Bud Light Backpedals from ‘Rapey’ Beer Bottle Slogan
2 Comments so far
Leave a comment
April 28, 2015, 5:03 pm
Filed under: Crisis Communications
Filed under: Crisis Communications
Bud Light is playing defense today after its #UpForWhatever labels “evoked concerns about alcohol-fueled rape culture.”
2 Comments so far
Leave a comment
One has to wonder how many people approved this and didn’t have any second thoughts on it.
Comment by Natalie April 28, 2015 @ 6:47 pmI get what bud light as trying to do through the campaign of “removing no from your vocabulary” but the wording of it was just bad, making it take on a different context.
Comment by gpmaurer May 16, 2015 @ 11:10 am