Bud Light Backpedals from ‘Rapey’ Beer Bottle Slogan | Denver PR Blog

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Bud Light Backpedals from ‘Rapey’ Beer Bottle Slogan

April 28, 2015, 5:03 pm
Filed under: Crisis Communications

Bud Light is playing defense today after its #UpForWhatever labels “evoked concerns about alcohol-fueled rape culture.”

2 Comments so far
Leave a comment

One has to wonder how many people approved this and didn’t have any second thoughts on it.

Comment by Natalie April 28, 2015 @ 6:47 pm

I get what bud light as trying to do through the campaign of “removing no from your vocabulary” but the wording of it was just bad, making it take on a different context.

Comment by gpmaurer May 16, 2015 @ 11:10 am

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