Denver PR Blog

Cinemark asks shooting victims to cover $700k in legal fees
June 30, 2016, 2:10 pm
Filed under: Crisis Communications, lawsuits, Public Relations

Now that Cinemark has been found not responsible for the Aurora theater shooting, it’s pretty easy to see why it would want to get the money it spent defending itself back. But I’ll give Cinemark the same advice I have given literally dozens of CEOs across many different industries: You are never sorry later for having taken the high road. Not to mention that the reputational damage for trying to collect $700,000 will be in the tens of millions of dollars.

3 Comments so far
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Jeremy – You are right on your advice: Cinemark will lose millions in damage to their reputation in the Court of Public Opinion — far more than the $700,000 they want to recover in legal fees– from families of those killed and seriously injured in the Aurora Theater Shooting. It is never a good idea for a huge, successful corporation to bully individual victims of a crime. Never.

Comment by Peggy Gonder, APR

Goes back to the age old advice for any dispute situation: “Would you rather be right, or would you rather be happy?”

Comment by Stephen Koenigsberg

Wow. Talk about adding insult to injury. And it’s not like Cinemark is the only movie chain in the Denver area… I’d be curious to know how much discussion (if any) went on in the board room re this decision to once again stick it to the victims of this tragedy.

Comment by Don Shook

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