Hard to believe, but apparently Penn State’s (lack of) response to its child sex abuse crisis is being guided by Ketchum. According to Ad Age, Ketchum was retained on Nov. 6, the day after former Penn State defensive coordinator Jerry Sandusky was arrested.
Penn State Selects Ketchum for Crisis Work
Denver Public Relations Blog 
I understand a crisis is most of the time a complete shock but what I do not understand is that these major businesses (colleges included) do not have a plan for when these surprises arise. I guarantee you that now every college has a sex scandal crisis management plan now after seeing what happened to Penn State and I’m sure they could take a few pointers from what happened to Tiger as well. It is a shame that from now on one of the greatest golfers to ever live, Tiger Woods’ name will now be included when talking about sex scandals crisis management.