Denver PR Blog

Dear Apple …
July 14, 2010, 10:39 am
Filed under: Apple, Crisis Communications

Dear Apple,

Mistakes happen. But it is the cover-up that can kill your reputation.


The last five decades

P.S. You also lose some street-cred points for allowing Microsoft’s Bing to catch you red-handed.

2 Comments so far
Leave a comment

Wow, that first line reads as if it was written for Scott McInnis and Sean Duffy.

Comment by Vill Robinson

Its true- the cover up has been an embarrassment and contrary to Apple’s main selling point- hipster coolness (perceived anyway)

Comment by Denver Web Design

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