporate Advocates, $0.88 million
  20. Catapult, $0.80 million 
Note: While these figures appeared in the 2006-2007 DBJ Book of Lists, the data used was from a year earlier.