By Melissa Hourigan
Partner, Digital Idea Media
1. More and more journalists will take a liking to the idea of a pitch in 140 characters or less regardless if they are on Twitter.
2. Budget practices will have to be redone as more social media tactics are introduced to the PR program.
3. Smaller agencies will win the mindshare in social media due to the time it takes to understand communities and the tools available.
4. Phrases like “above the fold” and “embargo” will be used less and less.
5. PR firms that practice “PR as usual” and don’t diversify their offerings will see a dip in retainers.
6. Audio and video will become more important with each PR campaign.
7. Vendor accounts will be created for sharing sites such as FlickR, SlideShare.net, YouTube, iTunes, TubeMogule.
8. Viral and word-of-mouth marketing will be one of the top areas of interest, primarily for consumer brands.
9. Blogging as we know it will evolve as more microblogging tools and concepts are unveiled.
10. PR measurement will have to evolve (thankfully) and include web-based analytics vs. advertising equivalents.