Denver PR Blog


The Hits Keep Coming at Chipotle
July 1, 2016, 7:47 am
Filed under: Chipotle, Crisis Communications, Public Relations

When I was at StorageTek, the CEO asked me what it would take to get him on the front page of the Wall Street Journal. “Embezzle $100 million,” I joked.

Recently, Chipotle has seen a lot more coverage in the Wall Street Journal than it wants, and the hits just keep on coming. If you see Chris Arnold today, buy him a drink. He’s earned it.

Screen Shot 2016-07-01 at 8.42.17 AM

 



Cinemark asks shooting victims to cover $700k in legal fees
June 30, 2016, 2:10 pm
Filed under: Crisis Communications, lawsuits, Public Relations

Now that Cinemark has been found not responsible for the Aurora theater shooting, it’s pretty easy to see why it would want to get the money it spent defending itself back. But I’ll give Cinemark the same advice I have given literally dozens of CEOs across many different industries: You are never sorry later for having taken the high road. Not to mention that the reputational damage for trying to collect $700,000 will be in the tens of millions of dollars.



The ‘Sharapova Response’
March 11, 2016, 1:13 pm
Filed under: Crisis Communications, Public Relations

Miguel Piedra of RockOrange argues that tennis star Maria Sharapova’s response to a failed performance-enhancing drug test will become a crisis communications blueprint. From his column in PRWeek:

Her tack was one of honesty, directness, and accountability. She did not use spokespeople or press releases or even Oprah to come clean. In doing so, she has saved herself countless hours of brand-damaging news reports.

Her forthrightness is a case study in proper reputation management. It’s a stunningly bold and mature handling of the crisis, especially considering her youth as compared to the old hands who vainly clung to their claims of innocence, and the even older PR axiom that tells us to “deny, deny, deny.” …

Getting out in front of the story — let’s call this “the Sharapova Response” — means owning the narrative. Information flows from the source directly to the media, unfiltered, and even if it is obscured later it is done through the lens of an initially honest act.



Broncos’ Osweiler Credited for Turning the Other Cheek
March 8, 2016, 11:14 am
Filed under: Crisis Communications, Public Relations

Fox31’s Drew Englebart covered Brock Osweiler’s recent tussle in Scottsdale, and included the PR perspective from dovetail solutions’ Andy Boian.

It’s unlike other athletes, including like Buffalo Bills running back LeSean McCoy, who was recently involved in a bar brawl, and the Los Angeles Clippers’ Blake Griffin, who punched a member of his team’s equipment staff. Osweiler avoided what could have been a PR disaster.

“At the end of the day, what happens is if you compose yourself and handle yourself well, there’s no story there and that’s what he did,” Boian said.



Bud Light Backpedals from ‘Rapey’ Beer Bottle Slogan
April 28, 2015, 5:03 pm
Filed under: Crisis Communications

Bud Light is playing defense today after its #UpForWhatever labels “evoked concerns about alcohol-fueled rape culture.”



Indiana Hires Porter Novelli After Religious Freedom Act Fallout
April 13, 2015, 5:25 pm
Filed under: Crisis Communications

Indiana’s Economic Development Corp. and Office of Tourism Development has hired public relations firm Porter Novelli to help “restore Indiana’s image after the recent controversy surrounding” the Religious Freedom Restoration Act. The account appears to be $1 million over two years.



Crisis Experts Praise Lufthansa
April 6, 2015, 1:16 pm
Filed under: Crisis Communications

The Wall Street Journal spoke to crisis experts at Golin and Weber Shandwick, both of whom gave Lufthansa high marks for their response to the recent Germanwings crash: Continue reading