Dear Apple,
Mistakes happen. But it is the cover-up that can kill your reputation.
Sincerely,
The last five decades
P.S. You also lose some street-cred points for allowing Microsoft’s Bing to catch you red-handed.
Dear Apple …
Dear Apple,
Mistakes happen. But it is the cover-up that can kill your reputation.
Sincerely,
The last five decades
P.S. You also lose some street-cred points for allowing Microsoft’s Bing to catch you red-handed.
Denver Public Relations Blog 
Wow, that first line reads as if it was written for Scott McInnis and Sean Duffy.
Its true- the cover up has been an embarrassment and contrary to Apple’s main selling point- hipster coolness (perceived anyway)